17 February

I highly recommend Fitzwilliam Institute-you never know where it may lead you

Rose Servitova - Job Coach, Author & Festival Curator: “From observing trends in the non-profit sector and wishing to keep my skills fresh and relevant for any opportunities that may arise with my own employer (disability service) or elsewhere, I noticed that public engagement, fundraising, corporate partnership, sponsorship and event management were on the up. I researched far and wide before settling with Fitzwilliam Institute's Diploma…

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16 February
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Want A Job With Great Work-Life Balance? Choose A Career In Digital Marketing

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years. The biggest reported obstacles to achieving work-life balance were stagnant income growth (49 percent) and increasing demands at work (48…

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16 February
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5 digital marketing interview preparation tips

Interviewing for a digital marketing job can be a stressful experience, especially when you’re new to the industry. The key to beating the nervousness and do well in your job interview is preparation. To help you prepare, we listed 5 tips that you can use to impress your potential employer and make yourself a top candidate for any digital marketing job. 1. Don’t be afraid to…

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5 January
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Entries Open - Con Houlihan Young Journalist Award

Listowel Writers' Week have an annual competition, "Con Houlihan Young Journalist Award", open to anyone aged 25 years and under. Entries may be in the form of a report or feature piece of your choice. The award is sponsored by The Kerryman newspaper and the prize is €500. The winning article will be published in The Kerryman. Entries can be made online here. Closing date for…

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13 December
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4 Ways to Get More Brand Value From Influencer Generated Content

As influencer collaborations become an increasingly common part of the job for publicists, so has finding ways to maximize the return for clients. Leveraging influencer content beyond a collaboration is one of the most impactful, yet under-utilized ways that PR pros can boost the value to a client’s bottom line. If you’re a marketing manager or creative director, influencer content can help ease the burden of…

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27 September
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The benefits of a career in digital marketing

Digital Marketing is a booming industry, expected to create 150,000 jobs by 2020.  Continually changing, always interesting, challenging and rewarding; and with great long-term prospects, digital marketing careers have become the next big thing. With almost every company - big or small - taking the digital route to promote their products/services, this industry is reaching new heights every day. But what is it that keeps digital…

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8 June
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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers,…

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6 June
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How to grow your email marketing list

Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing…

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3 May
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5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

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3 May

6 Ways to Understand SEO Impacts Sooner

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

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