Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago.The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer engagement,…
A wedding is one of the most important days in any couple’s lives. From engagement photos, to selecting vendors, to making checklists and choosing your wedding party, there are lots of items that need to be planned out in an orderly fashion up until you say those two magical words – “I Do.”Planning your own wedding can sometimes feel overwhelming and stressful, but if you follow…
These days, PR and marketing professionals need an arsenal of images to pull from in order to keep pace online. Having the right images to align with a brand’s digital storytelling is not just about making something look pretty to garner a few extra likes, the right images can help to drive conversions and keep companies top of mind.According to a study by Jeff Bullas, Articles…
It’s the blissful few days between your old gig and your new one. While it’s tempting to kick back and indulge in a Netflix binge in this time between jobs, this is the time to really push yourself to prep for the first day of your new gig in the PR industry.Acquaint yourself with the outlets you’ll be pitching.Familiarizing yourself with the media you’ll be contacting is key…
Graduation season is here! That means, of course, the work force will be receiving an onslaught of college graduates. Nearly 10% of all are communications/journalism graduates, which means that competition will be fierce for the best jobs. What’s a new PR grad to do?Don’t underestimate the importance of good writing skillsThere is nothing that makes a job candidate stand out more than strong writing skills. So you're…
2018 has only just started - what a better time to start thinking about trying something new with your fundraising tactics? Experimenting with some new digital strategies and fundraising techniques could make all the difference for your charity this year. Here are some fundraising ‘tune-up’s for 2018.Mix up your social media and email marketingFundraising and social media can be a match made in heaven; however, it’s…
Online companies rely on good data to make informed business decisions so the demand for experienced and qualified data analytics professionals shows little sign of abating.According to Prosperity, salaries for data professionals with fewer than three years’ experience will start at 45k in 2018, while a senior Data Analyst with 5+ years’ experience can expect to earn 100k. Job Title Salary Data Analyst 55K – 100K…
There's no wonder that, in today's digital world, a big part of your marketing strategy is digital. Customers are almost always online, so you have to know where to find them, be able to observe their behaviour and reach them.To simplify your work, we've compiled a list of seven digital marketing strategies from top digital marketing experts. Adapt these to help your team and business grow.1. Create…
Do you dream of having a career that is fun, dynamic, and always exhilarating? Do you envision escaping the every-day boredom of an ordinary job and instead, working on digital marketing where no two days are ever the same? Do you see yourself using your creative side to create amazing digital strategies that will be talked about for years to come? Then you will LOVE working…
Job hunting is scary - we totally get it. Instead of looking at the job process as intimidating, it's important to look at it as a learning experience and an opportunity to reveal your talent and worth! An interview is the necessary key to unlock the door to your dream job.Like anything in life, you have a greater chance of success if you are armed with…