According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years.
The biggest reported obstacles to achieving work-life balance were stagnant income growth (49 percent) and increasing demands at work (48 percent). Fortunately, some careers, according to Glassdoor, still make finding balance possible.
On Glassdoor’s recent list of the best jobs for work-life balance, marketing positions occupied six of 25 slots. Digital marketing careers are not only in-demand; they could also be the key to having a life outside of work.
Getting Started In Digital Marketing
Search Engine Optimization (SEO) Manager
An SEO manager builds traffic to business websites by leveraging referrals from search engines like Google, Bing, and Yahoo. SEO managers must be comfortable with analytical tools and detailed research. At some companies, they’re also responsible for search engine marketing (SEM) and pay-per-click (PPC) advertising.
Recommended course: Diploma in SEO via Online Distance Learning
Social Media Manager
Social media managers develop strategies for a brand’s presence on social channels ranging from Facebook to Snapchat. They develop marketing campaigns, interact with customers, analyze results, and adjust strategy accordingly. Additionally, many social media managers also partner with customer service departments to respond to customer inquiries on social networks.
Recommended course: Diploma in Social Media via Online Distance Learning
Digital Marketing Manager
People working as digital marketing managers develop comprehensive online marketing strategies for companies ranging from small businesses to Fortune 500 powerhouses. They develop plans containing a little of everything, including SEO, online advertising, social media, email marketing, mobile marketing, and more.
Pay Per Click Specialists
A pay per click specialist, also commonly referred to simply as a PPC specialist, is a person who specializes in managing online advertising campaigns. Specifically, an individual assigned to working in this capacity helps establish new media campaigns and oversees existing ones by performing tasks such as split-testing, analyzing keyword optimization and analyzing other data to minimize the overall pay per click cost of a web-based campaign.
Recommended course: Diploma in Google AdWords and Google AdSense via Online Distance Learning