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16 February

5 digital marketing interview preparation tips

Interviewing for a digital marketing job can be a stressful experience, especially when you’re new to the industry. The key to beating the nervousness and do well in your job interview is preparation. To help you prepare, we listed 5 tips that you can use to impress your potential employer and make yourself a top candidate for any digital marketing job.

1. Don’t be afraid to critique the company’s website/social media channels

You can bet that you will be asked whether you have reviewed the company’s website or social profiles. Don’t worry, this isn’t a trick question and no one is looking for your flattery. This question is asked to see what fresh insights and perspectives you can bring.

This is the perfect opportunity to illustrate that you’ve done your research on the company and that you paid extra attention to the site/social profiles. The interviewer will also appreciate hearing any suggestions you have. Comments like, “I think the site is great!” Or, “I think it could use more white space,” will lead the interviewer to believe you haven’t spent any time on the site at all.

If for some reason you aren’t asked about the website, bring it up, along with some recommendations and areas you think could be improved upon. The interviewer will appreciate knowing that you didn’t neglect to review the company’s digital properties.

2. Have an online presence

What will set you apart from other candidates will be your ability to illustrate that you can take a set of data and tell a story with it.

If you can’t market yourself online, how can you expect your interviewer to believe you could market the company?

Spend some time on your social profiles, especially LinkedIn. An up-to-date LinkedIn profile can go a long way in making a great first digital impression.

3. Demonstrate hands-on experience

Recent studies show that people with industry experience are 2.38 times more likely to get a job than their peers with similar qualifications and no experience. So if you’re new to the industry, a practical skills course could give you that competitive edge.

Fitzwilliam Institute’s Part-time (Evening) Diploma in Digital Marketing (10 weeks/20 classes) and Postgraduate Diploma in Digital Marketing with Arranged Work Experience, both recognised by the industry and very practical, would be great additions to your CV.

4. Keep the jargon and buzzwords to a minimum

While it may be tempting to speak about how much you know about growth hacking, hashtags and gamification, you’ll quickly lose the interviewer’s interest if none of those terms have to do with the job you’re interviewing for.

The interview is your opportunity to illustrate what you know, not how many buzzwords you’ve memorized. You should be able to answer questions while keeping the jargon to a minimum. Provide clear, concise answers in tone that is formal and easy to understand. By relying buzzwords, you risk having the interviewer tune you out.

5. Be comfortable with analytics

Any digital marketing role will have a measurement component to it, there is no escaping that. You can find yourself working with web, social or online advertising analytics. As a result, you need to show that you are both comfortable working with the analytics and interpreting them.

Anyone can read numbers off of a spreadsheet. What will set you apart from other candidates will be your ability to illustrate that you can take a set of data and tell a story with it. Provide clear examples from previous campaigns you’ve worked on and explain how your insights helped improve the outcome of the campaign.

If you haven’t had an opportunity to work with analytics in your professional experience, then try to gain as much exposure as you can outside of work. Start a blog and install Google Analytics. Log in to your Twitter account and check out your tweets’ analytics there. There are countless online resources to help people learn about Google Analytics.



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