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As influencer collaborations become an increasingly common part of the job for publicists, so has finding ways to maximize the return for clients. Leveraging influencer content beyond a collaboration is one of the most impactful, yet under-utilized ways that PR pros can boost the value to a client’s bottom line. If you’re a marketing manager or creative director, influencer content can help ease the burden of…

Now into its 6th Season, Bram Stoker Festival (Oct 27th -20th), has seen its programme explode with more dynamic, adventurous and interactive events over the October Bank Holiday Weekend with The Macnas Parade through the city streets its now unofficial crowning glory – so why not get involved and it could be you in the parade operating the images and bringing the festival to life? Other…

"I would like to say thank you to my tutor for the help and support given to me on the recent Diploma in Oracle PL/SQL Programming course.  I found the course both challenging, rewarding and finally a very valuable skillset to have in the IT industry today. At all times I received encouragement and support throughout the course and overall found it to be interesting learning".…

Digital Marketing is a booming industry, expected to create 150,000 jobs by 2020.  Continually changing, always interesting, challenging and rewarding; and with great long-term prospects, digital marketing careers have become the next big thing. With almost every company - big or small - taking the digital route to promote their products/services, this industry is reaching new heights every day. But what is it that keeps digital…

The urge to market to new customers is strong, yet there are compelling reasons to avoid forgetting about existing customers, who can be a source of continuous revenue. Having a marketing plan that engages existing customers can activate an audience already aware of the value you provide. Promotional strategies to re-engage and energize existing customers should live in parallel with those intended to attract new customers.…

Limerick is to receive a major jobs boost as Indian tech support firm HCL reveals its hiring plans for the next six months. HCL Technologies is expanding into a new office on Roches Street, Limerick, which will result in the creation of as many as 100 jobs. According to the The Irish Times, a spokesperson for the company said that it will be bringing in 15…

From workload profiling to the three rules of indexing, these expert insights are sure to make your MySQL servers scream As with all relational databases, MySQL can prove to be a complicated beast, one that can crawl to a halt at a moment’s notice, leaving your applications in the lurch and your business on the line. The truth is, common mistakes underlie most MySQL performance problems.…

With 15 of the world’s top banks now operating in Ireland, Brexit could turn out to be an Irish blessing, rather than a curse. The Brexit vote, and subsequent signing of Article 50 by the reigning government in the UK, will have knock-on effects for every single industry, given the interconnected world of trade. The fastest-moving of these, it seems, is financial services. Several major banks…

Fintech firm Global Shares is planning a global expansion across its 10 offices, bringing staff numbers to more than 200. Following significant growth, Global Shares has announced that it plans to hire 80 staff in a major expansion at its offices in Clonakilty, Cork city, Dublin, London, Edinburgh, Portugal, Germany, New Jersey, California and Hong Kong. A spokesperson for the fintech software firm – which is…

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads. With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically…