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Diploma in Event Management with PR, Online PR & Social Media modules (Evening Course - 2 EVENINGS A WEEK, 12 WEEKS)

start date: 16 September 2024

Delivered interactively by Ireland’s leading event management professionals, Fitzwilliam Institute's Diploma in Event Management course takes places in Dublin City Centre, twice a week for 12 weeks, and features:

  • Over 3 months of intensive high-level corporate training with interactive modules covering all aspects of the event management lifecycle: Interpreting the Event Management Client Brief, Event Management Planning, Event Planning Documentation, Coordinating Events, Event Logistics Management, Marketing the Event, Event HR, Event Team Management, Event Budget Planning, Event Legal and Risk Management, Corporate Event Management, Festivals, Sport Event Management, etc. In addition, in-depth Public Relations, Online Public Relations and Social Media modules are included in this extensive course.
  • Practical skills training delivery from leading industry professionals. All of Fitzwilliam Institute’s event management trainers are top industry professionals with many years of successful experience in a broad range of events disciplines. Fitzwilliam Institute’s event management course contains the core and vital events industry key skillset and, on completion, all of our students are industry-ready. This course also features a number of guest speakers from the events industry. As all our trainers are industry professionals, you will have direct access and resources within the industry.
  • Real life event briefs. Fitzwilliam Institute’s world-class diploma in event management offers practical and specific event management skills that can be applied in real world situations - "The Apprentice" style. You will gain exposure to a broad range of event types and prepare a real life event brief, enabling you to develop your portfolio of events. The course project is aimed at providing you with the confidence and ability to take on and create events of any nature. A combination of case studies, interactive group sessions, presentations, and questions and answers allows you to gain transferrable skills and invaluable experience, in real-life situations, which will prepare you for a successful future in the industry.
  • Pitch and presentation skills. Fitzwilliam Institute’s Diploma in Event Management course guides you through all of the stages of creating and planning an event, finally producing an event pitch which can be used as a template for future event management proposals. A special feature of Fitzwilliam Institute’s event management course is the time devoted to developing your pitching and presentation skills.
  • Event management jobs, networking and volunteer opportunities. With over a decade of industry experience, Fitzwilliam Institute is extremely well placed within the event management industry. Event management employers are always looking for Fitzwilliam Institute's students and alumni. Our website features a comprehensive jobs and volunteer opportunities section.
start date: 16 September 2024

Introduction to Event Management

The Role of the Event Manager; Event Management Overview; 

Event Management Budgets

Budgets: Revenue & Expenses; Preparing a Budget; Good Planning and Budgeting; Budgets: From an idea to a budget; Budget Planning: Comprehensive list of requirements;

Event Management Planning
Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;

Co-ordinating Events
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.

Event Risk Management
Budgeting; Forecasting expenditure; Compiling and understanding event contracts; Managing Health and Safety; Event risk assessment; Copyright and trademark considerations; Event ethical practice;

Marketing the Event
The Mixes (marketing and promotions); The marketing plan; SWOT; Target market; Segmentation; Positioning and key messages; Competition; Strategy; Inbound Marketing; Outbound Marketing; Channels; Measurement;


Introduction to the principals of sponsorship; How sponsorship fits into the marketing strategy and practical engagement for the sponsor; Preparing your sponsorship property for sale; Identifying and researching prospects; 

Getting your foot in the door; Top Tips for your sponsorship campaign; Guidelines for the proposal; 

Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;

Festival and Outdoor Events

The event product; The event location; Cultural tourism; Festivals; Categories of festivals; Festivals in Ireland;

Charity Event Management

What is a charity event; The perception of charity organisations; The reality of charity organisations; The skills of a Charity Event Manager; Day to Day Job; Management of Volunteers; Types of charity events; The stages of charity events; Sponsorship; Marketing; Prize Solicitations; Supplier Management; Press and Publicity; Debrief;

Sports Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.

Government, Civic and Political Events
Planning for major social and political events; Event sponsorship; Managing VIPs; Developing major political events;

Exhibition Management
Researching markets; Resourcing the exhibition; Effective marketing strategies; Key promotional planning; Audience communication;

Event Management Evaluation and Reporting

Why evaluate and measure; Evaluation: Feedback Control Systems; Feedback from attendees; Staff de-briefings; financial records; Measurement; Event Reports;

Green Event Management

Definition of Green Event Management; Guidelines for a greener event; Principles; Benefits; Schemes to adhere to; Types of green events; Green Venues;

Public Relations
Sponsorship; Internal PR functions; Corporate image; Press and broadcast media relations; Client relationships; Internal PR; Commissioning and briefing photographers; Supplying material to the press/Getting material onto TV and radio; Organising seminars, exhibitions and conferences; Audio/visual aids; Writing skills - press releases, writing feature articles for the press; In-house journals and newsletters; Crisis management; Corporate advertising; Brochures and printing;

Online Public Relations

The Social Media Landscape; The Internet as a Media; Online PR building blocks; Social Media and PR strategy; Online Influences on Present PR Practices;

Social Media

Introduction to Social Media and Social Networking; How Social Media is transforming the way we do business; Facebook;  Twitter; LinkedIn; YouTube; Instagram; Snapchat; Running a social media marketing campaign; Measuring the success of social media marketing;

Presentation Skills
Preparation and research; Speech content: Subject matter and objectives; Speech delivery and variety; Body language; Eye contact, etc.; Presentation aids e.g. visuals, etc.; Management of locations and audiences; Presentation structure.

start date: 16 September 2024

After completing my diploma in Event Management and PR through the Fitzwilliam Institute I decided to embark on my dream of owning an online directory for event venues and suppliers. Since the launch of My Event Pages, my career in the events industry has gone from strength to strength. The practical skills that were taught to me by the industry professionals during the course gave me real insight into the events industry. I highly encourage anyone who has a passion for events to look into the Fitzwilliam Institute courses. It's hands on, it's fun and most of all - you will leave with more clarity about the events industry and the direction you may want to move in.   

Nadine Gerber, Director

I felt the course was very practical and engaging with expert advice and real life examples. All the lecturers have a vast amount of experience which gives the students a great understanding of the industry. The class is the perfect way to network and meet fellow event organizer. I would highly recommend this course. - Aine Holden, Society of Chartered Surveyors Ireland

Aine Holden

I did the Diploma in Event Management with Public Relations and I honestly can’t recommend it highly enough, I thoroughly enjoyed all of the classes and also the project work. The course was practical and thought by relevant industry professionals who were amazing. I can honestly say that I learnt so much over the 10 week course and I landed a job as a Marketing & Communications Executive the minute I had finished the course! - Lisa Nolan, Dublin Town

Lisa Nolan

I completed the diploma in Event Management in 2015. I found the course content interesting and relevant, The lecturers are industry professionals and are able to give you a true insight in to the business which is really invaluable. There was good support available and also some opportunities to gain practical experience. Since completing the course I have secured a position as an Event Development Officer with a national charity. The skills and knowledge I gained whilst completing this course definitely helped me further my career and I would recommend it to others that are interested in Event Management. - Louise McCarron, Irish Hospice Foundation

Louise McCarron

I have enroled in the Event Management Course in Autumn 2015. This course offered more than I expected. For someone like me coming from outside of Event Management field I gained great knowledge about Marketing, PR, Events and all aspects of how to create an event for a client. There is a great array of the lecturers taking part on this course and best thing is that these people have soo much experience in their field that it was fascinating to listen to real life examples. I have gained great knowledge and confidence within the field of Even management and Public relations and I would recommend this course to anyone who works within the industry but also for those who would like to change their career path. - Igor Valigura, Ikea Ireland

Igor Valigura

The Event Management and PR Diploma Course is a must for anyone in or interested in a career in the industry.

The course delivers, it does what it says on the tin with excellent Lecturers, all leaders in their sectors, each of them enthusiastic teachers.

I would wholeheartedly endorse the course. - Niall Browne, Thermo Air Ireland

Niall Browne

When I first found the Fitzwilliam Institute course online I was delighted, but still a bit skeptical. It ended up being absolutly the best thing i've ever done. Amazing, skilled, and professional tutors, all of whom we were priveledged to meet. Course was all practical aswell which meant every class was like going to your event management company and we were given such brilliant real life examples. It was so worth it, i travelled up and down from Galway twice a week. Met some lovely people who I hope to keep in contact with.

Lisa Keane

I've just finished the Fitzwilliam Institute event management course. I really enjoyed the course as it gave me great insight into the inner workings of event management. I gained valuable contacts and resources from the course which I would not have had access to without it. My knowledge in the areas of budgeting, social media, and PR before the course were minimal but the classes have made me a lot more confident in how, what, where, why and when, in regard to these topics. I would highly recommend this course to anyone that has an interest in event management or even in general PR whether you want to open your own company or join another company. I would like to thank everyone involved in the course for this opportunity and for all that I've learned.

Cathy Phelan

I am nearing the completion of your Event Management & PR course. I actually found it via LinkedIn when I saw a number of people working in the sports industry in event management roles had it listed as a qualification. I have found your course hugely beneficial and putting numerous elements from it in to practice I believe is in part responsible for the massive success of our event. Our event profit went from €4000 last year to over €10,000 this year. The added attention to detail that I was able to put in to practice from the various course modules was a huge help. As I have three young children the best part for me was being able to complete the course in my own time. Yes, you need to be disciplined and put in the work but the flexibility that this course allows you was really great. I also found the assignment review feedback really helpful and detailed. I would most definitely recommend it as a course for any aspiring Event Managers!  - Clodagh Fleming, Rith na Lochanna 5k organiser

Clodagh Fleming
start date: 16 September 2024

On successful completion of this course you will receive a Professional Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

start date: 16 September 2024
next start date: 16th September 2024 (Monday)

Duration: 2 evenings a week, 12 weeks (Monday & Wednesday)

Time: 6:30 pm – 9 pm

Venue: Dublin Chamber of Commerce. 7 Clare Street, Dublin 2, D02 F902.

Course Fees: €1,495.00

To secure your place on the course a deposit of €296.00 is required. The remainder €1,199.00 is due 30 days prior to the commencement of the course. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

We want to make education easy and enjoyable for you. At Fitzwilliam Institute, we offer a range of finance options to suit your needs.

You can buy now and pay later with humm - humm provides a simple application process, simple terms and conditions, up to 36 monthly payments. With low-interest rates.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute - BGLS Ltd.

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start date: 16 September 2024

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