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Postgraduate Diploma in Event Management via Online Distance Learning

Enrolment date: 3 May 2024

Benefiting from over 30 years’ practical skills training experience, Fitzwilliam Institute’s Online Postgraduate Diploma in Event Management course features:

  • Comprehensive modules covering all aspects of event management: Event Management Planning, Coordinating Events, Budget Planning, Risk Management, Logistics Management, Corporate Event Planning, The Proposal Process, Conferences and Seminars, Trade Fairs & Exhibitions, Corporate Meetings, Incentives, Accommodation and Transport, etc. In addition, Public Relations and Setting up a Consultancy Modules are included in this course.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of Fitzwilliam Institute’s event management course experts are top industry professionals with many years of successful experience. Upon completion of this online diploma in event management all of our students are industry-ready.
  • Real life event management briefs. Our Postgraduate Diploma in Event Management empowers participants with practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable event management toolkits and prepare real life briefs, enabling you to develop your work portfolio. The course project is aimed at providing you with the confidence and ability to take on and create event management strategies and proposals for any organisation.
  • Flexible online learning. Fitzwilliam Institute’s Postgraduate Diploma in Event Management course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.
  • Event Management Jobs, Networking and Volunteer Opportunities. Benefiting from many years of industry experience, we are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s event management students and alumni. Our website features a comprehensive jobs and volunteer opportunities section.

Event Management Planning
Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;

Co-ordinating Events
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.


Definitions; Historical Development; the Advertising Industry and Professional Bodies; Codes of Practice; Advertising Agencies; Selecting an Agency and working with it; Advertising Campaign Planning and Management; Advertising Media; Types of Advertisements - Magazines; Newspapers; Posters; Billboards.

Marketing the Event
The Mixes (marketing and promotions); The marketing plan; SWOT; Target market; Segmentation; Positioning and key messages; Competition; Strategy; Inbound Marketing; Outbound Marketing; Channels; Measurement;


Introduction to the principals of sponsorship; How sponsorship fits into the marketing strategy and practical engagement for the sponsor; Preparing your sponsorship property for sale; Identifying and researching prospects; Getting your foot in the door; Top Tips for your sponsorship campaign; Guidelines for the proposal.

Interactive tools: Facebook social plugins – Like/Share/Send Buttons; Twitter widgets – Profile/Favorite/Search Widgets; Pinterest; LinkedIn; Instagram; Snapchat; Video Galleries; Flicker Libraries; Creating community with forums and blogs; Geographical elements – maps and currency converters; Feeds; Flash uses and considerations; Information quest; Adding value.

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.

Accident, Incident and Emergency Management

Public Liability and Insurance; Accident and Incident forms; Planning for Hot or Wet and Stormy Weather Conditions; Emergency Management Plan for Fire; Explosion; Dangerous Chemical Release; Medical Emergency; Bomb Threat; Robbery etc. Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints.

Crisis Management

Definitions and Typologies of Crises; The Crisis Management Plan and Crisis Management Team; Communicating in a Crisis; The Aftermath of a Crisis; Reputation Management;

Sustainable Event Management

The Importance of Making your Events Environmentally Friendly; Benefits to your Company; Benefits to your Clients; Benefits to the Environment; Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to; Options Available; Carbon-Neutral Events; Types of Eco-friendly Events/Suppliers; Eco-friendly Weddings; Eco-Friendly Conferences; Eco-Friendly Caterers; Eco-Friendly Venues and Questions to ask them.

Exhibition Management

Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication;

Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;

Organising Conferences

Determine conference goals and objectives; Managing speaker requirements; Choosing conference sites and locations; Working to a budget with a goal to earn a profit; Developing marketing strategies for your target group; Creating a feedback form to evaluate the effectiveness of the event;

Festival and Outdoor Events

The event product; The event location; Cultural tourism; Festivals; Categories of festivals; Festivals in Ireland;

Sports Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies

Government, Civic and Political Events
Planning for major social and political events; Event sponsorship; Managing VIPs; Developing major political events;

Celebrity and PR Events

Organising celebrity events; Concerts and launches; Television related events and ceremonies; Fashion shows; National festivals, galas, special themed events; Online event launches; Dealing with celebrity agents; Handling celebrity wish lists; Fireworks displays;

Exhibition Management
Researching markets; Resourcing the exhibition; Effective marketing strategies; Key promotional planning; Audience communication;

Public Relations
Sponsorship; Internal PR functions; Corporate image; Press and broadcast media relations; Client relationships; Internal PR; Commissioning and briefing photographers; Supplying material to the press/Getting material onto TV and radio; Organising seminars, exhibitions and conferences; Audio/visual aids; Writing skills - press releases, writing feature articles for the press; In-house journals and newsletters; Crisis management; Corporate advertising; Brochures and printing;

Online Public Relations

The Social Media Landscape; The Internet as a Media; Online PR building blocks; Social Media and PR strategy; Online Influences on Present PR Practices;

Social Media

Introduction to Social Media and Social Networking; How Social Media is transforming the way we do business; Facebook; Twitter; LinkedIn; YouTube; Instagram; Snapchat; Running a social media marketing campaign; Measuring the success of social media marketing;

Presentation Skills

Creating and Delivering a Presentation; Client Presentations: create an effective presentation (e.g. an event pitch); Tailor your presentation to your audience; Demonstrate an awareness of the appropriate use of visual aids (including design considerations); Understand the vocal, verbal and visual aspects of a presentation (including the use of body language); Presentation Rules and Characteristics;


An utterly marvellous course which I cannot recommend enough! All lecturers are of the highest calibre with proven industry experience, therefore adding both dynamism and passion to all lectures. Course content is comprehensive, practical and wholly enjoyable!

Roxanne Lim

I would highly recommend taking the Fitzwilliam Institute Group Post Graduate Diploma as it is thorough, hands on and very comprehensive. I am currently doing work experience at Imagination (placement found by Fitzwilliam Institute) and have used all my skills from the course. Unlike other courses which focus purely on the theory, this diploma allows you to practise events on real live briefs. It is an invaluable experience and has taught me skills that are essential to all areas of events. The tutors are knowledgeable industry professionals who have worked in Events for years and have an array of experience behind them.  If you want to get into the world of events, this is the course for you.

Annais Bellemans

Before starting the EM course I had been in PR and had worked with a variety of clients in the entertainment sector - Organizing events had been a part of my role but I felt I needed more in depth knowledge about the industry. I found out about (Fitzwilliam Institute Group) from the Internet and decided to apply. I’m glad to say it was one of the best decisions I’ve made.

The course was everything I had hoped it would be, with modules and sessions on a wide variety of sectors from Lighting, Health and Safety to Showbiz and sporting events. The tutors are all experts in their fields and are there at every step of the way to guide you through, not to mention helping you secure work afterwards. I made some good friends on the course and see them often.

After I finished the course I landed a role with Quintessentially Events where I managed and organized various events from private parties to film premieres in London and in Cannes. This would not have been possible without the course and for anyone serious about getting into the event industry I highly recommend it.

Rav Gill

Criteria for eligibility must be met in full prior to commencing the programme. For successful enrollment on the Postgraduate Diploma course, the minimum entry requirement is a prior Degree level qualification.

On successful completion of this course you will receive a Professional Postgraduate Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

next start date: 3rd May 2024

Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Course Fees: 1995.00 EUR

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

We want to make education easy and enjoyable for you. At Fitzwilliam Institute, we offer a range of finance options to suit your needs.

You can buy now and pay later with humm - humm provides a simple application process, simple terms and conditions, up to 36 monthly payments. With low-interest rates.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

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