Postgraduate Diploma in Charity, Fundraising & Sponsorship Event Management via Online Distance Learning

Event Management Planning

Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients;

Coordinating Events

Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning;

Overview of Fundraising, Charitable and Sponsorship Events

Define Fundraising Event; Define Charitable Event; Define Community Event; Goals for a successful Event; Types of Fundraising & Charitable Events; Key Elements of a Fundraising or Charity Event; A Model for selecting an Event type;

Charity,Fundraising and Sponsorship Event Revenue

Goals of the Organisation; Goals of the Event; Monetary Goals; Budgets & Estimated Revenue; Revenue Streams; In-kind Donations; Estimating Attendance; Sponsors; Tools to assist with budgeting;

Stakeholder Analysis in Fundraising & Charity Events

Who are the Stakeholders; What role does each one have in Planning the Event; Identify the Decision Makers in the Organisation; Corporate Sponsors and their Role in the Event;

Volunteer Management in Fundraising & Charity Events

Use of Volunteers; Recruitment of Volunteers; Volunteers in Leadership Positions; Training of Volunteers; Motivating Volunteers;

Fundraising & Charity Events - Selecting the Right Event

Balls and Dinners; Sport Events; Challenge Events; Musical Events; Cultural Events; Conferences; Receptions; Auctions; Concerts (celebrity or local talent); Family Friendly Events; Festivals;

Raising Money Using Fundraising & Charity Events

Donations; Ticket Sales; How to Negotiate and Secure Sponsorship; Auctions; Record Keeping; Receipts and Donation Claiming;

Planning a Fundraising or Charity Event

The Master Event Timetable; Target Audience of the Fundraising or Charity Event; Event Profile; Select type of Event; Event location; Food & Beverage Service; Prepare the Budget; Analyse and Assess Risks; Develop Promotional Materials; Event Staff Requirements; Entertainment; Decorations (as required);

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;

Accident, Incident and Emergency Management

Public Liability and Insurance; Accident and Incident forms; Planning for Hot or Wet and Stormy Weather Conditions; Emergency Management Plan for Fire; Explosion; Dangerous Chemical Release; Medical Emergency; Bomb Threat; Robbery etc.; Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints;

Overview of Legal Requirements

Charity Rules and Regulations (examples from various countries); Professional Fundraisers; Charity Name and Registration; Principles and Standards surrounding Charity Events; Codes of Ethics and Professional Conduct;

Fundraising & Charity Event Evaluation & Reporting

Tools for Measuring Success of Fundraising & Charity Event; Evaluation of Expenses; Evaluation of Volunteers; Evaluating the Program; Revisit the Event Objectives - were targets met?

Sustainable Event Management

The Importance of Making your Events Environmentally Friendly; Benefits to your Company; Benefits to your Clients; Benefits to the Environment; Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to; Options Available; Carbon-Neutral Events; Types of Eco-Friendly Events/Suppliers; Eco-friendly Weddings; Eco-friendly Conferences; Eco-friendly Caterers; Eco-friendly Venues and Questions to ask them;

Exhibition Management

Types of Exhibits and Goal for Each type; Sourcing Exhibiting Companies; Resourcing the Exhibition; Determine the Design and Layout of Booth Based on Market Dynamics; Floor Location; and Pricing Strategy;

Corporate Event Management

Major Impacts which Events have on their Stakeholders; Use Events to Strengthen Corporate Pride and Values; Organising Local and Global Corporate Events; Review Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Determine Theme; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs;

Conference Organisation

Determine Conference Goals and Objectives; Managing Speaker Requirements; Choosing Conference Sites and Locations; Working to a Budget with a Goal to Earn a Profit; Developing Marketing Strategies for Your Target Group; Creating a Feedback Form to Evaluate the Effectiveness of the Event;

Sporting Event Management

Plan a Sporting Event from Conception to Post Evaluation; Event Media Marketing and Management; Logistics that Apply Across Different Sports; Earning Event Sponsorship; Managing Corporate and/or Celebrity Hospitality; Event Operating Strategy; Organising Events Team and Onsite Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies;

Festival Management

Art Festivals; Community Based Festivals; The Importance of Involving Everyone; Film Festivals; Food & Wine Festivals; Music Festivals;

Working with Celebrities

Organising Celebrity Events; Concerts and Launches; Television Related Events and Ceremonies; Fashion Shows; National Festivals; Galas; Special Themed Events; Internet Event Launches; Dealing with Celebrity Agents; handling Celebrity Wish Lists; Fireworks Displays

Event Sponsorship

Determining Potential Sponsorship Market based on the Event Type; Time; Location; Assessing Selling Points of the Event; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Event Exposure;

Advertising

Definitions; Historical Development; the Advertising Industry and Professional Bodies; Codes of Practice; Advertising Agencies; Selecting an Agency and working with it; Advertising Campaign Planning and Management; Advertising Media; Types of Advertisements - Magazines; Newspapers; Posters; Billboards; Ambient Advertising; The Relationship between Advertising and Public Relations;

Event Marketing

Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;

Marketing Fundraising & Charity Events

Outline Objectives of Event; Identify the Target Audience; Develop Marketing Plan; Using Sponsors to Market; Social Media Marketing; Getting the Message out via the Media; Promotion; Public Service Announcements; Word-of-Mouth; Making News; Publicity Stunts; Pre-Event Marketing; Post-Event Marketing;

Press Events

Understanding the Objectives of the Press Conference; Defining the Target Audience that Should Attend; Planning Date and Time; Selecting and Booking Venue; Listing Logistics Requirements; Developing a Speaker and Presentation Plan; Reviewing Presentation Content with your Client; Timelines and Media/Press Invitations; Managing Confirmations; Define the Format to a Press Release Structure; Date; Headline; Structure; Wording; Contact Details; Note to Editor; Structuring a Press Release (The Inverted Pyramid model); The Appropriate use of Language for Press Releases;

Public Relations

Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases; Writing Feature Articles for the Press; In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing;

Social Network Marketing

Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook; Twitter; YouTube;

Setting Up & Marketing Your Own Consultancy

The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;

Project Management

Project Management Defined; The Project and the Project Manager; the Role of the Project Manager; Successful Project Management; the Project Management Life Cycle; Formulating a Plan;

ProjectLibre Open Source Project Management Software

ProjectLibre is a free open source project management software application; It is designed to manage small to medium sized projects and contains all the tools necessary to manage various types of projects including extensive reporting facilities; ProjectLibre is also compatible with Microsoft Project making transfer of projects easy and straightforward;

Overview of the ProjectLibre Environment

Introduction to ProjectLibre; Downloading & Installing the Application; The ProjectLibre screen environment: Gantt Charts; Using Network Diagrams; the Resources View; the Work Breakdown Structure Chart; the Resources Breakdown Structure Chart; the Reports Screen; the Task Usage Detail Screen; the Resource Usage Detail Screen; the Histogram Screen;

Setting up and Managing a Project

Setting up a New Project; Creating Sub Tasks; Setting Task Durations; Setting Task Dependencies; Modifying a Task; Adding Notes to a Task; Adding Resources to your Project; Work and Material Resource Types; Assigning & Modifying a Resource; Assigning Costs to a Resource; Adding Notes to a Resource; Inserting Milestones in a Project; Tracking your Project using Baselines; Creating Project Reports; Common Project Management Terms; Resources and References;

ONLINE PUBLIC RELATIONS

The Social Media Landscape

Blogs; Microblogs; Chatrooms; Delicious; Email; Flickr; Twitter; Instant messaging; Message Boards; Mobile Internet ; New Media Releases; Online Conferencing; Online Surveys; Pay per click; Podcasts; RSS; Search Engines; SEO; Social Networking Service Sites; Video Sharing; Virtual worlds; VoIP; Wiki and Widgets;

The Internet as a Media

Commercial Implications of the Internet; Social Interaction with the Internet; Web 2;0 and its Implications; Internet Convergence; the Network Effect; Internet Information Exchange; Internet Audience Size and Exposure; Internet Culture and Communication; Transparency and the Internet;

Public Relations and Search Engine Optimisation

PR tactics; Optimising your Campaign; the Google Factor; SEO Tactics; SEO Guidelines; Factors influencing SEO; on-page and off-page SEO; CMS; Link Building; Link Building guidelines;

Social Media and PR Strategy

Local versus Global Communication; Landscaping Platforms; Channels and context; Online PR Organisational Analysis and Segmentation; Developing Online PR Strategies; Online PR Tactics and SEO considerations; Online PR Planning; Managing Online PR Risk and Opportunities;

Online Influences on Present PR Practices

Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics; Debate; Guidelines and Best Practice; Monitoring and Evaluation of Social Media Discourse; Trends and Value; Policy Influences; corporate speak; Implications of Social Media for Corporate Social Responsibility;

Presentation Skills

Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; etc.; Presentation Aids;Management of Locations and Audiences; Presentation Structure;