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Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why. On WordPress alone, 86.4 million blog posts are published every month. That’s a lot of content! Sadly, most of the content that’s posted…

It's time to polish that résumé, marketers! There is an enormous and still growing demand for digital marketing professionals with finely tuned skills. In Ireland, digital marketing economy will soon be worth £21.1bn, according to recent stats, 150,000 digital jobs being predicted by 2020. Digital marketing salaries are also increasing rapidly, making digital marketing one of the most attractive career choices. But what skills should you…

The 2018 job market for digital marketing professionals is looking very positive, according to IrishJobs.ie.With more businesses than ever now operating online, it’s no surprise that professionals with digital marketing experience are in demand.At the senior level, a Digital Director of Marketing can expect to earn up to over 100k while a Head of SEO can earn up to 85k and a Head of Search up…

Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago.The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer engagement,…

A wedding is one of the most important days in any couple’s lives. From engagement photos, to selecting vendors, to making checklists and choosing your wedding party, there are lots of items that need to be planned out in an orderly fashion up until you say those two magical words – “I Do.”Planning your own wedding can sometimes feel overwhelming and stressful, but if you follow…

Andreas Needham, one of our top Diploma in Public Relations graduates tells us how Fitzwilliam Institute's part-time evening course led to his successful Communications Officer career with UNHCR, the UN Refugee Agency:"I took the night classes for my Diploma in Public Relations with the Fitzwilliam Institute. I was working in marketing communications and PR in a tech company when I started the course, having recently made…

These days, PR and marketing professionals need an arsenal of images to pull from in order to keep pace online. Having the right images to align with a brand’s digital storytelling is not just about making something look pretty to garner a few extra likes, the right images can help to drive conversions and keep companies top of mind.According to a study by Jeff Bullas, Articles…

Named the “Sexiest job of the 21st Century” by the Harvard Business Review, Data Analytics is one of the most popular tech career paths. Trying to become more efficient, save costs and increase revenues, 75% of businesses today have improving this area amongst their top 3 priorities. So it’s no surprise that career opportunities in the field of data analytics are seeing a growth like never…

Looking to improve your CV skillset? Data Analytics is the tech skill you’ll need this year!Learning a new tech skill is never a bad idea, either to further your own career or make yourself attractive to new employers. It’s always a smart move to expand your skillset and, as 2018 only started, now’s the time to sharpen up your CV with something new and look for…

As 2017 enters its final phase, it's the perfect time to look ahead and predict the Digital Marketing trends of 2018. There are a clear number of industry trends that have exploded onto the scene this year - trends that are bound to flourish further into 2018.These Digital Marketing trends of 2018 could be divided into three key prediction categories: Social Media, Sales and SEO. Let…