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Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago.The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer engagement,…

A wedding is one of the most important days in any couple’s lives. From engagement photos, to selecting vendors, to making checklists and choosing your wedding party, there are lots of items that need to be planned out in an orderly fashion up until you say those two magical words – “I Do.”Planning your own wedding can sometimes feel overwhelming and stressful, but if you follow…

Andreas Needham, one of our top Diploma in Public Relations graduates tells us how Fitzwilliam Institute's part-time evening course led to his successful Communications Officer career with UNHCR, the UN Refugee Agency:"I took the night classes for my Diploma in Public Relations with the Fitzwilliam Institute. I was working in marketing communications and PR in a tech company when I started the course, having recently made…

These days, PR and marketing professionals need an arsenal of images to pull from in order to keep pace online. Having the right images to align with a brand’s digital storytelling is not just about making something look pretty to garner a few extra likes, the right images can help to drive conversions and keep companies top of mind.According to a study by Jeff Bullas, Articles…

Named the “Sexiest job of the 21st Century” by the Harvard Business Review, Data Analytics is one of the most popular tech career paths. Trying to become more efficient, save costs and increase revenues, 75% of businesses today have improving this area amongst their top 3 priorities. So it’s no surprise that career opportunities in the field of data analytics are seeing a growth like never…

Looking to improve your CV skillset? Data Analytics is the tech skill you’ll need this year!Learning a new tech skill is never a bad idea, either to further your own career or make yourself attractive to new employers. It’s always a smart move to expand your skillset and, as 2018 only started, now’s the time to sharpen up your CV with something new and look for…

As 2017 enters its final phase, it's the perfect time to look ahead and predict the Digital Marketing trends of 2018. There are a clear number of industry trends that have exploded onto the scene this year - trends that are bound to flourish further into 2018.These Digital Marketing trends of 2018 could be divided into three key prediction categories: Social Media, Sales and SEO. Let…

Irish construction activity accelerated in September, though the rate of job creation across the industry pulled back from elevated levels in previous months, according the latest monthly Ulster Bank health check of the sector. The Ulster Bank Construction Purchasing Managers’ Index (PMI) expanded to 56.5 in September from 55.1 in August, according to the bank. A reading above 50 per cent indicates expansion in activity. “The…

Project Owl is a new endeavor that Google has recently launched, aimed at stamping out fake news and hate speech from showing in your search results. This new campaign plans to combat the spread of fake news through new feedback forms for search suggestions. This effort is primarily supported through user feedback, as well as new changes to search capabilities. While we don’t see this new…

The ICT sector is looking fruitful for those with the right skills, but the talent gap is still causing huge problems within the industry.We’ve been talking about the ICT skills gap for a while now, and for good reason. The demand for ICT professionals is continuing to soar while the talent is only starting to catch up with the skills needed.According to the latest salary and employment…