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start date: 16 September 2024

Delivered interactively by UK’s leading Event Management Professionals, the Diploma in Events Management course takes places in Central London, twice a week for 12 weeks, and features:

  • Over 3 months of intensive high-level corporate events training with interactive modules covering all aspects of the event management lifecycle: Interpreting the Event Management Client Brief, Event Management Planning, Event Planning Documentation, Coordinating Events, Event Logistics Management, Marketing the Event, Event HR, Event Team Management, Event Budget Planning, Event Legal and Risk Management, Corporate Event Management, Conference Event Management, etc. In addition, in-depth Public Relations, Online Public Relations and Social Media modules are included in this extensive course.
  • Practical skills events training delivered by leading industry professionals. All of Fitzwilliam Institute’s event management trainers are top industry professionals with many years of successful experience in a broad range of events disciplines. Fitzwilliam Institute’s cutting edge program in event management contains all the core and vital events industry key skillset and, on completion, all of our students are industry-ready. This events management course also features a number of guest speakers from the events industry. As all our trainers are industry professionals, you will have direct access and resources within the industry.
  • Real life events briefs. Fitzwilliam Institute’s diploma in event management offers practical and specific event management skills that can be applied in real world situations - "The Apprentice" style. You will gain exposure to a broad range of event types and prepare a real life event brief, enabling you to develop your portfolio of events. The course project is aimed at providing you with the confidence and ability to take on and create events of any nature. A combination of case studies, interactive group sessions, presentations, and questions and answers allows you to gain transferrable skills and invaluable experience, in real-life situations, which will prepare you for a successful future in the industry.
  • Pitch and presentation skills. Fitzwilliam Institute’s Diploma in Event Management course guides you through all of the stages of creating and planning an event, finally producing an event pitch which can be used as a template for future event management proposals. A special feature of Fitzwilliam Institute’s event management course is the time devoted to developing your pitching and presentation skills.
  • Event management jobs, networking and volunteer opportunities. With over 30 years of industry experience, Ftzwilliam Institute are extremely well placed within the events industry. Event Management employers are always looking for our students and alumni. Fitzwilliam Institute’s website features a Comprehensive events jobs and volunteer opportunities section.
start date: 16 September 2024

Introduction to Event Management

The Role of the Event Manager; Event Management Overview; 

Event Management Budgets

Budgets: Revenue & Expenses; Preparing a Budget; Good Planning and Budgeting; Budgets: From an idea to a budget; Budget Planning: Comprehensive list of requirements;

Event Management Planning
Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;

Co-ordinating Events
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.

Event Risk Management
Budgeting; Forecasting expenditure; Compiling and understanding event contracts; Managing Health and Safety; Event risk assessment; Copyright and trademark considerations; Event ethical practice;

Marketing the Event
The Mixes (marketing and promotions); The marketing plan; SWOT; Target market; Segmentation; Positioning and key messages; Competition; Strategy; Inbound Marketing; Outbound Marketing; Channels; Measurement;


Introduction to the principals of sponsorship; How sponsorship fits into the marketing strategy and practical engagement for the sponsor; Preparing your sponsorship property for sale; Identifying and researching prospects; 

Getting your foot in the door; Top Tips for your sponsorship campaign; Guidelines for the proposal; 

Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;

Festival and Outdoor Events

The event product; The event location; Cultural tourism; Festivals; Categories of festivals; Festivals in Ireland;

Charity Event Management

What is a charity event; The perception of charity organisations; The reality of charity organisations; The skills of a Charity Event Manager; Day to Day Job; Management of Volunteers; Types of charity events; The stages of charity events; Sponsorship; Marketing; Prize Solicitations; Supplier Management; Press and Publicity; Debrief;

Sports Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.

Government, Civic and Political Events
Planning for major social and political events; Event sponsorship; Managing VIPs; Developing major political events;

Exhibition Management
Researching markets; Resourcing the exhibition; Effective marketing strategies; Key promotional planning; Audience communication;

Event Management Evaluation and Reporting

Why evaluate and measure; Evaluation: Feedback Control Systems; Feedback from attendees; Staff de-briefings; financial records; Measurement; Event Reports;

Green Event Management

Definition of Green Event Management; Guidelines for a greener event; Principles; Benefits; Schemes to adhere to; Types of green events; Green Venues;

Public Relations
Sponsorship; Internal PR functions; Corporate image; Press and broadcast media relations; Client relationships; Internal PR; Commissioning and briefing photographers; Supplying material to the press/Getting material onto TV and radio; Organising seminars, exhibitions and conferences; Audio/visual aids; Writing skills - press releases, writing feature articles for the press; In-house journals and newsletters; Crisis management; Corporate advertising; Brochures and printing;

Online Public Relations

The Social Media Landscape; The Internet as a Media; Online PR building blocks; Social Media and PR strategy; Online Influences on Present PR Practices;

Social Media

Introduction to Social Media and Social Networking; How Social Media is transforming the way we do business; Facebook;  Twitter; LinkedIn; YouTube; Instagram; Snapchat; Running a social media marketing campaign; Measuring the success of social media marketing;

Presentation Skills
Preparation and research; Speech content: Subject matter and objectives; Speech delivery and variety; Body language; Eye contact, etc.; Presentation aids e.g. visuals, etc.; Management of locations and audiences; Presentation structure.

start date: 16 September 2024


I can wholeheartedly recommend undertaking the Event Mgt Diploma course... not only does it give you the theoretical grounding and pitching experience but also opens up invaluable work contacts and opportunities.

I was very fortunate to secure a contract with Jack Morton - a global leader - and in turn other specialist agencies. Without the course it would have been very difficult for me to get that all important 'foot in the door'! It's also an invaluable opportunity to build friendships and diverse contacts: as the course director rightly points out... it's all about networking!

Andrew Timms

You produced an excellent course, extremely informative and most importantly very practical.

We, at JAM Events, a brand new events management company, have discovered some sound advice and hands on help that we have already implemented into our business on a daily basis. Through the knowledge that we have learnt from you at The Fitzwilliam Institute Group, we have managed to secure jobs since completing the course.

We would like to thank all the tutors. I would recommend anyone interested in pursuing a career in events to enrol on this course. Thank you! - Jeff and Mark Curtis, Jam Events

Jeff and Mark Curtis, JAM Events

I am very happy to have participated in the Fitzwilliam Institute course Of Event management. I have learned real skills from real professionals. The classes are fun, full of knowledge and I was asked to create a project for a real client which creates a real challenge.

Thank you for being part of my future career!


Juliano Goulart Cezar

It has been nearly a year since I finished the Course with Fitzwilliam Institute Group and I cannot believe how quickly it has flown by.

Since then I have worked on numerous fantastic events including Sport Relief and with really high profile clients, including Nike and Sky. My time at Fitzwilliam Institute Group, learning from people who are already highly successful in the industry, was invaluable for giving me a solid base of knowledge and practical event experience and I honestly do not think I would be where I am now if I had not taken the course.

Nicole Wright

An utterly marvellous course which I cannot recommend enough! All tutors are of the highest calibre with proven industry experience. Course content is comprehensive, practical and wholly enjoyable!

Roxanne Lim

London is famed Worldwide for events. Even during the recession event company gurus are snapping up the best deals and increasing recognition. I moved here to get a taste of it. Registering with Fitzwilliam Institute Group gave me the opportunity to consult with industry professionals.

During the course, I quickly progressed from curious and ambitious to totally event adept. About a week after completing the program I was given a superb opportunity at great sporting event company. Thanks to Fitzwilliam Institute Group, I learned all I needed to kick-start my dream career!

Jo-Rena Davis
start date: 16 September 2024

On successful completion of this course you will receive a Professional Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

start date: 16 September 2024
next start date: 16th September 2024 (Monday)

Duration: 2 evenings a week, 12 weeks (Monday & Wednesday)

Time: 6:30pm – 9pm

Venue: King's College, Waterloo Campus, The Franklin-Wilkins Building, 150 Stamford Street, London SE1 9NH.


Course Fees: £1,194.00

To secure your place on the course a deposit of £295.00 is required. The remainder of the course fee (£899.00) is due 30 days prior to the commencement of the course. All fees must be paid before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute.

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start date: 16 September 2024

Year on year, we have the pleasure of training students from top Ireland and international companies. See where our most recent students come from and find out what they have to say.

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