2 September

Wearable tech giant Fitbit plans to create up to 100 new jobs in Dublin

Health and fitness band maker Fitbit is to establish its EMEA headquarters in Dublin, with plans to employ 50 people this year and up to 100 employees by the end of 2017. Fitbit’s new Dublin office will be headed by managing director Des Power, a seasoned tech executive, and will provide targeted support to the millions of Fitbit users across the EMEA region. The office will…

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2 September

5 Content Strategies That Will Always Work

According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume three to five content pieces before engaging with a salesperson. Yet, more than 70 percent of marketers lack a consistent or integrated content strategy. What about you? Are you part of that statistic? If so, you’re not just leaving money on the table - you’re practically handing it to your competitors. The…

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2 September

Closing the tech gender gap: How women can negotiate a higher salary

Women age 18-25 working in tech make 29% less than their male counterparts, according to a new report. Here are some tips to improve negotiation tactics and get paid what you deserve. Young women entering the technology world are still paid far less than their male counterparts, but there is hope for change as they get older—if they stay in the field. A recent Comparably survey…

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26 August

WhatsApp to Share User Info With Facebook

WhatsApp will soon be sharing user data with its parent company, Facebook. The change comes as the social network revamps its privacy policy to enable businesses to communicate directly with users of the platform. “People use our app every day to keep in touch with the friends and loved ones who matter to them, and this isn’t changing. But as we announced earlier this year, we want…

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24 August

10 new Android Nougat features you should check out now

Google is starting to roll out the latest version of Android. If you have a Nexus device, you can grab the update now.   While many of the biggest improvements — like longer battery life, better security updates and VR-ready features — won't be immediately obvious once you get the update, there are still plenty of new features to get excited about. From new emoji and…

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19 August

Brexit sets Ireland and UK on divergent jobs paths

Following June’s landmark Brexit referendum in the UK, the jobs ship is in choppy waters. At the moment, Ireland is a happier port of call. This week, two very interesting reports emerged from Morgan McKinley, with jobs in Ireland dominant. On the one hand, a slight reduction in professional job opportunities in Ireland was offset by a stark drop in those looking for new jobs. On the…

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19 August

5 Steps to Creating a Killer Marketing Strategy

Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

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19 August

Research says using GIFs can lead to more success on Tinder

Dating is hard, online dating is its own hell, and opening lines can make you want to cease human contact altogether. It's awkward to straddle the line between just the right amount of forwardness and tact to total strangers when you're not actually interacting in person.    But panic no more: new research by Dr. Jess Carbino, a sociologist at Tinder suggests that users are 30…

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15 August

3 Keys to Creating Engaging Content

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers. To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read. Like a novel that’s hard to put down or an engaging…

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5 August

10 ways technology has changed the Olympics

With the summer’s sporting masterpiece now upon us, we look at 10 disciplines soon to come under the spotlight. How has technology changed the Games? From the naked eye to photo finishes, standard trunks to streamlined swim suits, technology has driven elite sport to new heights with every revisit of the Olympic Games. Given the two-year gap between each summer and winter edition, and the marketing opportunity…

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