17 February

Digital Marketing Courses: Your questions answered

Are you thinking about applying for a digital marketing course but not sure where to start? Carrying out course research and completing application forms can sometimes be daunting.

And with so many digital marketing courses out there, so much information to take onboard and so many options to consider, it can also feel confusing. We want to ensure your experience with us is as smooth and stress-free as possible, so we have asked our Admissions team to give you a helping hand by answering some of the most common questions.

1. Where does this course take place?

Our Postgraduate Diploma in Digital Marketing course takes place in Dublin City Centre.

2. What is the duration of the course?

We provide 3 months of full-time, interactive, practical skills in-class training; followed by 3 months of arranged work experience.

3. What will I learn during this digital marketing course?

This course will cover all aspects of digital marketing and social media: Digital Marketing Strategy & Planning, Digital Marketing Communications, Developing a Core Search Engine Optimisation Strategy, Digital Marketing Content, Google Analytics, Google AdWords and AdSense, Writing for the Web, Social Media, Interactive Tools & Data Collection, Email/Direct Marketing, Mobile Marketing, Affiliate Marketing, Traditional Marketing, Advertising, etc. In addition, in-depth Public Relations, Online PR and E-commerce modules are included in this course.

4. Who is this digital marketing course delivered by?

All of Fitzwilliam Institute’s digital marketing trainers are top industry professionals with many years of successful digital marketing experience across a broad range of industries. Our digital marketing training programme also features a number of guest speakers from the digital marketing industry.

5. What is your training method?

We aim to give you exposure to a broad range of digital marketing best practices. During the course, you will prepare several real-life digital marketing briefs, which will help you develop your work portfolio. Pitching to clients follows as you prepare, present and pitch your project briefs like digital marketing professionals. Fitzwilliam Institute’s Postgraduate Diploma in Digital Marketing is a unique course, which will provide you with a wealth of hands-on experience, an invaluable toolkit, and the chance to put them all into practice during your 3 months arranged work placement.

During the course you will also visit many of Ireland’s top venues and meet Ireland’s leading digital marketing professionals, gaining invaluable industry insights and contacts.

6. How do you help me get prepared for work placement interviews?

A special feature of our course model is the time devoted to your personal development. It all commences with an initial personal interview with our placement officer to assess, discuss and establish your future goals and aspirations within the digital marketing industry; followed by  intensive interview techniques, communications skills, team building skills workshops, interview to camera, video playback, and presentation skills, enabling you to hone your industry confidence. Careful preparation of your Curriculum Vitae, so that you have a clear and well-presented CV to submit to potential employers is a key part of this essential process.

7. Is the arranged digital marketing work experience guaranteed?

Yes, our experienced placement officer will work with you throughout the course to ensure you can secure a 3-month full-time work placement within the digital marketing industry sector. As the arranged work experience is 100% guaranteed by the Institute, all of our students get to test-drive their knowledge and skills and build experience in a real digital marketing role, within a real digital marketing department or company. A large percentage of these arranged work experience placements are converted into full-time positions.  You can see some of our recent postgraduate students’ amazing experiences here.

8. What companies have your past students secured arranged work experience with?

Some of our most recent digital marketing placement companies are MCD, Ovation, Verve Marketing, Special Olympics, Interleado, Homewise, Webresults, Ashville Media, Radical, Eighty Twenty, Hot Press, Electric Media, MediaWorks, MEC Global, Gravitate, Body Smart, Blue Cube, Creative Events, Synergy Project Management, Diffusion Events, Ogilvy One, TBWA Dublin, etc. See more companies here.

9. Who is this course certified by?

The Postgraduate Level is certified and awarded by the Institute of Commercial Management (ICM). ICM was founded in 1979 and is one of the leading professional examination and awarding bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management Qualifications framework for over 30 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised globally by leading industries, bodies and professions.

10. How do I apply for the course?

Selection for this digital marketing course is based on telephone consultation. Early application is advisable as places are strictly limited. If you wish to be considered for this course please fill out our short application form here, email us at [email protected] or call us on 01 2834579 to arrange a phone consultation.

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