Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.
It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…
With the summer’s sporting masterpiece now upon us, we look at 10 disciplines soon to come under the spotlight. How has technology changed the Games?
From the naked eye to photo finishes, standard trunks to streamlined swim suits, technology has driven elite sport to new heights with every revisit of the Olympic Games.
Given the two-year gap between each summer and winter edition, and the marketing opportunity…
Following a summer of smart use of sports data analysis, Emma Quinn finds out how Team Ireland is making use of data-driven insights for Rio 2016.
Euro 2016 is over, Wimbledon has been won, the Tour de France has just ended and the Olympics are upon us. It has been another great summer for sport, and the ability to capture more data to optimise athletic performance…
Customer loyalty is everything for a new business. Customer acquisition is important -- otherwise, you’ll never build up a customer base -- but if those customers don’t stick around long enough to make multiple purchases or subscribe to your services for longer than a month, you’ll end up spending more in the acquisition phase than customers are actually worth to you in the long run.
Thursday 11 August, 2016
Sunday 14 August, 2016
Location: Herbert Park
Following two successful grill-filled years, The Big Grill Festival is back and better than ever this August. This summer brings a jam-packed programme of events for BBQ lovers, all taking place in Dublin’s idyllic Herbert Park, Ballsbridge.
An international barbecue competition and festival, The Big Grill Festival presents attractions that…
Friday 29 July, 2016
Wednesday 31 August, 2016
Time: Times Vary
Location: Phoenix Park
Sport and Outdoors
Outdoor Yoga Project 2016
14 May - 31 August 2016
Venue: Phoenix Park
Throughout the summer, a fun outdoor yoga session will take place in the beautiful Phoenix Park every Saturday morning.
Place your mat beside the bandstand, right next to tea house by…
Saturday 13 August, 2016
Time: Times Vary
Location: Stephen's Green
Sport and Outdoors
Pokemon GO and Picnic
Saturday 13 August 2016
Venue: Stephen's Green
It’s the hottest new game on everyone’s lips - and smartphones. Grab your friends, your phone and your battery packs and join the fun at Stephen’s Green for Pokémon GO and Picnic.
Geek Ireland are hosting this free, fun,…
The Celtic Interconnector is the name of a project aiming to hook Ireland up with the European electricity grid using an undersea cable to France.
Capitalising on the visit of French President François Hollande today (21 July), the Irish government has revealed plans for the €1bn Celtic Interconnector.
With a planned capacity of 700 megawatts, apparently enough to power 450,000 households, EirGrid and its French counterpart…
Have what it takes to be a chief wombat cuddler, director of cat meme creation or chief birthday officer? No, we didn’t make those up.
The notion of a dream job can differ from person to person. As the adage goes, if you do what you love, you’ll never work a day in your life – but we all love different things.
Even so, we think…
It’s no secret that the tech sector is one of the fastest-growing industries in the world. Staying relevant and, indeed, staying ahead of the curve, can be a challenge.
Part of the challenge facing any tech sector company is finding and developing the talent that will help you grow a successful business. An even bigger challenge is retaining them.
Though, according to Accenture’s chief leadership and…