Fitzwilliam Institute International's Postgraduate Diploma in Business Studies with Event Management
programme is designed to give participants the knowledge and business skills
which are valued in the general business sector. While the course gives practical
training, students are required to demonstrate their knowledge and communication
skills in a variety of relevant and practical situations.
Course Content
The Postgraduate Diploma in Business Studies with Event Management runs for forty nine weeks from starting
date to graduation. All preparation for examinations and projects is carried
out in the training room.
Management
Definitions, decision making, forecasting and planning, objective setting,
organisation structures and cultures, the social and economic impact of business
and other organisations. Systems theory. Motivation.
Marketing
The marketing environment, economic, social and technical factors. The market
information system. The market research process, collecting and analysing
data. Marketing management and planning. Organisation and management of the
marketing department. Corporate planning, SWOT analysis, competitor assessment
and business strategy. Product portfolio planning, models and management.
Developing a marketing plan, implementation and control. Market segmentation,
targeting and positioning.
Financial Services and Accounting
Financial Markets - Money Markets, Fixed Interest, Foreign Exchange, Equity
and Derivative Markets; Treasury Departments. International Securities Markets
- Eurocurrencies, Eurobonds, T.Bills, T.Bonds, Sale and Repurchase Arrangements,
Syndications, Securitisation. Accounting for Derivatives. Balance Sheet Techniques,
Hedging, Asset and Liability Management, Compliance, Risk Monitoring, Strategic
Balance Sheet Management, Profit and Loss. Fund Accounting - Accounts and
Valuations. Offshore Funds, the I.F.S.C.; the Stock Exchange, Portfolio Planning
- Diversification and Risk; Custody - Corporate Actions, Safekeeping, Income
Collection, Role of the Trustee.
The relationship between advertising, advertisers, media and PR. The advertising
agency; structure, appointment, remuneration and evaluation. The agency planning
department; structure, role and function. Managing the client-agency relationship
Brief creation, interpretation and communication. The integration of marketing
and advertising. Formulating strategic advertising campaigns to support branding
segmentation and positioning strategies. Creativity in advertising. Sources
of creative ideas. The production process. Award winning campaigns. The role
of media in advertising. The media-buying department, form and function. Introduction
to the new media, internet, interactive TV and electronic multimedia.
E-Commerce
The business of E-Commerce. Website Creation and Design. Introduction to
Macromedia Dreamweaver. Dreamweaver - Page Creation and Preview, Formatting
and Layout, Images, Tables and Frames. Setting up Links and URL's. Libraries,
Templates, Forms, Behaviours and Timelines. Publishing and Site Management.
Script Development - introduction to VBScript and JavaScript fundamentals.
HTML development. Formatting, Links, Frames and Tables. Images and Animation
- Image Compression, Image Composition. Usability - Design and Layout guidelines,
Usability musts. Site Uploading - File Transfer Protocol.
Public Relations
PR Techniques and methodologies, press relations, public affairs, lobbying,
press releases, broadcasting, photography, literature and printing. Theoretical
insights into crisis management, contingency planning and corporate image.
PR planning, setting objectives, implementation and evaluation. The fundamentals
of Sponsorship. Integration within the promotional mix. Types of Sponsorship;
sports, cultural, education and charity. The sponsorship management programme;
objectives, selection, budget, agency and event management. Measurement of
effectiveness.
Computers
Computer Skills are important in financial services. The course includes
a number of weeks of hands-on computer training which includes an e-commerce
and website creation module, computerised accounts, spreadsheets, databases,
presentation graphics and word processing packages.
Course Project
Each participant is expected to work on a business related project throughout
the course and to submit it on paper and then present it for evaluation towards
the end of the classroom module of the programme.
Methods of Training
Lectures, discussions, role plays, practical exercises, projects, case studies,
hands-on computer training etc.
Lecturers
The Fitzwilliam Institute maintains a panel of qualified and motivated lecturers
who work as a team monitoring each student's progress.
Anyone who wishes to develop business skills in the areas covered. Selection
is based on a combination of examination results, and interview.
Qualifications
Successful students are awarded the Institute of Commercial Management's
Postgraduate Diploma in Business Studies at Distinction, Credit or Pass level.
The Diploma is awarded on the basis of examination results, attitude, attendance
and timekeeping.
Fees are payable on acceptance by Fitzwilliam Institute International Ltd.
All fees must be paid direct to Fitzwilliam Institute International Ltd by
bank draft. Fees should not be paid in any other way, or through any other
channel. Fees less the administration fee of €150, are refundable if a non
EU National fails to obtain a visa or if the course is cancelled by Fitzwilliam
Institute International. Please note that fees are not refundable if a student,
once on the course, fails to obtain a visa extension, while in Ireland. Tuition
is given over five days during each of the training weeks. Training may be
given in the morning or afternoon.
Fitzwilliam Institute International Ltd. reserves the right to alter courses
and any of the details contained in this brochure without prior notice, or
to cancel or postpone courses at any time. Fitwilliam Institute International
Ltd. reserves the right to dismiss students who fail to attend courses to
the required level or are disruptive in any way.
Overseas students must arrange and have evidence of private medical insurance
and comply with visa requirements. Please e-mail for details. Fitzwilliam
Institute International Ltd. closes on Public Holidays and for a number of
days towards the end of December and early January.
Disclaimer
Every effort is made to ensure accuracy, however responsibility is disclaimed
for any error or omission in this website.
