Certificate in Online PR - Distance Learning

Certificate in Online PR (Cert. Online PR.) by Distance Learning

Introduction

Public Relations, in this modern era, is an exciting and rewarding career. Effective Public Relations is a key requirement of most companies and organisations.

This Distance Learning course gives participants the skills they will require to develop a career in Public Relations or to enhance their value in other career areas.

Course Content

PUBLIC RELATIONS

The Meaning and Development of Public Relations

Definitions of Public Relations. Public Relations' Relationship with other Functions/Professions - Advertising, Marketing, etc. History and Development of Public Relations in the UK and globally. Professionalism and Industry Bodies.

Public Relations Strategic Process

Situation Analysis, Research, Objectives, Publics, Implementation, Budgets and Timetables, Evaluation. Planning and Managing a Public Relations Campaign.

Press Release Writing

Date, Headline, Structure, Wording, Contact Details, Note to Editor. Structuring a Press Release - the Inverted Pyramid Model. The appropriate use of Language for Press Releases. As part of the teaching of this section, students will also cover such issues as, being able to provide reasoning for the Press Release Content, Distribution Lists, Additional Information to be added for a Press Pack, a description of a Photographic Idea and Caption. Writing Styles for different Media and Publics. Analysing a number of Press Releases, and the Media Coverage generated.

Writing for the Web

Creative Writing for the Web, Writing for your Client, Relevant Content - Importance of, Simple versus Complex Messages, Keeping a Natural Flow to your Content, Optimising Content, Keyword Management, When to use Key Words, Ratio of Prose to Keywords, Importance of Homepage Content, Images and Art Text, Importance of Spell Checking, Using a Copywriter.

ONLINE PUBLIC RELATIONS

The Social Media Landscape

Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

Social Media and PR strategy

Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.

Promoting your Website

RSS Feeds, Public Relations Writing, Articles and Press Releases, Web Public Relations Campaign Management, Articles and Print Media, Press Release Writing, Successful Article Writing, Effective Press Releases, Media Outlets, Outsourcing, Dealing with Distribution Companies, Frequency of Press Releases and RSS Feeds.

The Google Factor

Google Adwords features; Adwords Policies; Google Adwords Distribution; Google Adwords Pricing and Ranking; Position Performance; Google Account Creation and Navigation; Google Keyword Matching; Google Location Targeting; Google Text Ad Creation; Google Reports, Analytics and Conversion Tracking

Social Network Marketing

Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.

Presentation Skills:

Preparation, Content, Structure, Delivery, Visual Aids, Management of Locations and Audiences.

PUBLIC RELATIONS PTICH PROJECT

The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce a Public Relations Pitch Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops Public Relations Pitching skills.

METHODS OF LEARNING

Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.

SUBJECT EXPERTS

The Fitzwilliam Institute Group has a panel of Subject Experts with experience in the Industry.

WHO SHOULD APPLY

Our Certificate courses are aimed at entry level professionals and school leavers.

QUALIFICATIONS

Successful students qualify for the Certificate in Online Public Relations. The Certificate is awarded at Distinction, Credit or Pass Level.

Start Date

01 June 2012

Course Application

Application for this course is available immediately online through our Course Payments Page.

Course Duration

6 weeks to 6 months depending on individual progress.

Fees

€495.00

All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts

Brochure

Request a Brochure for this Course.

Disclaimer

Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission in this website.

Fitzwilliam Institute as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group.

Fitzwilliam Institute Group, Temple Court, Temple Road, Blackrock, Co. Dublin. Tel: (01) 283 45 79 Fax: (01) 283 45 75

Existing students can login here.