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South AfricaWhy developers are turning to API services
Posted in News on 26 April 2013Enterprises and individual developers alike are heavily leveraging API-based access to data and services, especially for mobile and cloud apps. And they're getting an increasing palette of technologies to choose from for managing all those API processes. "A lot of our customers are exposing their services through APIs," says Apigee spokesman Bala Kasiviswanathan.
For example, the NCR consumer transaction company processes 300 million transactions a day and ran into a challenge where customers were looking to connect different services from different lines of businesses, said Eli Rosner, vice president of global software engineering. "Integration and orchestration became a very strategic need." Part of the answer was to bring API management capabilities into its MuleSoft enterprise service bus to orchestrate transaction-routing workflows in modern mobile and cloud applications, not just in its traditional back-office systems.
- Companies such as Apigee, CA's just-acquired Layer 7 Technologies, MuleSoft, Temboo, and WSO2 are tackling the API management need. Some secure API access, some provide an API exchange, and some provide cloud-based conduits to APIs:
- Apigee's API exchange platform is geared to the telecom industry, but the company plans to expand it to include health care and financial services.
- Layer 7's API management suite offers back-end data and application integration, mobile capabilities, cloud orchestration, and developer management.
- MuleSoft's AnyPoint platform connects applications, APIs, and data sources across on-premise and cloud systems.
- Temboo offers a library of common-access APIs, with links to systems such as Facebook.
- WSO2's API Manager enables publishing of APIs, managing a developer community, and routing API traffic.
Forrester says it has fielded an increasing number of inquiries about whether and how companies should expose Web APIs directly to third-party development organizations to create and unlock the value of business data: "Sometimes, an API provider's data gains value only when combined with data from other sources; for example, mashing up maps with transit data, payment data with retail [point-of-sale] systems, or sports scores with Open Graph information."
In some ways, API management is a follow-up to service-oriented architecture (SOA), an approach to modular, orchestrated software delivery that was the "it" enterprise technology in the mid-2000s but later fell out of favor as too academic and abstract for businesses paying the software architecture bills. Nonetheless, SOA's principles remain as valid as ever and have continued to be used -- especially in cloud offerings -- even as few vendors and developers dare speak the term.
Today, "API management is what SOA should have been eight to 10 years ago," says Chris Haddad, vice president of technology evangelism at WSO2. API management overcomes the limitations of SOA in areas such as security and quality of service, Haddad says.
Rival API management vendor Layer 7 also views API management as the SOA successor, with SOA now geared to behind-the-firewall operations and API management to exposing data over the Internet to mobile applications and cloud services, says Layer 7 co-founder Dimitri Sirota. In a recent report, Forrester Research agrees that SOA strategies mostly target internal users while open Web APIs target mostly external partners. API management requires developer portals, key management, and metering and billing facilities that SOA management never provided, Forrester says.
Because of the proliferation of API-enabled data access from corporate applications via mobile devices, lighter-weight REST-based APIs are gaining prominence over more-complex SOAP APIs, says Forrester. API management vendors such as WSO2 and Layer 7 have thus added REST support in their tools.
The World Comes To Regent Street
Posted in News on 26 April 2013A traffic-free Regent Street, London W1 will host cities from around the globe to celebrate ‘InsureandGo The World On Regent Street' next month.
Taking place on Sunday May 12, the event will see the street transformed to showcase the best of each country’s culture, music and dance, art, food and fashion as well as its selection of international brands.
Free to attend, activities from the participating destinations will include wine sampling, cooking demonstrations and tango lessons from Argentina; folkloric performances, cuisine, fashion display and professional henna drawings from Egypt; Wallace and Gromit adventures featuring a hot air balloon brought by Great Britain; a professional steel pan band and dancing carnival from Trinidad and Tobago and a coffee shop experience and food sampling with a live music band and dance floor from Turkey.
Survey shows 49% increase in the use of event apps
Posted in News on 26 April 2013A new survey shows there has been a 49% increase in the use of conference and event apps in the UK over the last 3 years with 79% of respondents having used an event app within the last 12 months compared with 53% of respondents who used event apps 3 or more years ago. However 60% of respondents are inexperienced using mobile event apps and wanted to have more information.
Conference, exhibition and event app provider Propeller Mobile recently commissioned a survey by MA students in Conference and Event Management at the University of Westminster to explore the current level of usage of mobile event apps in the UK events industry, identify the key challenges which restrict the use of this technology by event organisers, what their perceptions of the capabilities of conference and event apps are and explore what event organisers need in order to feel confident in using this technology to support their event.
Two thirds of the respondents agree that, not only can an event app enhance the attendee event experience but can also meet the event organisers’ objective hence making it a necessary technology.
More than half of the respondents have also indicated their intent to use an event app within the next 12 months.
The target audience consisted of UK based event organisers belonging to the following organisations: Eventia, Association of Event Organisers (AEO), Association of Festival Organisers (AFO), International Special Events Society (ISES), Association of British Professional Conference Organisers (ABPCO), as well as other independent event organisers.
More than 50% of them think an event app gives more benefits to the delegates. UK event organisers do not yet appear fully convinced of the positive return of investment of event apps. In contrast, 80% of US organisations have been and will provide a mobile event app within the next two years. (Omnipress 2012)
59% of respondents still want to know more about conference, exhibition and event apps. In particular they would like to know more about information regarding such things as costs and benefits of an event app, the risks associated with using event apps, level of increase of attendee engagement, length of time to build and flexibility of the app (i.e. could it be reāused at several different events). Respondents also wanted to know how delegates perceived the experience of using an event app, the number of organisations within their sector currently using apps and whether event apps could be used as a source of income.
80% of event organisers are comfortable using mobile applications. There was an even spread among the age bands of users, which suggests that age has very little influence on the use of mobile apps. This comfort level is reflected in the high usage of mobile apps in the respondents’ daily lives. 94% indicated the use of apps for such purposes as networking, banking, transportation, and communication.
17 types of content people love to share
Posted in News on 26 April 2013In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.
Here are some ideas for creating shareable content:
1. Lists
I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won't waste their time. Lists are also easy to read and view. This type of content works well.
2. Negative stories
It's sad but true: Most people prefer to hear bad news, or things they shouldn't do. Take the negative angle of a story, and you'll be surprised by the traffic.
3. Infographics
The last two years have seen the rise of infographics—complex data and information presented as a combination of text and images. Infographics have a propensity to get shared on Pinterest and Twitter.
4. Curated content
Take a topic and find some of the best articles on it when you do a Google search. Package it up and serve it to your readers. By putting all that information in one place, you'll save them time and effort.
5. How-to articles
The appetite people have for simple, step-by-step instructions never ceases to surprise me. Provide a how-to framework that's easy to read, understand and implement.
6. News
People want to know what's happening, whether it's in their industry, city or the world. Help them find it quickly and easily.
Create, publish and promote this content fast. It has a nasty habit of becoming outdated and irrelevant very quickly.
Get it right, and the news will stream over the Web in a torrent of tweets. The Huffington Post and Mashable are successful because of this.
7. Research
Provide research-backed facts in a well-structured article. Many people want proof before they take the first step.
8. Case studies
Research is great, but real-world case studies are proof something works. Provide a list of case studies, and your online advocates will lap it up and share it.
9. Evergreen content
The Web demands fresh news and content every minute of the day. In this frenzy of information, people often forget to tap into the power of evergreen content—content that will be just as relevant in two years as it is today. It is content you can continue to promote and share with your readers for a long time. Create content that offers a framework or covers principles, and you will give it longevity and endurance.
10. Images
Create content that uses screenshots or images to convey an idea, concept or story. Images provide an emotional impact, and see more shares on Facebook than any other content type. Images can take your content from average to awesome.
A tool that helps me do this is Snagit. It is now an indispensable part of my content creation and optimization toolkit.
11. Video
When creating content, you can share your story and ideas in many ways. Online video now streams easily on the Internet, and you need to include it in your content marketing mix. Direct-to-camera video, a video that captures your screen (such as with the Camtasia software) or videos sourced from YouTube can enhance your story.
12. SlideShare presentations
SlideShare is like YouTube for PowerPoint presentations, and is often underestimated as a way to make your content accessible and attractive. SlideShare is a visual platform that displays ideas and concepts quickly and easily. You can put your articles, research papers and blog posts into a PowerPoint and upload it to SlideShare.
I've used SlideShare more extensively in the last year, and views of my SlideShare account now average 25,000 to 35,000 views a month. Total views are now more than 400,000.
You should seriously consider this format for your content.
13. Top 10 lists
People love to know who or what is on top in any category or sector. Create content about this and watch your traffic spike.
14. Tool or application reviews
Everyone is looking for tools and apps that make life easier. Make it easy for your readers to find and download the software.
15. Stories that solve problems
Provide step-by-step instructions about the major issues that plague your industry. This content offers enormous value to your readers, and content creation is always about adding value.
16. Statistics and facts
Content that outlines the latest statistics and facts is always an option that produces clicks and shares. People are intrigued by the bigger and better, and articles about this are always a hit.
17. Quotes
Put a quote on Twitter or Facebook and watch the likes leap. There's nothing like an inspiring quote to put a gleam in someone's eye.
8 ways to get the most from your PR firm
Posted in News on 26 April 2013Recently, I discovered a great Quora post: “As a startup, how do you get the most out of the first PR agency that you hire?”
Coming from the agency side, it’s a question I wish I got more often. Here’s what startups need to know when working with PR firms:
1. Give them access. Your PR firm should be asking you for access to your company’s thought leaders. Provide it. Early on, the firm you’re working with should be talking to the movers and shakers at your company—product managers, marketers, customer service representatives, you name it. Without a complete view of your company from the inside out, your PR firm will miss opportunities to insert you into the stories that matter.
2. Don’t silo PR and marketing. The efforts of these two departments will overlap. In the case of a bootstrapped startup, the efforts of these two people will overlap. Give your PR firm visibility into your marketing efforts. If you’re running weekly email campaigns and planning an event blitz, your PR firm needs to be in the loop.
3. Think of your firm as a business partner. And treat it as such. See Nos. 1 and 2.
4. Push your firm for creativity. Then let it push back. If you’re a startup, your PR firm should be bringing you big ideas. It’s OK to say no.
5. Ask for assistance in program strategy. A tactics-first approach only gets you so far. If you’re a startup, it likely doesn’t get you far enough.
6. Defer to their expertise. As a startup, every hire you make is critical. You also need to be confident enough in the hires you make that once they’re up to speed, they can run with what you give them. Without that trust, you can’t scale your business. In this sense, third parties are akin to employees.
7. Check in regularly. Your firm wants to hear from you. No, really, it does.
8. Use your firm as a focus group. By the nature of the profession, PR professionals are plugged in to trends in your industry, and they know what resonates with consumers, businesses, and media. Presumably, they’ve seen many startups succeed and many others fail. If you aren’t actively tapping into that knowledge base, you aren’t getting enough value from your firm.
Facebook Home Passes 500,000 Downloads on Google Play
Posted in News on 26 April 2013Facebook Home for Android has surpassed the 500,000-download mark after about a week on Google Play. The number of installs listed on Google Play was between 100,000 and 500,000 on April 19 and switched to between 500,000 and 1 million over the weekend. It has been available for download since April 12. The numbers are decent but certainly not astounding, considering Facebook has about one billion users.
The numbers may indicate that while rabid Facebook members will make use of the app, the majority of the social network’s users do not want to constantly be inundated with Facebook posts. Another factor, of course, is Facebook Home is only compatible with certain devices, including the Samsung Galaxy S III, Samsung Galaxy Note II, HTC One X and HTC One X+.
Facebook Home for Android is not receiving rave reviews either. Home’s average rating sits at 2.2 stars out of five — not exactly a glowing endorsement.
Of the 11,356 reviews on the site as of 9 a.m. today more than half rated the app with one star. Here is the breakdown:
• Five star — 1,862;
• Four star — 908;
• Three star — 1,153;
• Two star — 1,556;
• One star — 5,877.
“So I downloaded the app, and within 10 minutes of downloading, I uninstalled,” writes reviewer Amanda Hiett who downloaded the app to her Samsung Galaxy S3. “Was not impressed by this app at all. Might be nice for some people, but not me.”
Reviewer Matt Higgins, who also downloaded it for his Samsung Galaxy S3, said: “It was cool at first but needs some tweeking to be more user friendly. It takes a lot of different moves and clicks just to get to your main home screen. I installed it last night and uninstalled it this morning.” Hiett gave it two stars and Higgins gave the app just one star.
According to reviewer Alex Blackie, however, the app is “pretty slick” and deserving of a five-star rating. “I was hesitant due to a lot of one-star reviews but if you pay any attention to what you’re getting then it’s not an issue,” he wrote. “Sure you can’t use widgets but I never do anyway and the people that complain about that probably rarely use ’em themselves, akin to DVD players in computers. If you’re someone that appreciates minimalism then you’ll like how clean and intuitive this launcher is. You can still use your phone as you always have, it’s just different.”
Caleb Longoria also gave it five stars.
“Its just exactly what I want,” he wrote. “A simple, smooth, bubbly kind of home launcher. Don’t need widgets.. but I would love to see folders in the future, and maybe custom short cuts on the lock screen. But it does what it says it does, waited for this as soon as I heard about it, and I am definitely one satisfied customer!”
The social network unveiled Facebook Home — which it said turns Android users’ mobile devices into “a great, living, social phone” — April 4 with a special media event. “Home is a completely new experience for your phone,” Facebook CEO Mark Zuckerberg said. “With Home available right out of the box, you’re getting the best quality experience for connecting with your friends.”
Facebook Home is comprised of four apps that become the heart of users’ phones. The collection of apps includes:
Cover Feed
Cover feed — a constant, real time stream of photos and updates from a user’s newsfeed — replaces the lock screen and home screen on the user’s Smartphone. Users can swipe through to see more photos and updates, double tap to ‘like’ a post and comment right from cover feed.
“It’s a window into what’s happening with your friends — friends finishing a bike race, your family sharing a meal or an article about your favorite sports team,” Facebook said in a news release. “These are the beautiful, immersive experiences that you get through Home.”
Chat Heads
Chat Heads is a mobile messenger that enables users to take part in conversations while doing other things, such as watching videos or surfing the Internet. “When friends send you messages, a chat head appears with your friend’s face, so you see exactly who you’re chatting with,” Facebook said. “You can move chat heads around and respond to messages. And since SMS is integrated into Facebook Messenger for Android, chat heads include Facebook messages as well as texts.”
Notifications
Notifications from apps and friends appear on the user’s home screen making it easier to see missed calls or new messages.
“Cover feed is great for seeing everything going on in the world,” the press release said. “But when something happens that’s more important and directed at you, like a friend posting on your timeline, you’ll receive notifications with their profile pictures.” Notifications can be opened with a single tap them or hidden with a swipe.
App Launcher
Users can choose what appears on their app launchers simply by pressing and holding an app to do a drag and drop. “It’s as easy to get to your apps in Home as it is on any other phone. Swipe up to see your favorite apps in the launcher,” Facebook said. “There’s also a screen containing all of your apps, and you can drag your favorite apps to the launcher.”
Google Now Coming to Homepage, Leak Indicates
Posted in News on 26 April 2013Google Now may soon be added to Google’s homepage, according to the Google Operating System blog. A page of coding being tested by Google seems to indicate the personal assistant for Google’s Android operating system will be added to Google’s home page, making it accessible to all users, no matter what their device.
“Get started with Google Now. Just the right information at just the right time,” the code reads. “Google Now uses your Home location to show relevant information like weather, traffic conditions, and nearby places.”
Now will also allow users to edit their home location, work location and the current location as well as track their favorite stocks, according to the report. Google Now, along with answering user-initiated queries, predicts what the user will want, based on their search habits. If this feature is integrated with its homepage, it should, in theory, consistently provide users with content they will find relevant and interesting.
It has already been widely reported that Google Now is likely being customized for Chrome desktop browser integration as well as for inclusion in Google’s iOS search app.
Twitter, Reddit and social media journalism in Boston
Posted in News on 25 April 2013We have seen social media play a number of parts, some of which I wrote about here last week, but Twitter and Reddit have been the talking points as the media and social media champions have gone back and forth debating the impact they had in the reporting of the attacks and the subsequent manhunt.
Twitter was where the news broke first, sparking the question once again as to whether it is a news network. As for Reddit, the question was, as Charlie Beckett noted in his piece (well worth a read), that this "might well be the moment when open forums such as Reddit" claim a journalistic role".
The Twitter News Network
In this CNN clip, one of the pundits make the point that there are now six news networks in "CBS NBC, ABC CNN, Fox and Twitter".
Is Twitter a news network? Why are we still even asking this question? In every major news story since the coming down of the US Airways flight in the Hudson in 2009, the "Twitter News Network" question is debated. Each time this happens, the tempo of discussion rises as if in direct correlation to the rising number of social media users and the impact that it has on our world.
Twitter likes to describe itself as "the shortest distance between you and what interests you most". It is all there, but there is rather a lot of news. More than that, it is a place where those big moments are first captured. Barack Obama's "Four more years" tweet perfectly underscores that.
Jeff Jarvis coined the phrase "Twitter News Network" several years ago to sum up what Twitter has become and for me, that phrase works very well as a way of describing a news distribution platform where news breaks first from Abbottabad and Osama bin Laden, through the US presidential election, to the London helicopter crash and now the events in Boston.
More than anything else, before or like it, Twitter has been largely defined by what its users have made it (use of hashtags and bit.ly urls) and the development of the platform has followed that curve by responding in part to what users are doing with it. For example, news media were on Twitter from early on, and so eventually Twitter cards were developed so we could see more of the news and video content within Tweets.
The question for me is long settled: TNN (Twitter News Network) is here and it is the most significant digital news platform out there. There are other things that people are keen to say about this issue (it isn't Reuters or the Press Association), but it is where news breaks first and it is the digital wire service for most of us.
There are, of course, others social media networks available and much happened on Instagram and Facebook during those five days in Boston, but most notably, the Boston story centred on just one other and that was, of course, Reddit. Its name has been writ large on the media landscape and debated fervently.
I've never been a huge fan of Reddit. There's the layout and the look for a start, but mostly, it is the feeling that really it was a huge forum with an overly large interest in cats (ditto for Buzzfeed). That can't be good.
Reddit was involved quite early on in the story in Boston and it has been a whirlwind of a journey. There has been some good, but mostly not a great day out or an ad for Reddit.
This led Reddit yesterday to make a full blown apology for what some have called digital "vigilantism" in the way users of the site named potential bombers and got it wrong.
Others, as Peter Sigrist points out in a very good post on the Wall, have accused the Reddit community of failing in their attempt to determine the facts through crowdsourcing, But as he asks, how have they done this? I agree entirely. Although I don't agree with Peter's conclusions at all.
Yes, it was (as Reddit said in its statement) all started with "noble intentions", and a well-trodden path it is, but it descended into online witch hunts and dangerous speculation ("Is missing student Sunil Tripathi Marathon Bomber #2?"), which spiralled out of control very quickly in the heat and the hunt for information following the blasts.
I don’t know why a forum of lol cat fans was engaged in identifying terrorists, unless I missed the memo where the FBI outsourced investigative duties to some guys sitting in their bedroom in their underwear.
I jest, Reddit does good work and worked well as a way of keeping people informed and as a clearing house of information, but it remains a decentralised and self-organising notice board.
While in some exceptional cases journalists have tracked down killers this is not the work of journalists and nor should it be and ergo it certainly should not be the work of forum fans on Reddit.
Some commentators, including Paid Content, point to the work done on Syria and the verification function carried out in identifying weapons. This is highlighted as an example of how Reddit is becoming a journalistic endeavour, after one unemployed British man watched hundreds of hours of YouTube.
Again, while at times sifting great quantities of data is something journalists have engaged in (Wikileaks and long investigative pieces etc), this is not generally the work of journalists (and again) nor should it be. This is the work of the intelligence services and other government agencies. In Syria I think this point is more about underreporting in general than anything else.
For me, when it comes down to Reddit, news journalism and Boston, it is simple. How can anyone be surprised that a site like Reddit made a mistake? People at this point say "look at CNN" and other professional news organisations that also made mistakes in the confusion after the Boston terrorist attack.
That is also not a surprise. As others have said, in the wake of breaking news, rumour and counter rumour are rife. Mistakes aren't something that as journalists anyone wants to see, but they happen. CNN made them as it rushed to be first. Many others have been there and many others will follow.
If professional journalists are going to make these errors, it is a given that forum users who are not hooked into an array of official sources will certainly do the same. The fact that both Reddit and CNN made mistakes does not excuse Reddit nor does it mean it is suddenly a journalistic site.
That anyone is taking what comes out of these forums seriously is the issue. From Lolz cats to bombers in a single click. One Reddit user put it this way:
"We're not a news organization, we're a cute cat and meme organization that happened to be a good vehicle for incoming raw news data. We never claimed to be press, so we shouldn't be held to those standards."
Well put and what more do you need to know? Reddit will remain used and loved by many. That clearing house role it plays is something that people find useful, but it isn't journalism and it isn't a social media news site. Just lots of lolls.
What Does Google Really Want from Content Marketers
Posted in News on 23 April 2013These days, just about everyone is going on and on about how important content marketing is, but what exactly does that mean? How can you please your human readers and the search engine spiders all at the same time?
Part of it involves some good ol’ fashioned common sense — like publishing content that offers more facts than fluff and staying away from keyword stuffing. Beyond that, here’s what Google really wants from content marketers:
1. Guest posting done the right way
According to a video posted in October 2012, Matt Cutts (the head of Google’s Web spam team) says that submitting guest posts to different websites is a great idea. However, it’s only worthwhile if you’re “someone who writes really well and has something to say.” That means you’ve got to bring your A-game every time and look at guest posting as a way to connect with readers — not just a way to gain links.
And, of course, if you’re thinking about spinning your guest posts or publishing posts on any ol’ site, don’t bother. Those tactics haven’t worked in a long time. Instead, look for authority sites in your niche that are going to surround your posts with other high-quality content. In fact, Cutts says if you’re a good writer, the good blogs should be happy to have you.
2. Web content that people are inspired to share
Really want to know how Google judges content? Here’s a hint — it has at least a little bit to do with social networking. After all, if Google didn’t think that social networking was a big deal, it never would have bothered to create Google+. Luckily, by publishing great content on your own site (or on someone else’s site like we talked about above), you’ll have plenty of people “liking” it, tweeting it, pinning it, and +1ing it.
However, this means that you’ve got to actually build relationships with your readers. If you write content that treats people like nothing more than a money tree, don’t expect them to share it.
3. Websites that are a treasure trove of knowledge
These days, Google’s definition of “Web spam” is sites with low-quality content or those that are simply too thin on content altogether. Remember, it’s up to Google to provide results that offer legitimate answers and solutions for its searchers. So, if your Web content doesn’t do that, don’t expect to find yourself at the top of the search results.
4. A continuing focus on “the animals”
If you think that algorithm changes like Panda and Penguin are sooo 2012, you’re going to be awfully unhappy in 2013 and beyond.
Panda is still rolling along, getting tweaked and updated every couple of months. As for Penguin, a major update is coming sometime this year. In fact, Cutts said during his panel discussion at SMX West that it will be one of the most talked-about algorithm changes of the year.
Its goal? Cutts has talked about making advancements in Penguin that could enable it to penalize sites that have 50 percent spam. Considering that the older versions of Penguin have only been able to penalize sites that have 80 percent spam, this would be a huge step – and one that would leave lots of site owners scrambling. If you don’t want to be one of them, it’s time to give some serious thought to your content marketing efforts.
Google Now Coming to Homepage
Posted in News on 23 April 2013Google Now may soon be added to Google’s homepage, according to the Google Operating System blog.
A page of coding being tested by Google seems to indicate the personal assistant for Google’s Android operating system will be added to Google’s home page, making it accessible to all users, no matter what their device.
“Get started with Google Now. Just the right information at just the right time,” the code reads.
“Google Now uses your Home location to show relevant information like weather, traffic conditions, and nearby places.”
Now will also allow users to edit their home location, work location and the current location as well as track their favorite stocks, according to the report.
Google Now, along with answering user-initiated queries, predicts what the user will want, based on their search habits. If this feature is integrated with its homepage, it should, in theory, consistently provide users with content they will find relevant and interesting.
It has already been widely reported that Google Now is likely being customized for Chrome desktop browser integration as well as for inclusion in Google’s iOS search app.