a|wear winners of MII’s Best PR Campaign 2006 Award

The results of the Marketing Institute’s All Ireland Marketing Awards were announced last week in the Burlington Hotel. Beating out stiff competition from Bank of Ireland Life, Bank of Scotland and ESB, a|wear was declared winner of the Best PR Campaign 2006 for the launch of the Peter O’Brien for a|wear collection. Head of AFA O’Meara and judging panel member, Stuart Forgarty, said: "As judges we looked for clarity in PR goals, tight definition of target audiences, coherent themes, creativity in execution, and meaningful measurement. a|wear excelled. They were far and away the winners."

Google Profits Surge By 69% in Q1

Online search giant Google has reported net profitsof $1bn for the first quarter of 2007 according to figures published today. This is a 69% increase on the same quarter in 2006.
The company’s increased share of web search more than offset increased costs. Ad revenue generated from Google-owned sites reached $2.28bn with a 76% increase year-on-year.

Google extended its dominance into the display advertising market last week, when it bought DoubleClick for $3.1bn.

The company’s partner sites generated revenues through Google’s AdSense program of $1.35bn, representing a 45% year-on-year increase.

Eric Schmidt, CEO of Google, said: "We continued to expand our worldwide footprint, adding important new partners and growing our platform to increase our ability to deliver targeted and measurable ads."

Google’s results come after Yahoo, owner of the most visited US website and number two in internet search, this week reported an 11% fall in first quarter profits to $142m.

Dublin unveils range of summer events

A string of concerts, festivals and special events will entice thousands to spend the summer in Dublin, it was predicted today.

Summer in Dublin 2007 was unveiled today to promote a wide range of events combining family entertainment with literary festivals and outdoor concerts.

Boasting the Bloomsday celebrations, the Liffey Swim, Writers’ and Maritime Festivals, the capital is also promoting itself as a shopping venue.

"The family fun festivals, galleries, parks, buskers, unique atmosphere and fashion choice available in Dublin City Centre create the perfect shopping and leisure destination," Tom Coffey, CEO of Dublin City Business Association (DCBA) said.

Events include city-wide family fun days, music concerts in the city’s parks and gardens, together with art exhibitions in the galleries and museums. Many of the events are free.

Jointly organised by DCBA and Dublin City Council, this year’s festival has an extensive programme of family leisure and cultural events developed by a broad range of organisations.

"We encourage people to come and experience Summer in Dublin , there is something for all the family" communications manager with Dublin City Council Michael Sands said.

"The city has changed remarkably in the last number of years," added Mr Coffey. "The quality

of the display and buildings has improved enormously. It [Dublin] has developed into a truly European cosmopolitan cafe-society style capital."

More information on Dublin’s various summer activities can be obtained at www.dublincity.ie

Airlines Losing Public Relations Battle

International airline executives agree they are losing the public relations battle over their industry’s role in global warming, but they are still grappling with how to win back public and political support.

Executives in Vancouver this week for the International Air Transport Association’s (IATA) annual meeting, have warmed to carbon emissions trading, but only because it is viewed as less punitive than alternatives such as carbon taxes.

"We’ve lost the PR battle and we’re not going to win the emissions battle by chattering with more PR about the past. They (the public) want to see action," Leo Van Wijk, chief executive of KLM Royal Dutch Airlines, told his colleagues on Tuesday.

Van Wijk said the aviation industry is paying the price of ignoring warnings that environmental issues — especially in Europe — were becoming a political concern on a par with public and government worries over safety and security.

The airlines complain they have been unfairly cast as a bad guy in the debate over global warming, and accused environmental groups and regulators of ignoring the gains they have made in aircraft fuel efficiency and emission reduction.

IATA, which represents airlines with 94 percent of the world’s scheduled flights, says aviation produces only about 2 percent of the world’s carbon dioxide emissions and that will grow to only 3 percent by 2050, even with expected strong growth in passenger and freight traffic.

Chief executives of several airlines say regulators are targeting an industry still recovering from years of financial losses, while ignoring other polluters and the government’s own role in promoting airline inefficiencies.

"We are clearly viewed as an easy target," Robert Milton, chairman of Air Canada, said on Monday in a panel discussion in which debate over environmental concerns almost overshadowed talk of the other issues facing the industry.

Milton and other airline leaders dismissed suggestions that people would stop flying because of environmental concerns, but said the usually fractious industry must act quickly and in a coordinated fashion to improve its image.

"We do have a good story. And we can show that at the end of day, when you account for all the facts and figures, you can fly rather than take the train because ecology-wise it is much more sound," said Lufthansa CEO Wolfgang Mayrhuber.

Executives of some non-European airlines complained that with the issue of airline pollution being most hotly debated in Europe, there is a danger that region would dictate how all airlines deal with emissions reduction.

"I do not support a one size fits all plan," said Malaysia Airlines CEO Idris Jala. Another executive worried regulators may demand emission cuts from facilities in Africa that the infrastructure cannot obtain.

IATA said it is developing an industry plan for trading emission credits, and that any trading system has to be global to reflect the global nature of the industry and avoid it being used to distort trade.

"I think we have passed the stage of being in denial," said Singapore Airlines chief executive Chew Choon Seng said.

Motorola presents Dublin Fashion Week

Dates for the much popular Dublin Fashion Week have now been confirmed as August 27^th, 28^th and 29^th. One of the issues that we would most like to promote among your student body is The Talks, a series of short lectures from key figures in the Irish and International Fashion industries. Last season we had the designer and marketing guru behind Motorola’s new Razr handset, Ignacio Germade, as well as Eddie Shanahan, a business consultant specializing in fashion and retail, among other key topics that would be of great interest to your students. Former speakers that have seen capacity at the events reach standing room only also include Godfrey Deeny, European Editor of Fashion Wire Daily, top designer Helen Mc Alinden and buying director of Brown Thomas, Stephen Sealey.

This forthcoming season will be no exception, and while names have yet to be confirmed, the people that we are talking to, are of huge influence in the style and design departments from some of the biggest names in global fashion. These are perfect for your students to learn more about the business of Irish fashion and also to develop their opinions on their own work and how they may be able to fit into any particular niche.

There will be two Talks taking place on each of the three days of Dublin Fashion Week (details tbc).

Students that are studying fashion, textile, business and/or production would also be very interested in the fact that this season sees us expanding on the introduction of fashion shows to the Dublin Fashion Week itinerary. There are a number of other exciting initiatives that are still in the planning stages but they are sure to attract a huge amount of interest to Dublin Fashion Week and help it on its way to becoming a key player on the International fashion week stage.

We believe that the students of today need all the support, guidance and help that we can endeavour to provide.

Further updates and developments can be found on our site: www.dublinfashionweek.com

Events Administrator

The Merrion, a member of the prestigious Leading Hotels of the World, is located opposite Government Buildings in the heart of the city centre. Created from 4 Georgian Townhouses, the 145 bedroom and suites are arranged around two 18th Century style gardens.

We now have an excellent opportunity for an Events Administrator to join our professional, service driven team.
This is an ideal position for a candidate looking to start their career in Event Sales Management, as extensive training and development is offered by The Merrion.

Requirements:

- Professional events/sales and marketing/hospitality related qualification or degree preferably with some work experience within an international 5 star hotel.

- Demonstrates an effective communication style, particularly whilst conversing by telephone. – Fluent command of the English language.

- Guest focused, with a helpful, positive and ’can-do’ attitude.

- Self-motivated and work with a sense of urgency, whilst demonstrating excellent attention to detail.

- Be an excellent team player whilst also showing the drive and enthusiasm to work on their own initiative.

- Highly proficient in Microsoft Word/Excel/MS Outlook.

- Strong organisational and administrative skills with the ability to focus on tasks and produce results.

- Strong understanding of the importance of timely and accurate reporting.

- Excellent organizational and follow-up skills required.

The benefits package offered at The Merrion includes:

- Meals on duty

- Private Pension Plan

- Private Health Insurance

- Employee Discounts

- Uniforms provided and laundered by the hotel

- This is a full-time, permanent position.

If you meet the above criteria and are ready to embark on a five star career, please apply on-line with cover letter detailing relevant qualifications and experience.

Apply to:Human Resources Department

The Merrion Hotel, Upper Merrion Street, Dublin 2.

Fax: 00 353 1 6030677

E-mail: recruitment@merrionhotel.com

Website http://www.merrionhotel.com

Public Relations Account Coordinator fluent in Italian

Hopscotch Europe In One is an International Public Relations company based in Dublin’s city centre. We currently require an Italian native speaker.

You would help us with our product and corporate public relations for all sorts of clients, including Thomson, a world leader in digital video technology and 21Net, a European Broadband to Trains operator. The contract is 8 hours a week and on a fixed basis.

We are a young, creative and multinational crowd, coming from all parts of Europe. If you are planning a career in global public relations this is the right job for you.

The work inlcudes:

- Maintaining media distribution lists for Italian media

- Pro-active media contact management

- Distribution of press releases to journalists

- Managing product reviews programme

- Providing journalists with product technical lists and charts

- Integrate results into a monthly report and coverage document

Benefits: 500 Euro a month

Location: Dublin City Centre, Kildare Street

Start date: June 2007

Application procedure: Email – CV and introductory email

Type of vacancy: Fixed Term Contract

Sector: Advertising, Marketing, PR, Media and Publishing

Degree subject: Any

Please send your CV & brief introductory email to:

Contact: Elke Spiess (Account Director)

Address: PR-Agency 22, Kildare Street, Dublin 2

Tel.: +353 (0) 1 639 88 81; GSM: +353 (0) 86 265 6748; E-mail: espiess@hopscotch-europe.eu

Sales and Marketing Opportunities

Sinnott Hotels are seeking to recruit additional Sales and Marketing personnel for their team at both Executive and Administrative levels, on a full-time and part-time basis. As a progressive company we are committed to training and we recognise the value and importance of investing in our staff through the provision of quality training which we believe will in turn enhance the career objectives of personnel and the professionalism of the services we provide to our customers. We have a proven track record in nurturing employee potential with our objective being to create and maintain a culture of learning and development at all levels throughout the organisation.

Located on Drury Street within a few minutes walk of Dublin’s famed Grafton Street, Temple Bar and Trinity College, Brooks’ is a four star designer/boutique hotel catering for guests who value difference and for whom ambience, décor and quality of service are important. Designed to the highest standard this contemporary hotel enjoys superb facilities throughout and offers guests a haven of peace within a bustling capital city.
Applications to, or for further details:

Michael Mullally, HR Manager, Sinnott Hotels, Furbo, Galway, Republic of Ireland.

Tel: 00 353 91 592108

E-mail: humanresources@sinnotthotels.com

Website: www.sinnotthotels.com

Event Organiser

Spanglish is a new company that brings Spanish and English speakers together and helps them to communicate with each other. Centred around an easy to use website is an online forum where people at all levels of Spanish and English can interact and learn.

We want to organise a range of offline courses and exciting events for adults in Dublin to start with, and following on with other cities in Ireland.

As our members are people learning Spanish and Spanish speakers living in Ireland, the events must appeal to these groups. The age range of our members is diverse. The aim of the event is to create an environment where they learn new vocabulary, and have a chance to practice their chosen language in a relaxed setting. The event should be about 50/50 in English and Spanish. For example, table quiz with half questions in English and half in Spanish.

As we are a start-up organisation the event must pay for itself through ticket sales. We’re looking for someone with good ideas, good organisation skills and contacts that can plan and implement such events. Thus guarantee that all costs (their time, Spanglish time, insurance, location hire etc) are covered with the ticket sales.

Spanish is a distinct advantage. Or if they don’t speak Spanish they’ll need to demonstrate how the event will incorporate a sufficient level of Spanish.

Contact: Paula Flanagan

Email: paula.flanagan@spanglish.ie

Tel: +353 87 997 08 03

Public Relations Manager

Background: With more than 1,600 staff, KPMG is one of the largest professional services firms in Ireland and the national practice of one of the largest business advisory services firms in the world. We provide a range of audit, tax, and advisory services to a varied and growing client base. Our clients range from well established Irish and foreign multinational organisations to smaller fast growing Irish companies. Our continued growth reflects the importance of people to our success, founded on an outstanding reputation for professional training and development.

The Marketing function comprises c.10 Marketing professionals who provide the firm with communications expertise in the development and execution of a commercially driven marketing strategy. Key deliverables include the development and implementation of a range of marketing programmes on both a firm wide and business unit basis. These include business seminars, media and public relations, business proposals and events and hospitality.
Due to the significant increase in the firm’s market profiling activity, a new position of PR Manager has been created. The PR Manager will have a significant responsibility for ensuring that KPMG’s expertise across a range of professional services is communicated in national and sector specific media. The successful applicant will be expected to provide best-in-class business writing skills and play an important role in helping achieve the firms overall marketing and communications objectives.

Job Summary: We are looking for a talented business writer with strong journalistic skills and contacts to play a key role in communicating the market leading position of KPMG to the Irish business community. The primary focus of the role is the development, delivery and publication of written material highlighting the expertise of KPMG across a wide range of audit, tax and advisory services.

Responsibilities:

· Working closely with the wider marketing team and PR agency in the development and delivery of a market profiling plan highlighting the skills and experience of KPMG partners across a wide range of services

· Working with business unit leaders and individual partners in the delivery of a suite of written material for placement in national, local and specialist press

· The localisation of a range of KPMG international publications for publication and distribution in the Irish market

· Researching, drafting and contributing to a range of written material including media releases and business articles

· Playing a key role in ensuring a high profile for KPMG in other media where appropriate including broadcast and web based media

Qualifications and Experience:

· Minimum of four years experience in a PR or communications role either in-house or consultancy based with specific business writing responsibilities

· Relevant third level qualification (PR, Marketing and Communications)

· A journalistic qualification

· An excellent understanding of Irish media and a range of strong relationships with business journalists

· A demonstrated understanding of Irish and international business and the broader professional services environment

Knowledge/ Skills:

Exceptional written and verbal communications skills

A wide range of media contacts

A proven knowledge of and interest in business

Experience in working closely with third parties including PR agencies, media and event organisers

A thorough understanding of Irish media, North and South

A strong appreciation of the key influencers on Irish commercial and public life

Exceptional project management and time management skills

Knowledge or experience of marketing or brand building an advantage

A personable, creative and committed personality capable of making a significant contribution to the further success of a young and dynamic marketing team.

Contact: Janis Ball

Address: 1 Stokes Place, St. Stephen’s Green, Dublin 2

Tel: 01 410 1000

Web: www.kpmg.ie

1^st – 30^th – Docklands Maritime Festival, Dublin

1st – 30^th – Bloomsday Festival, Dublin

1st – 30^th – Cobh Maritime Song Festival, Co Cork

8^th – 24^th – Dublin Pride Festival

9^th – Beyoncé, The Point Theatre, Dublin

9^th – Robbie Williams Concert, Croke Park

9^th – 17th Golf Links Open week, Connemara Galway

15^th – Street Performance World Championships, Merrion Square Dublin

15^th – 18th Dublin Writers Festival, Dublin

16^th – Bloomsday, George Street

17^th – Father’s Day

17^th – Formula One, US Grand Prix

19^th- 30^th – Cork Midsummer Festival

21^st – Summer Solstice – Longest Day

22^nd – 25^th – Taste of Dublin, The Ivy

24^th – Marquee Cork Festival, Cork

24^th – Salthill Air Show, Galway

25^th – Jul 8^th – Tennis, Wimbledon, London

29^th – Summer Holidays begin for (most) primary schools

29^th – Jul 2^nd – County Wexford Strawberry Festival

29^th – Jul 1^st – Budweiser Irish Derby, The Curragh

30^th – Justin Timberlake, RDS