Oracle Planning Consultant

Posted in Jobs on 02 October 2015

Codec-dss is looking for Oracle Consultants to join our Oracle Consulting Practice.

Established in Ireland in 1985, Codec-dss provides software, consulting, and support services from our head office in Ireland and from offices in the UK, Germany and Poland. We specialise in Data Warehousing, Performance Management (including ABC, budgeting, forecasting and reporting) and Business Intelligence applications, and have developed significant expertise in this area. Our customer base features many of the largest domestic and international organisations operating in Ireland today.

As well as activity-based costing, planning and budgeting, Codec-dss also provides forecasting, financial analysis, reporting, statutory and management consolidations, business intelligence, custom analytical applications, MIS, EIS, and balanced scorecard applications all fully managed from our projects management office.

The Oracle Planning Consultant Role:

An experienced Oracle EPM Consultant is required who is knowledgeable and experienced in the Oracle EPM Stack.

This truly unique opportunity requires a mature, career-oriented individual who is able to join our EPM team and who will commit to delivering on time with high quality. In return, the candidate will be provided with a stable work environment, a true team environment, a structured career path and growth, as well as the satisfaction that comes from keeping his/her skills up-to-date by working with the latest technologies.

Role Requirements / Desired Skills & Experience:

  • BSc Computer Science, Information Systems, Engineering or a related field.
  • Proven leadership experience and capabilities
  • Experience with one or more components of the EPM stack
    • Essbase
    • Hyperion Planning
    • Hyperion Financial Management
    • Hyperion Financial Close Management
  • Experience with Oracle Data Integrator/FDMEE
  • Demonstrate expert knowledge in multiple technical and business areas
  • Design, plan, develop, test, document and maintain Oracle EPM solutions
  • Experience in Design and Build of Oracle EPM Solutions
  • Identifying EPM infrastructure environments specifications.
  • Self-learning and knowledge acquisition on the latest EPM tools, technologies and best practices


  • Coordinate and support Business Analysts in new EPM projects business specifications.
  • Develop Oracle EPM solution proof of concepts (POC’s)
  • Design and build the Business Components of an Oracle EPM Solution
  • Gather, document, and distribute business and technical requirements.
  • Design, Plan and Deploy EPM solutions.
  • Participate in and have a focus on building reusable EPM components and artifacts.
  • Debug, monitor, and troubleshoot EPM solutions.
  • Configure, deploy, and maintain application servers
  • Diagnosing and repairing Client and Performance issues and Modify existing solution to fix bugs.


If you are interested in this job, please send your CV with a quick description of the role you are applying for to Michelle Clarke using the email address:


Agile Project Manager

Posted in Jobs on 02 October 2015
The Strategic Investments Product and Data (SIPD) Planning and Guidence Team is seeking a skilled Principal Systems Analyst.  The SIPD group supports the delivery of Fidelity’s financial planning and guidance tools to Personal Investments customers, Workplace clients and Fidelity’s customer service representatives. SIPD supports applications that help customers plan for their financial goals, analyze their holdings, and provide investment strategies to rebalance their portfolios.
Act as an agile project manager (scrum master); you will be the guardian of the process and artifacts with focus on leading teams through continuous improvement. You keep the teams focused on their iteration goals while staying connected to their releases, product lines and the company’s goals.
This position is based in Ireland.
Primary Responsibilities
  • Highly proficient in project management, functional and systems analysis
  • Organise and facilitate sprint planning, daily stand up meetings, retrospectives and release planning for projects
  • Track and communicate team status using agile techniques.
  • Ability to champion best practices of Scrum  / Agile methodology.
  • Facilitates requirements elicitation sessions with business partners.
  • Negotiates the minimum viable product for delivery
  • Works with internal program/project managers to support (and sometimes lead) complex technology projects or enhancements to systems, requiring integration across business units or platforms
  • Partners with the business and other technology partners to analyse our domain and propose solutions which will maximize business value
  • Works with Program Manager(s) to manage, support, or create project budgets, billing, etc.
  • Demonstrates sense of urgency and responsiveness to complete work and solve problems
  • Plan and conducts effective meetings
  • Collaborate with sponsors and business partners to understand deliverable objectives, use cases and requirements


Education and Work Experience
  • Bachelor's degree or equivalent experience
  • 4-7 years’ experience in systems analysis, project management required
  • Hands-on Scrum  / Agile experience.
  • Scrum Master Certification (CSM) preferred.
  • Experience working in financial services industry desired
Skills and knowledge
  • Strong verbal and written communications.
  • Proven ability to work independently with limited supervision
  • Able to plan out the project sprints and releases
  • Strong analytical and problem solving skills
  • Motivated, self-directed, aptitude for learning
  • Ability to multi-task , manage priorities and meet deadlines
  • Work across global teams, in a constructive and collaborative manner, building strong effective relationships.
Why Fidelity?
  • A company that is committed to innovation and being an industry leader by investing in technology.
  • More than 12,000 technology professionals utilizing an Agile methodology enterprise-wide.
  • Access to top-tier technology platforms, OS, and frameworks.
  • Challenging positions and numerous opportunities for personal and professional growth.
  • Competitive compensation and benefits package that includes bonus, health insurance, pension, life assurance and a variety of work/life programs.
Company Culture
At Fidelity, you can find it all here. We reward ambitious, passionate individuals with a work environment that fosters diversity, teamwork and collaboration as well as encourages innovative ideas and fresh thinking. We recognize the value that employees’ individual differences can contribute to the bright and strong future of our company.
Company Overview
At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want— from the 23 million people investing their life savings, to the 20,000 businesses managing their employee benefits programs, to the10,000 advisors and institutions needing innovative technology solutions to invest their clients’ money. To do this well, as a privately held company, we place a high degree of value in nurturing a work environment that attracts the best talent and reflects our commitment to being an employer of choice. For more information about Fidelity Investments, visit
Fidelity established an Ireland presence in 1996 and we currently employ 800 staff across IT and shared services, with offices in Dublin (City West) and Galway (Parkmore East).
Please apply here.


Digital Marketing - Junior Position

Posted in Jobs on 02 October 2015

VF International Marketing is looking for a graduate who is passionate about marketing, is hard working and willing to learn and become the best in their profession. Candidates should ideally have a business degree and preferably in Digital Marketing or online advertising experience.

Starting at €350 per week - 8 week probation period and Salary review after 6 months.

You would be working for a small organisation and we have a select number of clients and manages over 2 million in google on line adspend for these small number of select clients who are international online companies.

The position is entry level and the ideal candidate would have a background in marketing and a understanding and passion for digital media.
Responsibilities would include:

  • E-commerce Management.
  • Adword analysis.
  • Trend analysis.
  • Content writing.
  • Updating Blogs.
  • Working with colleagues in offices in Italy, Germany, France, US and SA.

An Advantage would be

  • MOZ experience
  • SEMRush experience
  • Google Adwords campaigns
  • Experience of consultative sales and account management in online advertising, direct marketing, or e-commerce industries.
  • Research, analytical, presentation and communication (written and verbal) skills and the ability to create compelling, persuasive pr

Job Type: Full-time

Salary: €17,500.00 /year

Job Location:

  • Louth

Required education:

  • Bachelor's

Please apply here.

This Creepy, Yelp-Like App Lets You Rate People Like Restaurants

Posted in News on 02 October 2015

Ever get the urge to rate your friends and colleagues like restaurants, stars and all? Exposing their strengths, but more likely their flaws, for all to see on the unforgiving and unforgetting Internet...forever?

Sadly, there’s an app for that. It’s called Peeple and it’s scheduled to go live in the Apple App Store in late November -- that is, if the bitter backlash swirling virally around it doesn’t torpedo the catty reputation tool first.

Spun by its makers as “a positivity app for positive people,” Peeple lets users rate their friends, family members, neighbors, employees, bosses, BAEs -- anyone! -- without their consent. To use the controversial free app, you have to be 21 and have a Facebook account, and there’s no cowardly hiding behind anonymity. You must use your real name. You also need to know someone’s cell phone number to add them to Peeple’s database, which is straight creepy in our book.

Rating people -- real, live human beings with real, vulnerable feelings, mind you -- involves assigning them between one and five stars, just as you would your neighborhood car repair shop or taco stand on Yelp. You can also write essentially whatever you want about your victims, er, we mean the lucky individuals you review. Naughty or nice, it’s up to you, though certain red flag no-nos are off limits, like profanity, sexism and dredging up someone’s “private health conditions.” You wouldn’t want your employer knowing about that ick you contracted that one night, right?

Can you smell the job offers lost? The relationships ruined? The cyberbullying accusations? The defamation lawsuits? Yeah, we thought so.

Oh, but positive Peeple ratings publish right away, reports The Washington Post. Negative ratings (those with two stars or fewer) are held in a private inbox for 48 hours to allow time for potential beefs cool off between raters and rate-ees. Bad news: If they can’t come to an agreement to nix the negative review, it posts anyway. “If you cannot turn a negative into a positive the comment will go live and then you can publicly defend yourself,” Peeple writes on its website. For now, it appears the only way to avoid not having your reputation potentially trashed on the app is not to register to use it in the first place. That way, only positive reviews about you will appear. Huh? It’s all a bit murky.

Worse, unlike a similar app named Lulu, which allows women to rate men they’ve dated  -- or, let’s be honest, hooked up with -- removing bad reviews of yourself is not an option. Anyone can rate you on Peeple and there’s not a damn thing you can do about, barring tipping Peeple off to "inaccurate" reviews. Big deal. Here’s to hoping you’ve behaved impeccably every moment of your life -- professionally, personally and romantically. Those are the app’s three rating categories.

Basically, imagine if Tinder, Facebook and LinkedIn had a snarky stalker baby and you’re there. Terrifying, isn’t it?

The best friends who co-founded Peeple don’t think so. CEO Julia Cordray and creative director Nicole McCullough, are making publicity lemonade out of a nonstop barrage of criticism and, ironically, vicious attacks against their characters on social media. Only hours ago, Peeple claimed on its Facebook page that its founders would appear on Good Morning America earlier today, presumably to defend (and, of course, promote) their product, which they say they created to publicly lift people up, not to tear them down. We tuned in to the show this morning and didn’t see Cordray or McCullough.

"As two empathetic, female entrepreneurs in the tech space, we want to spread love and positivity," Cordray told the Post. "We want to operate with thoughtfulness."

To that end, Peeple’s FAQ reads:

Your network lifts you up and says positive things about you so that you can have a strong online reputation and get job opportunities, access to more networking opportunities with like-minded people, interact with other single people, and have the ability to search others to make better decisions around your greatest assets such as your family.


Amazon Isn't Selling These Apple or Google Devices Anymore

Posted in News on 02 October 2015 will drop sales of the Apple TV and Google Chromecast, devices that compete with its own streaming media hardware, the company said.

"Over the last three years, Prime Video has become an important part of Prime. It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBOX, PlayStation and Fire TV are excellent choices," said a spokesperson for the company.

Amazon told sellers it will not allow new listings and will remove existing inventory later this month, a report from Bloomberg said.

Amazon's Fire TV and Fire TV Stick connect to televisions and let users stream videos, photos, music and apps. Amazon also has a digital video platform that works on some competing devices, like the Roku set-top box, but not others. 

The move likely is no different from Apple or Google denying space in their app stores to apps with competing services, said Carolina Milanesi, chief of research at Kantar Worldpanel.

"If this were to go ahead it might be more of an issue for Google, than Apple simply because Chromecast is more a mass market product than Apple TV is currently," she said.



How to Flawlessly Plan and Execute a Rebrand

Posted in Tips on 02 October 2015

In the life of a business owner, we all get to the point where we need to ask the question…

Should I rebrand my business?

Perhaps your business has gone through some changes lately, or you feel that your brand is no longer appealing to your audience, or you just think a general refresh could generate some fresh interest in your marketing. Either way, most businesses will find that they need to do some level of rebranding work every couple of years to ensure that they stay modern, in line with their current goals, and responding to their audiences’ changing needs.

Before you start updating your logo, website, and a whole lot of other (potentially) expensive and time consuming tasks, it’s a good idea to plan ahead for how the rebrand might affect all the different areas of your business.

I’ve put together a plan for you to follow with some of the steps you might take when planning and executing your rebrand. Of course, every business is different, so your rebrand might not follow this exact path. However, if you follow the steps below for the most part, you will find that your rebrand is more likely to go down successfully, with a smoother transition for all areas of your business into the new branding.

Steps to Rebrand Your Business

1. Research and Plan Ahead

Before you make a move, it is important that you back up any of your rebrand with some research. For a detailed look at different types of research, check out this article from Talk to your customers and audience and listen to their suggestions. You could run a survey to find out exactly what their preferences are in terms of colors, style, fonts, and specific areas of your business operation.

It’s also a good idea to brush up on your competitor research while you’re at it. Take a look at what your closest competitors are doing to ensure that your rebrand fits the industry standards. It is good to be different – but your branding should still tell a clear story of what you do.

If there is a particular big brand that you believe has a similar style and values to your business, you could also use them as inspiration for your rebrand. For example, looking to Apple, Google, Nike, Microsoft, McDonalds, Nandos, or whichever big brands you admire as inspiration will help to guide your changes in the right direction as they spend millions of dollars to get their branding just right (and it doesn’t hurt to think big).

2. Know Your Brand Promise

Your brand promise is what it means to work with your business or buy from you. Knowing and defining this accurately before you do your rebrand will ensure that your changes make sense to your audience and are consistent with the very essence of your business. Some examples of brand promises could be the following statements:

  • To inspire moments of optimism and uplift. (Coca-Cola)
  • To bring inspiration and innovation to every athlete in the world. (Nike)
  • Think different. (Apple)

Talking to your customers and finding out what they love about your business or what they really want more than anything from your business will help you come up with the right brand promise. Write your brief statement, then keep it in front of you as you plan the rest of your rebrand.

3. Identify Core Values and Drivers

Knowing your own personal mission in the business, and the overall goals of the business are extremely important to ensuring your branding is the right fit. What gets you out of bed in the morning? What makes you really excited to do business? Make a list of the core values of your business. Some examples of these could be:

  • Sustainability
  • Innovation
  • Culture
  • Speed
  • Performance
  • Change
  • Loyalty
  • Reliability
  • Adventure
  • Creativity
  • Passion
  • Education
  • Courage

4. Review Your Business Model

If you haven’t recently thought deeply about your business model (that is – the core systems, plans, and processes behind your business), now is the time to do it. Your business model affects the kinds of products or services you are selling, the specific audiences you are targeting, and therefore, the type of branding that is going to fit your business. It will be much simpler to make changes to your business model now, before you execute your rebrand, than after.

It is important that you make a note of anything in the way that you conduct business which might affect your rebrand. Things that really set you apart from the competition can be great to draw attention to with your branding.

5. Create a Branding Guide

In most businesses, multiple staff and contractors will play a role in a rebrand. It is up to you to ensure that the information they receive is consistent so that the content they produce is exactly in-line with what you want. Creating a branding guide that states your research and desires from the previous steps and distributing this to your branding team will help them work together and create a consistent look and feel (also saving you time and money!). The following elements are handy to include in your guide:

  • Information on your business model (target audience, key products/services)
  • Your core values
  • Your brand promise
  • Your research on preferred colours, fonts, styles
  • A list of your competitors
  • One or two large business whose branding you like

6. Note Branding Touch Points

Ideally, when your rebrand is officially launched, you should try to ensure that all of the changes are made consistently across all areas of your business. Make a note of the areas that apply to you so that you don’t miss anything (it isn’t a good look when you have different logos, colors, and styles scattered throughout your branding). Different branding touch points could include:

  • Reception and phone answering (may require staff retraining)
  • Business Cards
  • Letterheads
  • Presentations
  • Employment ads
  • Websites
  • Brochures
  • Email signatures
  • Online directories
  • Print ads
  • Office fit outs
  • Videos
  • Merchandise

Flying Solo has also put together a great list of marketing collateral and branding touch points in their article here.

7. Create Your Branding Package

Branding packages will vary depending on the kind of help you have engaged to design the visual and written elements of your rebrand. At this point, they should be ready to provide you with your new branding to use in your business. The elements you might expect to receive include:

  • Color swatches
  • Logos in varying sizes and specifications (make sure you receive the source files, vectorized versions of your logo, and web-ready versions, as these are all different file formats that you will need)
  • Typography
  • Copy for your updated brand promise
  • Copy for different pieces of branding and marketing

8. Order and Print Your Physical Branding Items

Once you have your new branding package, you can start ordering all of the physical products that are a part of your rebrand. This includes any print marketing (brochures, business cards, etc.), signage for your offices and vehicles, and uniforms if you require them. Getting things printed and produced can often take some time, so allow at least a month or so to get this organized before your official relaunch.

9. Update Your Digital Platforms

Just before your relaunch, you will need to get your digital platforms ready with the new branding. Create new profile pictures for social media in the right sizes and dimensions, and draft some changes for your website. Do not make these live until you are ready to do your launch. Instead, keep the files ready to go so that you can make all of the changes within a few hours of your official rebrand.

10. Communicate with Stakeholders

Now is the time to organize a meeting with your employees, shareholders, and any other key stakeholders who are involved with your business behind the scenes. Let them know about the plans for the rebrand, why it is happening, and how it will affect them. According to this article from Rebrand, local teams, internal departments, and external stakeholders are all essential parts of this process. It is important to brief them so that they feel comfortable with the changes that are coming up and can answer any questions they might get from customers and clients.

11. Relaunch Campaign

Congratulations! All the prep-work is done, and it is now time to set a date for your official relaunch campaign. From this day onward, you need to have all of your old branding replaced with your brand new look. New uniforms, signage, website updates, and online profiles should all kick off at the same time (or as close to the same time as possible).

Communicate with your customers and clients through an email newsletter, blog article, press releases, social media posts, and other platforms to ensure that they are aware of your new brand. Don’t be surprised if you see renewed interest in your business over the next few weeks – expect to be busy! Listen and respond to any feedback on your rebrand (people tend to have an opinion on these things), and keep coming back to your brand promise. Your audience will want to do business with you if they see that you are consistent, trustworthy, and open.



Local SEO More Important Than Ever Now

Posted in News on 02 October 2015

If you’ve been keeping an eye on Google’s algorithm updates over the past several years, you know that it’s beginning to look like a veritable petting zoo out there. In addition to the many Panda updates that Google has rolled out, we also have the Penguin, Pigeon and Hummingbird.

While it may seem like these numerous updates are just the ramblings of a company obsessed with making things difficult for SEOs, it’s a bit more than that (or at least they would have us believe it is).

Aside from making it difficult for SEOs to guess what the search engine end zone of the future will look like, these updates also seek to make the web a better place, filled with better content that is easier for users to access.

The Google Pigeon update, however, went one step further and sought to make the web a bit friendlier for small businesses and the practice of local SEO.

Read on to learn more.

The Post-Pigeon World

When Google Pigeon launched on July 24, 2014, it changed local SEO forever. Suddenly, the layout of local SEO ran parallel to the traditional web search ranking results that Google users were used to. This change was right on point, however, because the goal of the Pigeon update was to provide more relevant local search results that were designed to look similar to traditional ranking signals.

Additionally, the new algorithm was meant to improve Google’s distance and location services in order to help customers find local businesses. The update affected US English search results first and, although Google didn’t give a specific number of queries that would be affected by the Pigeon update, it’s clear that the update affected many local search results for many users.

But, how, specifically?

Well, for starters, the update gave better search rankings to local businesses in a move that proved it was going to favor local businesses over local brands. Many SEOs assume that this was an effort to give small businesses a boost and they’re probably right.

Before the pigeon update, a person searching for pizza restaurants in Missoula, MT was likely to find themselves with a search results page listing all of the major brands like Pizza Hut and Little Caesar’s, in the area. After the Pigeon update, however, that same user and the same search is likely to produce a list of small, local pizza shops to choose from. In addition to helping small businesses get found, this update is a great way to integrate community ties and help customers discover new establishments.

Secondly, the update allows establishments that have a Google+ presence to fortify their online search results with accompanying menus, reviews and user photographs that show up in the SERPs. In addition to being a great way to encourage customers to interact with local establishments, this update also encourages companies to interact more heavily with Google+, a win for the search engine giant itself.

Additionally, the Pigeon update changed the search results page format from the traditional 7-pack format to a new 3-pack format. This means that, while searchers who goggled “pizza places in Missoula” used to see 7 results (a so-called “7-pack”), they’ll only see a pack of 3 in the post-Pigeon world.

Additionally, when searchers want to learn more about one of those top 3 results, they’ll need to click through the Google link to the businesses’ website or Google Maps page. This also means that addresses and phone numbers will be squirreled away on another page while store hours and reviews will feature more prominently in the SERPs. Additionally, the links to a company’s Google My Business page will be removed and Google users will see a warning notification if a business listed in the SERPs is closing soon. Aside from the notification, a company’s store hours will not be displayed unless the website offers the proper markup.

For searchers who want more than 3 results, it’s possible to expand the results page listings to feature up to 20 results per page. There has been some concern over what the new 3-pack format means for desktop users. Because the new 3-pack format caters perfectly to the screen of mobile displays, it’s obvious that Google is moving its local SEO updates to cater to its growing numbers of mobile users and, as a result, many SEOs are concerned that desktop users will miss local listings that don’t make it into the top 3.

4 Ways to Stand Out in Post-Pigeon Local SEO

For people who are worried about disappearing into the 7-pack Paleozoic era along with the primitive fish (which are notably not one of Google’s “P” updates), take a deep breath. This update, just like the rest of them, simply requires some alterations and there are plenty of ways to stand out in the new 3-pack format.

  • Make Use of Social Media: As has been true forever, interacting with customers and producing great word-of-mouth interactions is a fantastic way to promote more business. Because the post-Pigeon Internet climate features customer reviews prominently, interacting with customers via social media can also be a great way to produce more positive reviews.

Customers rely heavily upon reviews when making purchasing decisions, so consider using your social media accounts to ask dedicated customers to give your business a good review. In addition to helping you show up more prominently in search listings, getting more reviews will also serve the purpose of helping you stand out from the competition.

  • Optimize Content for Local Signals: The Pigeon update didn’t alleviate companies of the need to create high-quality content, but it did require that they begin to optimize it with local signals. By creating content that is targeted, informative and designed to rank for your local listings, you can help yourself compete for those pesky 3-pack spots.
  • Make Use of Your Google My Business Listing: To add extra heft to your local SEO results, optimize your Google My Business Doing this can help you stand out and perform well in local search results.
  • Ramp up Location Pages: Location pages can help you appear in search results for multiple listings. By optimizing your location pages, you can increase your chances of being found in local search results for more than just your given area, which can help you increase your customer base and reach more people.

What Not to Do

Just like there are several small tweaks that can help you show up in local search results, there are several things you shouldn’t do, lest they bump you from the now more competitive ranking pages.

First of all, say goodbye to focusing your efforts on city search queries. When Penguin was implemented, it changed the way cities were indexed and, instead, divided them into specific neighborhoods. Because of this, it’s become tough to rank in city search queries thanks to redefined boundaries and the new division of neighborhoods. Thankfully, you can increase your chances of featuring in search results by focusing, instead, on your target neighborhood. Be sure to make use of any neighborhood synonyms in your SEO efforts.

Additionally, ensure that you’re not just going for any directory. Instead, it’s important to target top-ranked directories. This is due to the fact that, thanks to new Google updates, some directories are important while others simply aren’t. This means that the days of adding your company’s name, address and phone number to any directory for an index boost are done.

According to SearchEngineJournal, this is because it’s nearly impossible to outrank certain directories. Local results have top precedence now and, as such, it’s going to be difficult to gain yourself a top spot in local SERPs. With that in mind, focus on targeting directories instead. For example, if you were in the restaurant business, you may choose to target directories like Yelp, Open Table, Trip Advisor and Urban Spoon. Doing this can help you dominate local search results and come out on top every time.

Finally, it’s becoming clear that it’s now important for local establishments to dedicate themselves to content marketing and link-earning in addition to the old standbys of NAP, directories and reviews. Content creation is one of the best ways to ensure good ranking and companies can give their local SEO a boost by focusing some more attention on their content and links.

Because ranking in the new 3-pack format is often the result of organic traffic, it stands to reason that companies can boost their local SEO results by focusing on content output and general SEO.

According to Moz:

“If your 7-packs have shrunken to 3-packs, striving to build greater organic authority may help you more than purely local signals like citations and reviews.”

The Future of Local SEO

While local SEO has undergone some serious changes in the post-Pigeon world, not all is lost. Companies can still boost their rankings and compete well in their industries by completing a series of easy changes. By focusing more on organic traffic, content creation and directories, local businesses stand a good chance of landing themselves a position in the competitive top slot of the new 3-pack structure.


The Shock Effect: Why Content Needs to be Controversial

Posted in Tips on 01 October 2015

Content marketing is currently at the height of its prominence. But there is one big problem plaguing a large portion of today’s content; it’s all the same. Nearly every piece of content created these days has been covered again and again by various sources.

This creates a massive dilemma considering that most folks will only be willing to look as far as the first page of Google for the information they are searching for.

A 2014 study by Moz concluded that the top 10 results in Google acquire more than 71% of all organic search clicks. This means that your content needs to stand out among the crowd and offer a different narrative than what has already published.

And how does one offer a unique voice to an already well-covered subject? By taking a controversial stance. People love controversy; it piques interest and incites memorability and intrigue. Even if the piece outrages the individual, it will likely still be commented on and shared to invoke the responses of others within their community. You, of course, never want to be overtly offensive, but if you’re trying to be everyone’s cup of tea, you are no one’s shot of whiskey.

The key for businesses to produce controversial materials is to strike a balance in expressing strong opinions supported by facts so that it doesn’t backfire on your brand. If you can manage to accomplish this, controversial content can increase site traffic, social shares, comments, links, and email shares.

Let’s take a look at some of the other highly beneficial aspects of generating content that stirs controversy.

Strengthen Consumer Relationships

When contentious content is published, some of your viewers will not agree with your point of view. A small percentage may even choose to abandon your brand entirely. But truthfully, you can’t please all of the people all of the time.

The upside to this, however, is that those who agree with the stance your company has taken will feel more passionate and enthusiastic about your brand than ever before. This can be viewed simply as losing those who aren’t engaged and bonding more deeply with those who are. These folks you have fortified a relationship with are your biggest advocates and promoters.

Discussions Galore

Content with a stance is by its very nature more easy to engage with. Controversial content is a massively effective way to generate discussions, which are critical in building and maintaining a social presence. The opinionated articles you post will end up attracting many more comments and shares than any other piece of content that partakes in the same viewpoints of a dozen others around the web. If you get your audience talking, it will not only draw more attention to your brand, but it will also make the crowd involved feel more invested in your company.

Illustrate Authority

Expressing a strong opinion through your publications provides businesses the opportunity to exhibit knowledge around a subject and help your brand to become an authority figure in the industry.

Just do be sure that your opinion is backed by factual research. This way, even if many disagree with your point, it is obvious that your brand is well-versed and has heavily researched the topic at hand.

If you’re choosing controversy simply for its shock value, the tactic can have a dramatically reverse effect. It’s essential that this mixture of fact and interpretation is in balance, or your credibility will be in question.

Demonstrate Conviction

By taking a strong opinionated stance on a subject, you are showing that your brand has conviction. This type of content shows audiences that your business has certain beliefs that you are committed to and willing to stand by. This helps to cultivate loyalty to a brand through the perception of authenticity.

Brands that never take a stance on any subject appear to not be trustworthy, or seem to be overly conservative, or just outright untrustworthy. Through taking a stance, you are offering your audience a level of transparency; and transparency is something that is highly valued among consumers in today’s shrouded corporate world.

While generating controversial content can be a massive driving force to increase engagement, site traffic, and other metrics in the social realm, do keep in mind that there are certain issues where taking a stance is inappropriate. Be sure to approach controversy with a discerning eye for what can improve your standings and what could severely backfire. All the same, by producing strongly opinionated pieces backed by facts, your brand is likely to attract more attention, clicks, likes, and comments than almost any other piece you have published thus far.


Google Creating its Own Tablet With Pixel C

Posted in News on 01 October 2015

Breaking new ground on the Internet, invading homes through Chromecast and being involved in countless other projects just isn’t enough for Google.

Tuesday, during a press event in San Francisco, the company unveiled its foray into the tablet market with the Pixel C. The Google-built tablet is meant to boost slumping tablet sales and, of course, allow consumers to take Google everywhere.

“We try to push the state of the art and push the next generation of computing forward,” Sundar Pichai, Google’s incoming CEO, said on stage, reported CNet. “And to do that, we build hardware … so we can guide the ecosystem forward.”

That guiding system — that being the Pixel C — is 10.2 inches and features an Android operating system with a quad-core processor with 3 gigabytes of memory.

The tablet will also feature a keyboard that docks with the tablet and holds it like a laptop. The keyboard is easily detached to convent the Pixel C to a classic tablet.

Google, of course, has sailed the rocky seas of tablets in the past, but only in a partnership format when it joined with Asus to create the original Nexus tablet. Later partnerships with HTC also had devices with Google hardware but this marks Google’s first go-it-alone approach.

The Pixel C is expected to be available just in time for the holiday season.


Marketing Assistant Internship

Posted in Jobs on 30 September 2015


  • Assist on the implementation of all marketing and digital strategies.
  • Providing general admin support to Head of Marketing and Communications. 
  • Compile research for general ROADS projects as and when requested.
  • Assist on creating content and updating of for ROADS social media channels.
  • Assist on running and updating Google AdWords campaigns.
  • Asisst on updating content management system of website.
  • Use of Photoshop to update and create imagery for online. 
  • Assist on and at ROADS events..
  • Management of contact and filing databases.
  • Assist in the processing and shipping of online orders.
  • Attend ROADS marketing meetings for all divisions of the company.
  • General administration duties and answer telephones where required.

Ideal Candidate

  • Marketing/Online Marketing qualification beneficial but not necessary.
  • Interest in digital marketing and social media.
  • Experienced in updating back end of website.
  • Experienced in managing social media accounts.
  • Creative individual with flair for design, interested in cultural industries.
  • Strong interpersonal & communication skills.
  • Comfortable using Excel and managing databases.
  • Ability to work to deadlines and targets.
  • Excellent telephone manner.
  • Fluency in spoken and written English.
  • Excellent numeracy skills and attention to detail.
  • Ability to use MS Office products.
  • Experience with Photoshop and Indesign a bonus.
  • Ability to work on own initiative and contribute to a team.

Weekly stipend to cover travel and subsistence costs. 

Interested candidates should send a CV and cover letter to Closing date for receipt of applications is 2nd of October 2015.

Position commencing on 12th of October for 3 months. 

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