Project Manager

Posted in Jobs on 27 November 2015

Purpose of the Role
We live for the success of our customers which represent the world’s leading travel retailers. Our customers recognize us for our world class products and talent and our commitment to partnership. Working closely with our customers and customer Success Managers, the project manager will plan and deliver projects of a complex nature to agreed time, cost and quality standards within the company’s project methodology framework. You will be an excellent communicator, have strong customer orientation and be experienced in leading geographically dispersed cross functional project teams.

Key Responsibilities:
Producing detailed project plans to track progress and manage changes to the plan.
Working with customers and the solution architects to identify requirements and project scope
Working with our Customer success Directors (CSD) to deliver and manage revenue targets
Effectively manage project resources to deliver to agreed project plan and budget
Proactively manage change and scope creep with customers and other stakeholders
Providing regular reporting to the Project Steering Group, Programme Management and PMO
Reporting on monthly budget and resource utilization against targets
Actively manage Risks & Issues, taking appropriate corrective action as required.
Providing overall project leadership for all committed deliverables, providing a “one-stop” view of schedule, budget, issues & risks and current project status.

Minimum Requirements

  • 5+ years project manager experience leading complex software development deliveries
  • Advanced user of MS Project
  • Proven ability to operate within a multi delivery team environment with both onsite and remote engagement
  • Excellent interpersonal skills, including the ability to represent the company in a client facing role
  • Available to travel up to 35% of the time

Essential Skills

  • Ability to communicate and present to all levels of organization both internally and externally
  • Demonstrate leadership and strong influencing skills at all levels
  • Demonstrate strong commercial acumen
  • Strong analytical skills, demonstrated through previous work experience
  • Problem solver and decision maker
  • Strategic thinker encompassing the ‘customer is king’ ethos whilst ensuring objectives are always met
  • Possess a high degree of flexibility
  • Coaching, mentoring and advising employees and team members
  • Be autonomous and independent, ability to take initiative and work well under pressure.
  • Ability to maintain a ‘Big Picture’ orientation when dealing with detailed-orientated projects.

Job Type: Permanent

Required experience:

  • Software Development +: 2 years

Please apply here.

Marketing Manager

Posted in Jobs on 27 November 2015

Novnik is a award winning full service marketing and development agency creating memorable online experiences for our clients. We consider ourselves an agency of a new generation. Since 2013 we have consistently focused on innovating in a way that others cannot.

We are growing our inhouse team current and require a marketing manager to continue the growth of the company.

Job Description

  • Identify insights, create opportunities, and deliver solutions that drive profitable sales growth.
  • Provide solutions that address priorities, anticipate needs, and build lasting relationships.
  • Find and build long lasting relation ships with potential clients
  • Social media management
  • Write targeted messaging for web, social media, PR, CRM, advertising and other projects.

Required Skills

  • Experience in business development, marketing and sales efforts, including developing marketing plans and budgets.
  • Understanding and experience with the Media and Entertainment industry, including domains such as cable, broadcast entertainment, publishing, information services, theme parks, and technology trends.
  • Management consulting experience with Media and Entertainment clients.
  • Ability to harness advances in data technology, data management and analytical techniques to improve business performance.
  • Experience with industry solutions, within the Media and Entertainment environment.
  • Ability to create a solution and client engagement strategy for the Media and Entertainment Industry.
  • Ability to bridge technology and business solutions.


  • Bachelor's degree in Business, Marketing or related fields'
  • Minimum 2 years of brand marketing experience
  • Willingness to relocate

Preferred Qualifications:

  • Master's degree

Required education:

  • Bachelor's

Please apply here.

Events and Promotions Coordinator

Posted in Jobs on 27 November 2015

Why Work for Benefit?


As one of beauty’s fastest growing and most spirited brands, Benefit has made a name for itself by creating show-stopping premium products that offer solutions with a sense of humour. (No wonder our beauty mantra is "Laughter is the best cosmetic!")  Benefit is the beauty queen of creating easy-to-use "fake its & fix its" for a flawless face. With a double dose of creativity and know-how, co-founding twin sisters Jean and Jane Ford have taken Benefit from their first San Francisco boutique to a worldwide phenomenon - giggling all the way.


Benefit is filled with both laughter and hard work - making us a unique place to hang your hat. We offer beauty-full opportunities for growth and development and represent a wide variety of skills and backgrounds. If you're the type of person who puts the word 'no' before the word 'problem,' then we may have a fabulous opportunity for you.  If you share our outlook, get in touch!


PS – a word to the wise – we are actually the UK’s Number One Premium Makeup Company*. We don’t like to shout about it but it’s something that we’re quite proud of!


*Source: The NPD Group. Value and Unit Division sales of Total Prestige Makeup for 2014 Jan to Dec



Benefit Cosmetics Ireland - Events & Promotions Coordinator   



To support in executing the marketing goals for Ireland.

Please note that this role will be based at our Head Office in Dublin (some travel nationwide and outside of office hours would be necessary at times however).


Duties include:


External Events

  • To Identify and agree terms for external brand awareness events
  • Ensure all events represent the brand
  • To co-ordinate a full 360 plan for all external events
  • To organise travel and accommodation for events
  • To co-ordinate staffing rotas for all events
  • Communicate to all relevant teams any event details 

Boutique Events

  • To research and deliver an event calendar around our Dublin boutique.
  • To establish commercial links between our Dublin Boutique and surrounding
  • Taking events from concept to completion.
  • Research and negotiate with suppliers for all events supplies
  • Keep accurate cost trackers for all activities

Ad Hoc

  • Give support when needed to other teams
  • Assist with ordering and sending product/prizes for competitions
  • Build relationships with relevant personnel in external partners such as charities and comedy
  • Research opportunities for the brand and monitor activities of competitors


Required Skills:

Skills / Abilities

  • Good organisation skills
  • Attention to detail
  • Good interpersonal skills / verbal communication skills  
  • Flexibility
  • Excellent IT skills and keen interest in social media
  • Ability to work on a number of tasks simultaneously and to deadlines
  • Self-motivated / pro-active
  • Good negotiating skills
  • Good organisation skills
  • Initiative to problem-solve


Other Characteristics

  • Assertive
  • Confident
  • Calm under pressure
  • Desire to pursue career in events/promotions


The office is a fun, dynamic and fast paced environment. We need likeminded people to join our team! Please apply here.


Project Manager

Posted in Jobs on 24 November 2015

You will manage diverse assigned IT projects in the group and working closely with the head of application development, development manager, QA manager & project delivery manager on delivering high quality, standardised Tax Free products to the market.

This covers software integrations to POS & EPOS systems, infrastructure projects & other innovative Tax Free applications working on various devices, using the latest technologies which are relevant to the business of Tax Free.

You will manage both internal and external development projects and implementation or roll out projects covering all from starting a project from scratch with managing requirements gathering until final launch

The Fintrax Group is a Financial Services Company that specialises in multi-currency payments, VAT refunds and Credit Card Processing.

For almost 30 years Fintrax has been an industry pioneer, providing the best in payment services to overseas visitors, international retail groups and banks.

Fintrax employs nearly 600 in our Worldwide Operations spanning over 29 countries. It has Regional Offices in all major European cities, Mexico and Singapore.


Creating project plans, doing resource planning & holding a strong control on project deliverables, risks, obstacles and mitigate those until end of the project. This also involves prioritization of tasks, allocation of cross-departmental resources to those tasks and ensure this is done in co-ordination with business owners & other stakeholder. This involves the monitor and control of performance, cost, scope, schedule, quality and appropriate business measurements for all project activities.
Responsibility for an up-to-date, standardized technical specification for the delivered projects. This is to ensure that all Tax Free related applications deliver consistent, quality information to back-end used for internal analysis and external reporting throughout the whole product portfolio.
Communicate and manage change requests to relevant stakeholders, provide support throughout development and test of the final product.
Ensure up to date status & communication of the on-going projects to stakeholders. This is to ensure transparency to stakeholders on progress of projects & estimated delivery times.
Maintain register of actions, issues, risks and lessons learned and report on project progress & status on a weekly basis to Head of application development. Development manager, Project delivery manager & QA Manager.
Be fully familiar and understand authority levels and ultimate accountability of this role for area and countries. Liaise regularly with Integration quality manager, head of application development and other relevant stakeholders to ensure full compliance as the levels are dynamic as the business grows.
Participate in the Company’s Performance Management System and ensure full compliance with all policies and procedures, reporting systems and Company Values at all times.

Knowledge & Experience
•Must display the ability to take ownership of projects and deliver
•Must have a proven track record of identifying and solving problems.
•Must have experience of managing developer teams.
•Must have experience working with Systems Integrations and dealing with multiple vendors.
•Must have had exposure to server side technologies, FTP, web services and databases in a general/high level and have the ability to understand general/high level the client/server model. This includes having a working knowledge of integrating either third party software or payment applications to modern EPOS Till systems would be an advantage
•Must be able to prioritize tasks while working on multiple projects and assignments at the same time.
Ideally have a working knowledge of Retail EPOS systems, Credit Card Processing and knowledge of the major POS devices and/or EPOS software.
•Experience in agile development methodologies is an advantage.

•Bachelor’s degree in IT and/or 4 or more years of experience in application development environment with full SDLC experience.
•Ideally, hold a third level degree (or equivalent), IT, Business or Finance.
•Ideally certified in Agile methodologies, Prince 2 Professional, Project Management Professional or equivalent.
•Proficient in spoken and written English & French (Specify other languages at interview stage)
•Proficient in MS Office package (Excel, Word, Power Point).
•Ability to prepare reports and presentations to communicate effectively to the project sponsor, the wider company, partners and customers.
•Proven communication and Project Management skills and the ability to start, manage and deliver projects within tight deadlines.
•Good level of analytical problem solving skills to identify and diagnose problems and implement appropriate solutions.
•Proven organizational, planning and budgetary skills.

Key Competencies
•Leadership skills; Must show ability to lead an international team of developer in a global IT environment.
•Interpersonal Skills: Must display integrity, reliability and strong interpersonal skills.
•Passion for detail: Must have proven ability to architect and drive through change in a fast growing company.
•Solid team Player: To be able to work with diverse teams in many locations.
•Outstanding Communication & presentation skills; Must be able to communicate with non IT specialists
•Time Management; Must have proven time management skills and the ability to deliver to tight deadlines
•Decision maker: Willing to take responsibility and able to make sound decisions in a fast growing global company
•Travel: Must be available to travel throughout the European offices and midterm to other international subsidaries
•Must be able to consider relocation if necessary.

Apply to


Marketing Communications Associate

Posted in Jobs on 24 November 2015

How Indeed works.

Indeed works when talented, passionate people come together to get a job done.

Come help Indeed work. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

How a Marketing Communications Associate works:
Indeed invests significantly in marketing. We want to inform these investment decisions by doing many small tests. We categorise the tests into different areas - channel mix tests, new market tests, message tests, creative treatment tests, long-term tests. These might be advertising tests, direct marketing, integrated campaigns, product placement, experiential, digital or anything at all that we think can drive cost effective growth. Our scope is global and work in any of our 50+ markets.

The team: We are a small (but growing) team that makes stuff quickly - TV ads, billboards, digital, poster designs, videos, gifs, pop up stores or anything within the realm of marketing communications. And we like to test them, evaluate, iterate and test again. Our working model includes internal copywriters, designers and planner-type people and we collaborate with creative agencies, production companies, freelance etc.

We have many different campaigns on at any given week, all at different stages. Each campaign can have several elements to it, such as design, copy, localisation, media planning, tracking and measurement. We are looking for somebody that keep all these campaigns on track.


  • Run the weekly work-in-progress (WIP)
  • Daily track the campaigns against the deadlines
  • Work directly with our agencies, suppliers and freelancers
  • Communicate with lots of stakeholders within Indeed
  • Contribute to the ideas generation and campaigns
  • Project manage the larger projects such e.g. making a TV ad

We need somebody that:

  • Works fast
  • Is very organised
  • Is good on detail
  • Is very collaborative
  • Can handle a very fluid and ever-changing schedule
  • Enjoys a creative and loud environment
  • Loves advertising, design, copy and marketing in general

Benefits & Perks:

  • Competitive salaries and bonus programs
  • Health Insurance
  • Pension Plan, with company contributions
  • Commuter benefits
  • Wellness initiatives (incentive programs, fitness classes)
  • Catered meals, endless snacks and drinks
  • Weekly happy hours
  • Casual dress code
  • Employee development opportunities

Please visit How Indeed Works to learn more:

Please apply here.

6 Common Mistakes First-Time Business Owners Should Avoid

Posted in News on 24 November 2015

The famous playwright Oscar Wilde summed up the essence of experience when he stated that, “Experience is simply the name we give our mistakes.” And it’s a given that anyone starting and running a business is going to make mistakes.

New businesses require skills in a wide variety of disciplines: from accounting and strategy, to marketing and legal; from human resources to product/service design. And as businesses grow in people and resources, company founders gain the ability to delegate some of these roles.

But, in the beginning, most CEOs are involved in virtually every aspect of their business. If you're one of them, and you have expertise in, say, one or two areas, the broad range of questions you must answer -- with little or no prior experience to draw on -- burdens those first few years of running a business with challenges. It’s no surprise, then, that 80 percent of all business fail in the first 18 months.

For any new entrepreneur competing against these odds, nothing is more critical than shortening the learning curve and getting your business on solid financial footing. Here are six common mistakes first-time business owners should avoid to improve their chances of success:

1. Leave your ego at the door. 

Success in business is often nothing more than making a series of good decisions. The catch is that consistently selecting the best choice isn’t easy to do. And despite common perception, one of the biggest roadblocks to good results isn’t a lack of information or skill, it’s a leader’s inability to put aside his or her ego.

In short, outstanding leaders are willing to be wrong. They develop the ability to select the best idea, regardless of the source. If you want to be successful in starting a business, invite input and keep an open mind. If you can do that, you’re much more likely to do what’s right for your business.

2. Don't treat everyone the same.

Learning to manage people is a skill that takes time to acquire; it's not something you’re born with. One of the common misconceptions about management is that leaders should have a particular style and require others to conform to it. Nothing could be further from the truth.

Regardless of your business, your employees are your most important asset. As a leader, your job is to get the most out of them, and the best way to do that is to understand them as individuals. So, take time to identify how to motivate each one and become aware of how he or she responds to your input. If you can adapt your style to align with what works best for each individaul, you’ll dramatically impact his or her performance.

3. Don't hire too quickly.

Big companies have the luxury of significant resources, allowing them to invest in the hiring process. Typically, they put candidates through multiple hiring interviews, as many sometimes as eight or nine. Why spend so much time with a simple hire?

These companies understand that the cost of hiring the wrong person is a significant waste of money and time. Small companies, in contrast, commonly limit interviews to the candidate's prospective manager, and maybe the CEO. Don’t fall into that trap.

When you’re small, every individual can have a disproportionate impact on your business. How these people fit in with the team, the alignment between their skills and the job's requirements and whether they buy into the company vision are all critical to creating a dynamic and powerful team. So, vet your candidates thoroughly, and if you can hire them as consultants for a few months to "try before you buy," that’s even better.

Related: Don't Make These 10 Startup Mistakes

4. Admit your weaknesses.

Even the most talented people have strengths and weaknesses. One of the easiest mistakes a new CEO can make is to ignore those shortcomings. Maybe you were good at math, so you figure you can handle your company’s accounting. Or, you took a business-law class while getting your MBA and you think you’re somehow qualified to review simple legal agreements.

The best executives know what they do well and what they don’t. And their key hires and valued consultants provide valuable input in areas in which they lack experience. Don’t try to be a superhero.

5. Spend time planning.

Most new businesses start because the founder or team has strong expertise in a specific field. That’s a great advantage because it cuts your learning time dramatically. But making the leap from the role of practitioner or product engineer to running the entire company is significant. So, take time to plan. In the immortal words of Benjamin Franklin, “If you fail to plan, you are planning to fail.”

6. Consider that alignment, not consensus, is the goal.

Successful teams exhibit numerous behaviors: shared vision, passion for the work and honest communication, to a name a few. But many small teams incorrectly assume that everyone's being in agreement is always optimal. What's more, those teams will compromise the best solutions in order to gain consensus.

That may be understandable; but it’s the wrong way to run a company. Encouraging robust debate and thoroughly vetting competing viewpoints is the process that usually yields the optimal result. As long as detractors are on board and the team aligns around the plan or vision, differences of opinion, not consensus, should be the goal.


5 Ways to Coax Potential Customers to Open Your Emails

Posted in News on 24 November 2015

Over the last several years, social media marketing has been the go-to strategy for entrepreneurs to promote their business. With billions of daily users, it’s understandable why so many business owners are excited. Social media marketing has been touted as the best way to market to new customers online-- but it’s not.

As social media has grown, the organic reach has decreased. Today, almost all the major social media platforms are publicly traded companies. To appease their shareholders and Wall Street, these social media platforms now have to generate a profit wherever they can. That has meant decreasing the organic reach and making business owners pay to reach their existing audience.

If you’re an entrepreneur with a smaller marketing budget, you can’t use social media marketing as effectively as you did in the past. Social media marketing is going through what the SEO industry went through a few years ago with several Google algorithm changes. What used to work doesn’t work anymore.

Social media is a rented platform, which is why email marketing is still the best way to market to leads and turn them into customers. If someone is signed up for your email list, they will at least receive your email. Your email list is the of people who have given you permission to tell them what you have going on in your business. Here are fives tips to help get potential customers to open your emails and increase your sales.

1. Test what works for your list.

As with anything in business, there’s a lot of advice that’s good and bad. The truest way to know what will work for your business is to test. To get the best value from your list, test the day(s) you should send emails. Test the time of day; test the subject lines and even the template you use. Don’t listen to advice that’s been passed around like it’s the law. Take as long as you need to test how and what your list responds best to.

2. Deliver exclusive and actionable content.

Your testing will be meaningless if you don’t deliver valuable content.Value content” can be interpreted in different ways but, in general, it means giving your audience strategies, tips and tactics that help them reach their goals. Give them content you don’t share anywhere else. Make it feel like a special club that helps them solve the problem they came to you to learn how to solve.

3. Don’t come on too strong.

People are repelled from the entrepreneur who comes on with constant promotion. There has to be a balance between delivering free value and selling. Your free content demonstrates you know what you’re talking about and shows that the paid content will help them take the next steps. If you come off as the spammy marketer your emails will be sent to the junk folder.

4. Don’t treat people like they’re just a number.

A big mistake entrepreneurs make is treating potential leads like they’re a number or dollar sign. I speak all over the world to companies on the topic of authenticity. People can tell what’s real and what’s fake. Treat people like you value them and they will do business with you.

5. Let your results speak for themselves.

Results’ marketing is the best form of marketing,whether social media or email. When you show repeated success, people are impressed and make a buying decision. There’s a whole segment of people bragging about what they’ve done with zero proof. When you show leads what you’re saying works, and is working in other customer's lives, leads will turn into customers.

People log onto social media for a variety of reasons. Being sold to is not high on their list. You have seen it with someone you know; they constantly sell on social media, and it’s a turn-off. Don’t be that kind of entrepreneur.

Email marketing is the perfect example of what Seth Godin calls “permission marketing.” Build up your email list and send leads back to your website to see everything else you offer. Let your free information help them make a decision they’ll be happy about later. When you trick them with a clever Facebook ad, they’re not likely to do business with you again.

Build and nurture a list of people who are interested in you and your business. Add value and sell to them but only every so often. Your business will increase, and that list will become your best marketing tool.


3 Fast Steps to Help You Get to Market - Right Now

Posted in Tips on 24 November 2015

For many entrepreneurs, getting that Big Idea into the public market quickly is vital. But speed and accuracy are often at opposite ends of the entrepreneur balance beam.

There’s a definite give and take between spending enough time to get something right and wasting time on things that be handled with less fuss. And as an entrepreneur, you already know that your task is to find just the right balance.

That push-pull between getting the job done exactly quickly and getting it done right intensifies even more if what you're doing is something that's public-facing -- like a website, a press announcement-- even the company name itself.

After all, no one wants to screw up in public. And making even minor errors can damage your brand image and company before you even get started. Nothing says "unprofessional" more than a typo or amateur-looking company logo.

It’s possible, though, to get great public-facing startup business products and services done fast and well. So, if you're one of those entrepreneurs pushing both yourself and your team to get to market at lightning speed, here are some links to bookmark, and shortcuts to take, to get your project up and running right away.

1. Getting your domain name and logo in place -- fast.

Instead of spending hours online checking available domain names, only to be frustrated by what’s not available, BrandBucket has collected literally thousands of .com domain names for just about any business. Brandbucket has even already matched those names with professionally designed logos so entrepreneurs can skip that step, too. It’s one-stop shopping. In 15 minutes you can have a great domain name and logo while your competition is still plugging combinations into domain searches.

“Most entrepreneurs understand that time is money,” Margot Bushnaq Brandbucket's CEO and founder, told me. “I started as an entrepreneur, so I know how long finding the right name, domain and logo can take. That’s why we created a way to skip most of those headaches.”

2. Getting your website up and running -- fast.

Once you have a domain and business name and logo, you’ll need a website. Square has some really nice templates that can be customized quickly to suit almost any need. Best of all, they come integrated with ecommerce capability; that way, you don’t have to find merchant services separately and work them into your online storefront. Square also offers business loans. So, once you get started, that's another step you may be able to skip.

3. Getting your PR machine humming -- fast.

With a company name, domain and website in hand, entrepreneurs looking to establish their footprint in the marketplace will need to get the word out -- especially through search engine optimization (SEO).

It may take some time to find a PR expert or firm that’s a right match for your company. Until you do, there are some pretty easy-to-use, DIY resources to help spread the word. A good one is PRWeb, the online press release distribution service.

Like most online distribution services, PRWeb is better at boosting your SEO than it isat generating actual readers and market penetration. But, for a few hundred bucks, you can get links to your press announcement into literally hundreds of outlets in minutes. “Getting links to your website has value,” Alyssa Miller told me. Miller is principal of AMMediaWorks, a New York full-service public relations firm which specializes in working with early-stage tech companies and entrepreneurs.

“It won’t replace good message development, quality storytelling or media pitching," Miller added about the important task of gaining website links, "but it can be part of a complete PR package. And it’s fast.”

With BrandBucket, Square and PRWeb, any entrepreneur can go from idea to marketplace in hours. You could be taking orders, developing leads and improving your page rankings while your competitors are still hashing out what color their logo should be.

Best of all, you can get your goods to market not just quickly, but professionally.


4 Data Metrics to Help Your SEO Skyrocket

Posted in Tips on 24 November 2015

Data measurement is crucial for SEO success. Without the proper metrics, a business owner will never truly understand how a site is performing, let alone how to improve it. As technology continues to become more advanced, so does the data that people have access to. The issue then becomes sifting through the information to determine which points are useful, and which are essentially worthless. Since every business is different, this is a personal decision for all business owners.

SEO experts track a myriad of different data points such as rankings, links, referrals, and more to gain a clear awareness of how well a site is operating. This, of course, in tandem, helps to map out the next phase of a client’s ranking strategy. If you don’t use a SEO firm, you still have access to the same data and can do it yourself; it just takes a bit of education and analysis.

While each business is unique and has various metrics that matter most to them, there are certain data metrics that are universal and should be analyzed by all. Here is the most critical data to be studied for obtaining increased SEO rankings:

Data Point 1: Shares of Referring Visits

Referring visits show how visitors ultimately found your site. It is vital to keep track of where these leads come from to gain leverage over traffic acquisition efforts. Each month, record contributions of each source for your site, including:

  • Direct Traffic: This refers to traffic received from bookmarks, typing in the URL directly, e-mail links without tracking codes, etc.
  • Search Traffic: This comes from search queries conducted in any major or minor search engine that ultimately led a person to your site.
  • Referral Traffic: This is derived from branding campaign links, promotional materials, trackable e-mails, or links across the Web.

Possessing this information is vital because the percentages and exact numbers will assist in identifying weaknesses and provide a basis for comparison over time. Use this data to track your marketing efforts and refine your acquisition plan for increased SEO benefits.

Data Point 2: Search Engine Referrals

In the United States, three major search engines (Google, Bing, and Yahoo) make up 95 percent of all search traffic. For most other countries, more than 80% of search traffic comes strictly from Google. Measuring how much of your traffic each of these engines sends your way is useful for several reasons:

  • It allows you to compare the volume contributed from each engine in correlation with its market share
  • It will provide key insights if your site experiences a drop; this is fundamental information for diagnosing the issue. If all engines drop equally, you can likely attribute the issue to accessibility. If it is only Google that sinks, you have likely been penalized and will need to dig deeper into updates like Panda and Penguin to see where the infraction occurred.
  • Certain SEO efforts will have a greater impact than others. On Google, gaining specific anchor text links from various domains have more effect than on other engines. Identifying certain tactics that work best on certain engines will help you to focus your efforts.

Data Point 3: Referrals by Terms and Phrases

Keywords always have been a critical factor to SEO. These are highly important to keep track of to gauge performance, identify terms that reign in significant volumes of traffic, and analyze new trends in keyword appeal.

Over the past 15 years, search traffic across the globe has risen consistently so to see a drop in referral quantity can be concerning. Check your keywords to determine if there has been a recent decline or if there is an issue with seasonal keywords – those that are most heavily used during certain times of the year. Your keyword strategy will most likely need to be dynamic; knowing exactly how your customers are searching for you is integral, and this often changes over time. Many businesses make the mistake of sticking with antiquated keywords, so don’t let this happen to you.

Data Point 4: Conversion Rates by Search Query

Conversions are the ultimate goal of any business; that is the entire point of the SEO game. Few metrics matter as much as conversions do. Your analytics tool will tell you what page a visitor lands on after conducting a search query; this will allow you to focus your efforts on optimizing those pages for a prime user experience and guide visitors through the conversion funnel to maximize potential.

The most valuable element to this, however, is establishing the keywords that consistently send visitors to your site that convert. This will allow you to focus your energy on ranking for these words to magnify your conversion capabilities. But this should only be the beginning of your keyword phrase referral study; dig deeper to uncover applicable data on how the conversation process matures throughout a consumer’s visit to your site.

Data and metrics are the key to understanding your SEO efforts and optimizations. If you are not tracking this vital informational, you have no way of knowing what is and is not working. By establishing a tracking schedule and making mindful decisions to elevate each metric over time, you have an astronomically better chance at SEO success.


5 high-tech engineering fields in demand among millennials

Posted in News on 20 November 2015

Engineering is, by definition, the blending of design, machines, structures and technology — so it's no surprise that today's rapidly evolving, technologically-driven job market means that engineers are in a prime position to move rapidly up the corporate ladder.

Engineering spans a countless number of industries and markets, from electrical engineering to software engineering, chemical engineering, mechanical engineering... the list goes on and on. And as millennials begin to take over the job market — it's a widely cited statistic that millennials will make up 50% of the global workforce by 2020 — we're seeing more futuristic and, dare we say, sexier-sounding job titles emerging in high-tech fields like VR and green energy.

For engineers drawn to the fascinatingly technical aspect of the career path, below are a few niche jobs that may be appealing.

1. Virtual or augmented reality engineering

Virtual reality is a hot topic for 2015, with a plethora of high-profile companies like Google and Nokia dabbling in the burgeoning industry. Whether it's the task of developing the 3D models for virtual reality video game testing, or engineering the physical devices for filming and viewing an augmented reality film, engineers have their work cut out for them in this exciting field. Millennials are particularly intrigued by VR as a generation open to experimenting with and embracing new technologies.

The possibilities for a career in this field are nearly limitless as more and more companies take on virtual or augmented reality projects; even traditional industries like banking are testing VR technology in an effort to attract a younger market and help clients visualise complicated financial models or portfolios. Software engineers itching to get into the field can search for job titles ranging from 3D modeller/artist or optical design engineer, to VR developer, to multimedia engineer.

2. Drone engineering

Drone and UAV technology is another field millennials can't seem to get enough of. A recent article on the future of retail suggests that drones may pique millennials' interest due to the promise of instant gratification, a major appeal to a generation raised on clicks, likes and "there's an app for that."

Global companies are eyeing drone technology, from the expected tech behemoths like Amazon — the company plans to begin instituting drone delivery systems as soon as a year or two from now — to surprising corporations like McDonalds. Engineers interested in drone technology should concentrate on job titles such as UAV developer or UAV aerospace engineer.

3. Biomedical engineering

While healthcare or biology may initially appear on the dry end of the spectrum of engineering career possibilities, the truth is that the field is far from dull. Biomedical technologies are shaping the future of healthcare, from bionics to nanomedicine and beyond. The engineers in charge of developing, testing, maintaining and troubleshooting these technologies get a hands-on experience with some of the medical community's most advanced and exciting projects; they're literally shaping the future of healthcare.

For millennials interested in the field, a career as a biomedical engineering technician is one place to look. This job is primarily responsible for handling biomedical technology, as well as transporting, calibrating and troubleshooting such equipment.

4. Modern structural engineering

Architecture is a constantly evolving profession, and with it, city planners and structural engineers have to keep up. Recent pushes for urban sustainability and modern aesthetics mean that today's engineers have their work cut out for them. The field is a good fit for engineers with an eye for design, a passion for sustainability and green energy, and a meticulous approach to work.

Structural engineers must be prepared to work closely with designers, as well as develop familiarity with all of the latest softwares necessary for the job. These are often roles that require working in teams, making them a fit for many millennials, who tend to thrive in collaborative environments.

5. Nuclear engineering

Few jobs sound quite as cool as a "nuclear engineer," and the field itself is increasingly important as the need for alternative forms of energy becomes ever more pressing. Engineers in this field help with the research and development processes as well as the specific systems involved in harnessing nuclear energy, and often are tasked with finding practical uses for or repurposing radioactive materials.

The "cool factor" is just part of the appeal to a millennial job seeker: nuclear energy is often cited as a viable option for helping to mitigate climate change, and millennials tend to favor careers and companies that focus on socially impactful work.


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