News

Public Relations - Paid Internship

Posted in Jobs on 31 August 2015

Sherry Communications is the Irish affiliate of Grayling PR, one of the largest PR consultancies in the world.  The company has a three-month PR internship opportunity and would like to offer an enthusiastic and professional candidate the chance to gain outstanding experience in a hands-on environment, working with both Irish and international clients.

The consultancy will offer a stipend of €500pm and the position is available immediately.  Sherry Communications is located on Fitzwilliam Street Lower, Dublin 2.

Our intern will have excellent communications skills and a strong knowledge of both social and traditional media landscapes. We are looking for someone who is hungry to learn and grow their skills in a busy consultancy and the candidate must be able to demonstrate real initiative and a can-do attitude.  If you are afraid of hard work or a new challenge, this role won’t be for you. 

Whilst our working hours are 9.00am – 5.30pm, there will be some evening events we would expect you to attend.   Your work will cover, but not be confined to:

  1. Event management
  2. Photocalls
  3. Press release writing
  4. Creative input / brainstorming
  5. Client administration
  6. Media liaison / media reports

To apply, please send your CV and a covering note to Rachel.sherry@grayling.com by September 10th 2015.

Fashion / Social Media Interns

Posted in Jobs on 20 August 2015

Vavavoom.ie – Fashion / Social Media Interns - Dundalk Based

 

This is a great opportunity for somebody who is clued up on all social media platforms, has good communication and written skills and is looking to break into the fashion industry and potentially look at forming a career within the company.
 

Responsibilities

  • Work with a small team to brainstorm and create content, draft copy for daily content across social media platforms on Facebook, Twitter, Pinterest, Instagram,
  • Monitor trends in social media, fashion, culture, and applications and appropriately apply that knowledge to create social media updates.
  • Respond to customer queries on all social media platforms and liaise with companies to create competitions and great opportunities to engage customers
  • Help with day to day operations including administrative & stock room duties


Desired Skills & Experience
• Knowledge of leading social media platforms as well as knowledge of emerging trends and technologies
• Strong verbal and written communication skills
• Able to thrive in a fast-paced environment while working effectively and collaboratively with team members
• Must be internet savvy and have a strong interest in social media, PR and fashion
• Must be extremely resourceful with a can-do attitude and thrive in a fast-paced creative environment
•  Passion and creativity
 
We are looking for fashion interns to commit to a minimum of 3 months for at least 3 days every week. 

This is a paid placement.

To Apply send your CV to affiliates@vavavoom.ie

Insight Analyst

Posted in Jobs on 20 August 2015

Job Description

Job Title             Insight Analyst 

Reporting to       Head of Insight, Commercial Strategy and Trading Director, Commercial Director,  

Main tasks:

  • Generate overnight performance reports in excel for distribution daily
  • Provide audience insight around the performance of our shows
  • Update the Commercial Sales team and Key TV3 Group stake-holders on current market trends
  • Attend inter-departmental meetings where required and provide feedback to the team
  • Track weekly/monthly performance and maintain records
  • The above list is not exhaustive. You will be expected to perform duties as necessitated by your changing role and the overall business objectives of the Company, as directed. Training will be provided.

Employee Specification

Essential

  • Third-level Media/Marketing Qualification desirable, but not essential
  • Strong numeracy and literacy skills
  • Proficiency in Microsoft Excel, Powerpoint, Word, Outlook
  • Demonstrable competence with computer systems
  • High level of attention to detail
  • An outgoing energetic up-beat personality
  • You must love to watch TV and be aware of the key TV events
  • You should have a keen interest in Media Analytics

To apply please email (with “Insight Analyst” in the subject line of your email) your CV along with a covering letter (setting out why you are suitable for this position) to julie.eastwood@tv3.ie to arrive no later than noon on Wednesday 26th August, 2015.

*You may be required to do a short 10 minute presentation if successful in making it to the second round of interviews. We will advise of the topic in advance to give ample time to prepare.

 

IOT/Wearable Digital Design Engineer

Posted in Jobs on 17 August 2015

Step inside our world and you'll find one brilliant mind after another working together in a spirit of collaboration that is simply contagious. And through this shared dedication-this culture of innovation and exploration-we do more than deliver the latest technologies. We deliver the future. See for yourself. Look Inside.

That's where you come in. We need innovators and proven communicators like you to push our thinking. We need your strong collaboration and organizational skills, as well as your ability to effectively work with and manage teams. You will help push us to the next level. Joining Intel's Internet of Things means joining a dynamic team at a company that has established a reputation for innovation.

Responsibilities
As a Digital Design Engineer, you will play an integral role in contributing within experienced teams to the successful definition of new Intel products whilst working closely with the Architecture, SoC Security, Physical and Manufacturing teams to ensure the design will achieve right-first-time silicon in high volume production.

Other responsibilities include:
Responsible for the logic implementation of complex design block(s) using RTL coding techniques Working with pre-Silicon validation engineers to develop cluster level directed/random tests and environments Working with the Physical Design (Layout) team on Synthesis, Formal Verification and Timing Convergence

Required Experience Hons. Bachelors/Masters in Electronic Engineering /Computer Science or equivalent
1 to 5 years of direct industry experience
A background in RTL level Digital IC Design using System Verilog* and/or Verilog*
ASIC and/or SoC design experience
A self-starter with the ability to manage your own time effectively
Ability to work well in a diverse team environment
Experience with industry standard development tools and methodologies Experience in unit level validation environment development, test plan generation and test case implementation for the verification of design block(s)

Please apply here.

Systems Automation Engineer

Posted in Jobs on 17 August 2015
Job Description
Amazon Web Services (AWS) is looking for a best-in-class Systems Automation Engineer for the Network Automation Operation team in Dublin, Ireland. This team is working in the heart of AWS global network. We are looking to hire motivated, best-in-class System Engineers for our Dublin engineering centre. The engineers within our team are instrumental in allowing us drive the stability and sustainability of our next-generation networks and to discover innovative ways to automate and scale our network as we expand globally.

Our ideal candidate is highly autonomous, very detail oriented, possesses strong written and verbal communication skills and has significant experience of supporting large scale, enterprise class networks. Systems Automation Engineers work hand-in-hand with Software Development teams and Network Operations to automate and invent new ways of operating Amazon's Next-Generation Network. Excellent written and verbal communication skills and an ability to interact efficiently with peers and customers is required, as well as experience initiating, driving and managing in-event conference calls. The desire and ability to work in a fast paced, collaborative environment is essential. In addition to providing top-tier management and support of Amazon's vast network infrastructure, Systems Automation Engineers are expected to develop best practices, refine operational procedure and constantly think pro-actively and with innovation.

This is an excellent opportunity to join Amazon's world class technical teams, working with some of the best and brightest engineers while also developing your skills and furthering your career within one of the most innovative and progressive technology companies anywhere.

Responsibilities:
  • Automate select network operation tasks through creation and maintenance of tools.
  • Be part of the team that shapes the Automation future in Network Operations
  • Deliver simple, sustainable and repeatable solutions and processes.
  • Work closely with our Network Engineering teams to ensure fast, smooth roll-out of new designs and products.
  • Drive standards across the network and ensure that we are fully compliant to those standards and policies.
  • Identify and troubleshoot recurring platform issues. Effective escalation of same to mid- and senior-level engineering teams for full resolution
  • Create and review documentation and process regarding recurring issues, new standard operating procedures, knowledge transfer material, etc.
Additional Responsibilities
  • Automate select network administration tasks through creation and maintenance of scripts and tools
  • Reduce the end-to-end cost of delivering packets.
  • Mentor more junior staff in network automation, including involvement in the formulation of a structured training plan
  • Participation in entry level interviewing
Basic Qualifications
  • Our ideal candidate is highly autonomous, very detail oriented, possesses strong written and verbal communication skills.
  • Excellent written and verbal communication skills and an ability to interact efficiently with peers and customers is required.
  • The desire and ability to work in a fast paced, collaborative environment is essential.
  • In depth experience in working with Linux/Unix environments.
  • Excellent Ethernet and IP networking knowledge and extensive experience in the application of IP protocols.
  • Substantial background in large scale datacenter network implementations and support.
  • Bachelor's degree in computer science, computer engineering or related technical discipline
  • Software development skills are required, specifically in Python with 2+ years of experience.
Preferred Qualifications
  • Knowledge of major Internet routing protocols such BGP and OSPF
  • Knowledge of network hardware and packet forwarding architectures.
  • Strong Linux experience from provisioning to performance tuning, and a solid grasp on operating system fundamentals.
  • Excellent analytical skills.
  • Graduate degree a plus.

Please apply here.

Software Engineer

Posted in Jobs on 17 August 2015

Software Engineer to join our development team. As part of this team, you’ll help develop products which enable our customers to streamline activities across search engines, comparison shopping sites and online marketplaces. We partner with the biggest names on the internet such as eBay, Google, Amazon, Bing, Shopping.com and Shopzilla. As a member of our product development team, you will have the opportunity to contribute and participate in the following capacities:

  • Participate in a fast paced agile development team building enterprise grade software systems.
  • Design and build advanced software solutions that scale across hundreds of servers and meet aggressive fault tolerance standards.
  • Work closely with numerous “A-List” players in the e-commerce industry, including Google, eBay, PayPal, Amazon, Microsoft, and more!
  • Identify, expose, and crush inefficiencies in our products, processes, and infrastructure. Thrive in an environment that challenges you to not just ask “Why?”, but also propose “How about this?”
  • Work with a team of peers who are smart, professional, pull their own weight, and share a passion for what they’re creating.

Required or Desired Skills

​ ​Ultimately we are looking for smart, self-motivated engineers who are excited about solving hard problems and thrive in a team environment. Attitude and raw ability are far more important to us then specific line item experience. With that understood, there are a few areas of experience that we would especially like to see as follows:

 

  • Bachelors degree or higher, preferably in Computer Science or related field
  • Strong familiarity and experience, at least 4 years, in C# with Microsoft .Net programming technologies on Windows-based platforms (IIS, Microsoft SQL Server, MSMQ, etc.).
  • Database query authoring experience, preferably with Microsoft SQL Server
  • Experience with XML, Web Services, SOAP, and/or REST
  • Working knowledge of ASP.Net and/or HTML
  • Ability to implement architecture and design patterns to help ensure that systems scale for well into the future.

Top Performers exhibit these characteristics as well:

  • Proven track record of creating scalable, industrial strength software products that scale to dozens or hundreds of servers in a distributed, fault tolerant manner.
  • Use of Agile Software Development practices such as Scrum, Kanban and TDD.
  • Experience with enterprise-scale transactional systems.

Please apply here.

 

Nissan Ireland Digital Marketing Executive Role

Posted in Jobs on 17 August 2015

Summary

 

Key Responsibilities

  1. Digital Presence
  2. Digital Communications
  3. Digital Reporting and analysis
  4. Product Connected Technology  Genius

Secondary Responsibilities –

Sponsorship, Events and CRM programmes. Dual Role – Assist the Marketing and CRM teams to deliver some key sponsorship, event and CRM programmes.

 

  1. Digital Presence  

A key aspect to this role will be the strategic development of our online presence – We are in the early stages of a strategic website development plan which needs to be taken over and moved on.

  • Work with our web development agency to develop, implement & manage a full new digital strategy and digital re-build programme.

 

Website asset development, management and update (existing and new) programme includes:

www.nissan.ie

dealer websites,

www.goldstandard.ie

www.nissangocalculator.ie

www.nissangenerationnext.ie  

 

  • Internal communications system - "extranet" management

Re-vamp and maintain this system in conjunction with our IT department

 

  1. Digital Communications

Manage all digital aspects to our communications campaigns as part of the overall campaign focus

  • Display
  • Search
  • Social Network pages strategy and management

Facebook

Twitter

Instagram

You-Tube

  • Online PR

 

  1. Digital Measurement

 

Google Analytics monitoring, analysis and monthly reporting

Digital media campaign monitoring, reporting and analysis

(Search, Social Listening reports, Campaign performance reports and tying in all of the results to our website asset reports)

 

  1. Product “Connected Technology” Genius

Develop a full understanding of the connected aspects offered in all of our products.  Become first point of contact in Nissan Ireland for any dealer / customer enquiries

Assist in connected technology training programmes and training material development for sales teams.

  • Nissan Connect
  • Nissan Carwings (Leaf)

 

Secondary Responsibilities

Dual secondary element to the Digital Marketing Role involves working with the marketing and CRM teams to deliver key sponsorship, event and CRM programmes.

 

 

Key Skills Required

  • Ideally have a digital marketing or business related qualification
  • Website Development and digital marketing experience is preferred but not essential
  • Experience using a CMS system is desirable
  • Strong organisational skills with a high level of attention to detail and ability to work on your own initiative
  • Capable problem solver
  • Use social media such as Twitter, Linkedin, Facebook and Google+ professionally.
  • Innovative person with a passion for digital


To apply, please contact Jeanne McGann at jmcgann@nissan.ie

Why Tinder’s insane Twitter rant was a stroke of PR brilliance

Posted in News on 17 August 2015

The internet is abuzz with Tinder’s crazed rant on a Vanity Fair article.

If you haven’t yet heard, here’s the gist.

This nicely written piece by  journalist Nancy Jo Sales for Vanity Fair first surfaced, singling out Tinder for the downward spiral of modern dating culture.

It looks like Tinder spotted a great opportunity and its social media manager went on a crazed rant against the poor reporter. Yes, a rant that got significant coverage by global press and here’s a quick rundown to start with: Fortune, Wired, TechCrunch, Bloomberg, Yahoo, Fast Company, The New York Times, The Telegraph, and not to mention several other national pubs. A dream come true for any PR person it seems.

It looks like the worst thing to do, for a brand to “lose it” on social media.

But while maintaining a nicely put together corporate image is unquestionable for most brands, what’s a nicely put together brand image to Tinder? I’d say it doesn’t need it.  No stranger to controversy, what’s a little tantrum to the brand?

And it appears this “rant” has all the right messaging you need to convince the public to keep on swiping on its platform – or start, if you’re a single (or not) looking for a little love or a hook-up.

And not to mention one telling sign of intent – tipping off journalists. Here’s a tweet by a Buzzfeed reporter: 

Staged, but still perfect

PR and social media experts say that this was staged is only too obvious.

“As soon as I saw this I thought it was a PR stunt as it was too much too late. Why wait a week to respond? Why respond with 30 tweets, not ask for a right of reply in Vanity Fare itself?” asked Chris Reed, founder of Black Marketing Asia.

“It’s Uniqlo all over again. Sex sells. The media love any kind of sex story,” said Reed. And Reed agrees that Tinder has the kind of image you just can’t damage anyway. “It’s hardly a blue chip brand. It’s like saying that you can damage the AshleyMadison.com brand or Grinder brand or the plethora of other sex app brands which do the same thing. You can’t. They’re a means to an end. They’re almost a utility brand. Who loves them?” he said. “In this context all PR is good PR,” he said.

“Why else would you tip off a journalist that a premeditated (tweet) storm is coming?” said Mylinh Cheung, founder of Epic PR. She pointed out the messaging in the tweets were all nicely aligned and “well-crafted in its impetuous tone.” She also agrees that the rant nicely helped correct inaccurate perceptions from the Vanity Fair article, while drawing global attention. “I would give it bonus points for being able to link its activation to a well established and respected publication like VF as part of the tweet storm narrative. Also, it played to the millennial generation that is one of the main audiences using Tinder by showcasing that it has a voice, that the brand is its own media channel and standing up to traditional media players,” said Cheung.

Carolyn Camoens, regional vice president, SE Asia, Waggener Edstrom did say it was hard to tell if it was a PR stunt, but said that it was probably more important to see who Tinder was really targeting to reach with the rant: “If you look at some of those tweets in isolation, they do tick the boxes of what makes a tweet retweet-worthy. “The ability to meet people outside of your closed circle in this world is an immensely powerful thing.” That’s the kind of thing a Tinder user may feel compelled to re-tweet in validation.”

“No doubt in this instance, the ‘Twitter storm’ did raise a few eyebrows, but let’s not forget that Tinder is in itself not a conservative brand. Therefore, while some of us may wonder if that’s really how you should manage a perceived attack on your brand, it’s worth asking who Tinder was really trying to speak to,” said Camoens.

Source

10 fascinating digital marketing stats from this week

Posted in News on 17 August 2015

Welcome to your weekly fix of digital marketing stats from around the world.

This week we have the rise of connected devices, the rise of digital transformation, the rise in accidentally letting the word ‘millennials’ slip through onto the blog and the rise of describing an ascendancy of something as ‘the rise of’.

 

75% of millennials’ purchases affected by online and/or mobile advertising

Adroit surveyed 1,000 US and Canadian consumers aged 18-34 and 500 US and Canadian consumers age 35+ to see how they shop online and how digital advertising influences their path to purchase. 

Here are some highlights:

  • 75% of those 18–34 and 73% of those 35+ replied that online and/or mobile advertising affects what they purchase
  • 73% of those 18-34 and 71% of those 35+ are likely to change their plans to visit a retailer or restaurant if they are away from home and receive an ad on their mobile device for a local deal or discount in the area
  • 55% of millennials and 54% of those 35+ chose online review sites as the online social medium that affects their retail purchases the most
  • 68% of millennials and 69% of those 35+ agree that one-click purchasing makes a difference in their likelihood to buy something

 

64% of Western European retailers are currently undergoing a formal digital transformation effort

Also according to IDC Retail, all the top Western European retailers are in the process of determining the impact of digital and developing a respective digital transformation strategy.

 

Video completion rate now the priority for U.K. advertisers

A video’s ‘view through rate’ is now the priority for UK advertisers when establishing campaign objectives. According to Videology, 50% of U.K advertisers are choosing it as a top KPI to measure the effectiveness of their media spend.

The UK advertising industry has also seen significant growth in the adoption of multi-screen campaigns, with a 28% increase in adoption since Q2 2014. Videology has found that 80% of all UK video ad campaigns are running on more than one device in Q2 2015.  

Multi-screen campaigns are significantly higher in the UK than in the rest of Europe, with research showing that 63% of EMEA campaigns were run across more than one device.

The analysis also found that the majority of advertisers in the UK are choosing to run their campaigns on medium to large size players, with 71% of advertisers preferring premium quality content. 

Other highlights from study include:

  • 42% of all placements used for Q2 campaigns were taken from upfront guaranteed inventory
  • 26% of all ads were from the FMCG category in Q2, maintaining the same majority as Q1 2015
  • The majority of impressions in Q2 served on entertainment web sites, with 57% of all the impressions. Sports came in second, with 13%.

Online video accounts for 50% of all mobile traffic

Hubspot has created the following gigantic infographic uncovering a host of video related stats, including the insight that 65% of viewers watch more than 3/4 of a video and that 78% of people watch videos every week.

Click for larger version…

 

Mobile advertising grew 65% last year 

According to report from the IAB, mobile advertising has become a $31.9bn global industry. Spending on mobile display ads also rose 88% from 2013 to 2014 reaching $15.1bn, 47% of total mobile ad spend.

 

30% of Tinder users married and addicted to selfies

GlobalWebIndex has also brought to light that 75% of married users consider themselves ‘risk-takers’ which puts them 80% ahead of the average person.

Users are also twice as likely to take ‘selfies’ than the typical digital consumer, almost two thirds (63%) of Tinder users report having done this in the last month. 

Unsurprisingly, Tinder users are heavy consumers of the mobile web. On a typical day, they are spending an average of almost four hours online via their smartphones, double that of non-Tinder users.

The more you know, etc.

 

There are 4.9bn connected ‘things’ in use

Here is an infographic from Computer Science Zone on the rise of the internet of things and the security implications involved.

There have been five breaches of security in 2015 involving 30,000+ records stolen, although there has been a 74% rise in cyber security jobs in the last six years.

Click below for full version…

 

Just 6% can recall brand in 'viewable' video ads

Millward Brown’s study commisioned by Teads, looks into the viewability of online video advertising and shows that with an ad that’s six seconds or less, just 6% of consumers could recall the brand shown. 

The study also compared instream video ads with outstream ads, those placed outside of the traditional video stream, such as within a text article or a newsfeed… 

  • Consumers watch outstream video ads for 25% longer than instream
  • 42% of respondents who viewed outstream video ads were aware of the brand measured in the study vs. only 6% who saw 6 seconds or fewer of the ad
  • 65% of respondents who were exposed to outstream formats were aware of the ad upon video completion vs. 12% who saw 6 seconds of the ad or fewer
  • Outstream formats create a 10% lift in brand awareness of the ad versus instream

 

19 out of 20 premier league clubs are active on Vine

Here are some football related social video stats from Burst…

  • Nine of this season’s 20 Premier League clubs have an active Vine account, posting six second looping videos to Vine and Twitter. Aston Villa is the only club without an official Vine account
  • All Premier League clubs for the 2015/2016 season combined collected 471.8m vine loops from the start of the 2014 season on 16th August 2014 to present day, 6th August 2015
  • The top three clubs alone (1. Chelsea, 2. Manchester United, 3. Manchester City) contributed over 86% of these loops (407,226,205m)
  • Chelsea are the biggest global sports club on Vine and growing at an incredible rate of 2152% YoY. Chelsea started the 2014/2015 season with 9.6m loops and are now at 218m loops 

 

The global internet population now represents 3.2bn people

Domo has released its yearly overview of the vast amount of data that is churned out by the internet’s 3.2bn users each minute. The below infographic highlights interesting stats about our online habits per minute, such as… 

  • Vine users playing 1,041,666 videos 
  • Tinder users swiping 590,278 times
  • 2,041,674,217 emails being sent
  • Uber passengers taking 694 rides 

 

Source
 

 

7 signs you might be a PR pro

Posted in Tips on 17 August 2015

Whether it’s knowledge of SEO or brand journalism, the ever-changing must-have skills for public relations professionals continue to expand.

Beyond actual abilities, there is a certain kind of person who thrives in the unique environment of PR.

Here are seven characteristics that prove you are meant to be in the profession. You might relate to a few, or all, of the following:

1. You’re a gamer.        

Nothing motivates you more than the prospect of winning, which is why you bring you’re “A game” every day. Whether you were an elite athlete or the person chosen last in gym class, in the PR world you are a true competitor. Going head to head with your rivals gives you an adrenaline rush.

2. You go for an extra shot.        

When you order a drink with an extra shot, it’s almost always espresso. You live and breathe coffee. Imagining a life and deadlines sans caffeine and sugar is ridiculous.

3. You worship Thomas Edison.        

Electricity is your lifeblood. You can’t imagine facing the day without a fully charged smartphone, tablet and laptop. You spend your time in coffee shops and restaurants based on the accessibility to power outlets. The menu is secondary. Who has time to eat anyway?

4. You are despised by people sitting behind you at the movies.

Your definition of misery is not being able to check messages and social media accounts at 15-minute intervals. For example, you try really hard to set your phone aside at the movies, but really, two hours is simply too long without knowing whether a crisis is unfolding with your company or client. (Editor’s note: It’s probably best that you avoid live theater altogether.)


5. You never just “watch” or “read” the news.

You see what’s happening in the world through a lens focused on how your company or client can be part of the conversation. Your favorite go-to journalists are conveniently programmed into your phone so you can quickly contact them with the perfect expert when a big story breaks. Your philosophy: A solid PR professional can help define what’s newsworthy, similar to the influence an editor can wield.


6. You frequently forget what day it is.        

In a job that’s a nonstop frenzy from the moment you enter the office, and even during your time off, one day seems to meld into the next. When you finally come up for air, you’re not sure whether it’s Tuesday morning or quitting time on Thursday. However, you usually know when it’s Friday afternoon. Why? That’s when a PR crisis typically happens.


7. You didn’t take math in college—a decision you now regret.

You can recite every rule in the AP Stylebook but can barely balance your checkbook. Who needs math, right? Looking at spreadsheets may make your head hurt, but seeing the metrics on earned and paid media and insanely big numbers that describe your project’s ROI suddenly makes everything feel a lot better. (Apply for a PR Analytics job)
 

In the end, no matter how crazy your day becomes, most true PR professionals would not have it any other way.

 

Source

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