News

Project Manager

Posted in Jobs on 27 May 2016
In February 2016, Paddy Power and Betfair merged to form one of the largest online betting operators in the world: Paddy Power Betfair plc. The merger propelled the enlarged group into the FTSE 50.

The Paddy Power brand boasts an international multi-channel betting and gaming group. The Paddy Power brand is widely seen as one of the most distinctive consumer brands in Europe. The Betfair brand is famous for Innovation. Betfair pioneered the betting exchange in 2000 – a product which altered the landscape of the sports betting industry.

Today, Paddy Power Betfair is a force to be reckoned with. We have a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of B2C and B2B operations across Europe.

Project Manager – Office Fit-Out and Integration (9 month contract)

Company Information

Paddypower Plc and Bet fair Plc merged in early 2016 to form one of the fastest growing, innovative and dynamic businesses in the betting and gaming sector. Following the merger we have embarked on a number of office integration projects to meet the future needs of the new company in Dublin, London, Malta and Porto.

Opportunity

The Property & Facilities Management within PaddypowerBetfair are tasked to manage the company’s property portfolio and to deliver solutions to workplace challenges that are truly unique in complexity and scale.

Due to the number of projects that are now being undertaken we require an experienced Project Manager to work with the Property Team to deliver these projects. The successful candidate will be based in our Head Office in Clonskeagh Dublin, but will be required to travel to the various offices in London, Malta and Porto as required.

Main duties & responsibilities:

• Manage internal and external project teams to deliver the planned programme of works on time and on budget.
• Manage and coordinate the contractors and the design teams on each project.
• Manage third party contributions to the programme where applicable.
• Manage the programme's budget, monitor expenditures and costs against delivered and realised benefits as the programme progresses.
• Collaborate and communicate with all areas of the business to deliver the right result within a fun, demanding and fast moving environment.
• Effectively plan, manage and report progress, problems and solutions on delivery of projects & programmes to key stakeholders.
• Issues/risk management


Skills Experience Required:

• 7+ years commercial project experience with demonstrable experience in office fit out and refurbishment projects.
• Well versed in multiple project management and delivery methodologies.
• Experience in managing senior stakeholders.
• Strong communicator - communication is a key factor in this role within technical and business environments.
• Ability to lead and contribute to the decision making process.
• Ability to find innovative ways to resolve problems.
• Strong analytical and problem solving skills and ability to challenge and bring new insights and ways of working where these are beneficial.
• Detail-oriented and highly organised.
• Ability to strongly influence others in a constructive style and thrive in a dynamic environment
• Highly competent with Word, Power Point and Excel.

Please apply here.

 

Java developers

Posted in Jobs on 27 May 2016

My client in Limerick are looking for 2 senior & 2 junior Java developers to join their team on a permanent basis.

Junior candidates will have 1+ years experience with good JAVA, Spring, web technologies &

Javascript experience.

Senior candidates will have 4+ years experience with cloud technologies, strong JAVA development, RM frameworks & SQL.

Required education:

  • Bachelor's

Please apply here.

Arnotts Senior Marketing Executive (Beauty)

Posted in Jobs on 27 May 2016

Job Overview

We are looking for a motivated and ambitious Senior Marketing Executive to join a dynamic, forward-thinking Marketing team, which plays a critical role in determining and delivering the next chapter of Arnotts’ successful history. This position will be focused on our Beauty Departments. You will enjoy working in fast paced, results driven, cross functional team environment, where optimal customer experience is the focus. You will be driven to bring your career to the next level and keen to help develop and coach other team members in an environment where innovation and commerciality are key.

 

Duties & Responsibilities 

  • Working with the wider Marketing Team, develop, co-ordinate and implement the highly active Events Calendar across all categories.  
  • Operationally, work closely with the key stakeholders in the business to achieve commercial success in all events and tactical activities, ensuring everything is executed to the highest Arnotts’ standards, on budget and on time.
  • Act as the Community Manager across all Arnotts Social Media channels.
  • Own the content calendar; ensure appropriate integration and representation of varying business functions’ content.
  • Partner with PR colleagues to drive engagement at scale through delivery of effective outreach plans.
  • Keep abreast of evolving social media platforms and direct marketing initiatives which can be leveraged to enhance Arnotts’ market presence and bring vision and innovation to the ongoing development of Arnotts customer interactions. 
  • Analyse and report on commercial performance on these channels. 
  • Work alongside the Marketing Manager and Head of Business Development to develop and implement the marketing strategies for concession partners in-store and online, always ensuring a point of difference for the Arnotts business is delivered.
  • Work with the Marketing, Online, PR and Visual Merchandise teams to support the consistency in messaging in all content and key activities
  • Be responsible for the Budget management on all your activities, events, social media activity and additional areas as requested in a timely manner
  • Ability to take ownership of a project and oversee through planning, execution and conclusion.

 

Knowledge, Skills & Abilities 

  • Proven track record in growing customer engagement through effective Social Community Management & Influencer outreach.
  • Experience in creating and executing innovative events
  • Results driven
  • Forward thinking
  • Excellent communicator
  • Commercial
  • Excellent copy writing skills a must
  • Self-Starter
  • Excellent time and budget management skills
  • Thrives in a fast paced environment
  • Good presentation skills
  • People management skills, ability to coach and delegate effectively and create a positive working environment.

 

Education & Experience 

  • Degree in Marketing or equivalent
  • 3-4 years experience in a similar role
  • Retail experience is preferable but not essential
  • Stakeholder engagement experience is essential
  • Proven track record of achievement within a marketing function
  • Experience of working to deadlines and having total responsibility for projects
  • Previous beauty experience is anadvantage

Please apply here.

PR & Marketing Manager

Posted in Jobs on 27 May 2016

National Beauty Distribution - Ireland
Part-time The ideal candidate will be creative, quick on their feet and have a keen interest in the hair & beauty industry. An understanding of "growth-hacking" would be a distinct advantage. They will need to enjoy hard work and the freedom that come with life in a small company. On a daily basis, they will be responsible for creating and managing the execution of all marketing activities. They should also have a strong interest in beauty and fashion blogging.

Requirements:

  • Work with bloggers and journalists to have them try, review and products from our range that suit them.
  • Be part of managing our online presence, including social channels. Ensure that all content is built around the principle of driving agreed CTAs (Call to Actions).
  • Assist with press & media management and the issuing of media releases. Maintain and manage an up to date press list and press outreach program.
  • Liaise with existing customers to collect feedback and testimonials and develop customer case studies. Work with customers to obtain permissions for us to use them in our promotional materials.
  • Maintain monthly calendar of marketing activity and share with entire team.
  • Keep an eye on our competitors with proper competitor analysis and provide regular updates to the rest of the team.
  • Help produce and manage brand assets, SWAG, POS materials, as well as internal brand materials.

Benefits:
Competitive package with a bonus offered for hitting key metrics. You can work from either our Cork or Dublin offices.

Please apply here.

Duty Manager

Posted in Volunteer Opportunities on 26 May 2016

Post:  Front of House Duty Manager (part-time/temporary) Reporting to: Front of House Manager

Contract: Part-time temporary

 

Key Tasks and Responsibilities:

 

The Duty Manager has overall responsibility for the management of the event, crowd control, assignments for chief stewards and volunteers, evacuation control, and customer service issues.

 

As Duty Manager you are responsible for the general management of the venue during an event. It is your duty to ensure that from conception to completion the event runs professionally and smoothly across all departments. Security, health and safety checks are high priority.

 

Responsibilities include:

·    Liaising with bar, box office, stage door, cleaners and duty technicians.

·    Meeting promoter and ensure that they are happy with how the event is setup.

·    Managing and co-ordinate all Front of House staff (including volunteer staff)

·    Ensure fire safety checks complete and venue clean and ready for patrons’

arrival.

·    Holding briefings with FOH, bar, box office, technicians, volunteers, security and cleaners.

·    Assisting any patrons with special requirements.

·    Ensuring event goes up on time at start and after interval.

·    Completing show reports.

·    If there has been an incident ensuring relevant paperwork has been completed.

·    To carry out any other task that may be reasonably required by the Front of

House Manager.

 

Person Specification: Essential Skills

·    Ability to drive excellent customer care.

·    Excellent interpersonal skills and a high level of self-motivation.

·    Excellent written and spoken English.


·    High attention to detail and will be able to ensure the smooth running of operations.

·    Excellent communication and time keeping skills.

·    They must be a team player and have the ability to multi task and work under pressure.

·    They must be available to work anti-social hours (evenings and weekends) as business needs. Ideally the candidate would have their own car as shifts can

end after 11pm

·    A qualification in first aid would be desirable but not essential.

 

Please apply to jilly.kiely@thehelix.dcu.ie enclosing a short cover letter and a current CV.

 

Application deadline is: Friday 10th June

Front of House Duty Manager

Posted in Jobs on 26 May 2016

Post:  Front of House Duty Manager (part-time/temporary) Reporting to: Front of House Manager

Contract: Part-time temporary

 

Key Tasks and Responsibilities:

 

The Duty Manager has overall responsibility for the management of the event, crowd control, assignments for chief stewards and volunteers, evacuation control, and customer service issues.

 

As Duty Manager you are responsible for the general management of the venue during an event. It is your duty to ensure that from conception to completion the event runs professionally and smoothly across all departments. Security, health and safety checks are high priority.

 

Responsibilities include:

·    Liaising with bar, box office, stage door, cleaners and duty technicians.

·    Meeting promoter and ensure that they are happy with how the event is setup.

·    Managing and co-ordinate all Front of House staff (including volunteer staff)

·    Ensure fire safety checks complete and venue clean and ready for patrons’

arrival.

·    Holding briefings with FOH, bar, box office, technicians, volunteers, security and cleaners.

·    Assisting any patrons with special requirements.

·    Ensuring event goes up on time at start and after interval.

·    Completing show reports.

·    If there has been an incident ensuring relevant paperwork has been completed.

·    To carry out any other task that may be reasonably required by the Front of

House Manager.

 

Person Specification: Essential Skills

·    Ability to drive excellent customer care.

·    Excellent interpersonal skills and a high level of self-motivation.

·    Excellent written and spoken English.


·    High attention to detail and will be able to ensure the smooth running of operations.

·    Excellent communication and time keeping skills.

·    They must be a team player and have the ability to multi task and work under pressure.

·    They must be available to work anti-social hours (evenings and weekends) as business needs. Ideally the candidate would have their own car as shifts can

end after 11pm

·    A qualification in first aid would be desirable but not essential.

 

Please apply to jilly.kiely@thehelix.dcu.ie enclosing a short cover letter and a current CV.

 

Application deadline is: Friday 10th June

Project Manager

Posted in Jobs on 17 May 2016

Technical Project Manager - Cyber Security

This is a Contract daily rate role based in Dublin

The successful Technical Project Manager candidate will have the following experience:
5+ years Project Management experience
Strong Stakeholder Engagement
Experience working on Cyber Security Projects
Experience in the Financial Services Sector is an advantage

If this is the next step for you in your career give Sandra Moran on 01 652 0 652 to learn more about this exciting opportunity and email your CV sandra.moran@realtime.jobs
Should you know someone that would be a strong match for this role please pass on my contact details
Connect with me on LinkedIn to keep up to date on similar roles ie.linkedin.com/in/sandramariemoran

Education Level Required

Please apply here.

IT TRAINERS

Posted in Jobs on 17 May 2016

About IACT

IACT is Ireland’s leading IT Training and online learning company. Established in 1993 we provide training throughout Ireland covering all areas of IT from Microsoft Excel and Photoshop to industry leading technical certification programmes from Microsoft, Oracle, CompTIA and Cisco.

Due to ongoing expansion we are currently recruiting IT Trainers to join our team.

The position:
IACT are recruiting IT Trainers with experience in a wide range of different technologies. We are looking for enthusiastic and passionate individuals to join our team and help continue our growth. We have both full-time and part-time (evening or contract) positions available.

Why this is a Great Opportunity:
 

 

  • Training at IACT is fun and rewarding and our students love our courses
  • We are a growing, profitable company with opportunities for career advancement

Requirements:
An enthusiastic, ambitious and hardworking individual who is keen to succeed in a fast-moving and dynamic environment.



 

  • Excellent communication skills
  • Native or fluent written and spoken English
  • Ability to work on your own initiative
  • Strong time management skills
  • Enthusiastic and passionate about technology.
  • An ability to work as part of a team
  • Keen interest in technology
  • Expert user of Office technology
  • Be able to demonstrate expert teaching skills
  • Have a keen interest in education and training
  • Have a full, clean drivers licence

We would like to hear from suitable candidates interested in this exciting and rewarding position. We look forward to hearing from you here.

Why Do Giant Companies Step on Consumers Toes: Real Examples of Giant Corporate Mistakes

Posted in News on 17 May 2016

Large corporations often make mistakes, sometimes by accident and sometimes on purpose. The closer the company is to being a monopoly, the greater the chance they will step on our toes. This week’s article will delve into recent real world examples of giant companies stepping on customers’ toes. We will name names and tell it like it is. We will look at some of the big players who are well known Like Google, Microsoft, and Facebook (plus a few lesser known companies). So read on and be ready to learn about real world examples of giant corporations biting the hands that feed them because they can. Now that I have shared many of the ways giant companies step on client’s toes, let’s look at some recent examples.

Before delving into the marketing/PR mistakes of large companies, I want to lay out what I feel are the common precursors to these mistakes. The primary precursor is when a company becomes really big, its internal communications level goes down. This is easy to understand, because when you have a lot more people in the mix, it makes it easier for miscommunication to take place. On top of this problem, many of these companies have become giants because they were first to market or have achieved a quasi-monopoly status with their product or service. When a company controls market share, it seems to believe it can do no wrong. This usually sets even the biggest companies up for a pratfall, because they start believing their own hype and stop paying attention to what the public wants.

Let’s start with Google

Google often assumes its audience and loyal customers read its blogs and regularly search its website for product announcements. Wrong! Take Google+, a product that Google has been fiddling with since its launch in 2011. First, they bundled many of their premier products into Google+, making it easy for people to find and use their products. Then it began to strip out products one by one. It moved Google Local into Google+ then moved it back out. Next it changed Google local to Google my Business. It did the same with Picasa. Moved it in, then out, before replacing it with Google Photos. Hangouts was in, and now it’s out. As a rule, most users found out that these changes took place when they couldn’t find the feature they came to use.

Google’s Issues don’t Stop There.

Google is forever changing its algorithm for organic search. Some say between 400 and 600 times a year. This costs businesses billions of dollars each year in lost revenue and additional R and D, plus site retooling. Google has stated publicly these changes fall into three categories. Updates to improve the customer experience (i.e. The user gets what they are really looking for – not just content, but what they intended). Updates have also been initiated in an effort to thwart professional SEO marketers and criminals from gaming the system.

Just take a look at the multitude of updates named after cute animals over the past six years to get an idea of how pervasive the constant changes have become. Updates like Penguin, Panda, Hummingbird and, pigeon all wreaked havoc on tens of thousands of businesses. There are also other updates not named after cute animals. Last year Google announced an update that had a profound impact on all websites. Google decided that websites needed to be mobile-friendly. I agree with this, but since most websites were not ready for this change, it immediately removed millions of websites from mobile search.   Thus the update was nicknamed Mobilegeddon.

Google’s update cost billions of dollars each year.

When Google implements an update, there are millions of businesses that become big winners and others that are huge losers. If you’re lucky (or really paying attention) you win. If not, you lose big. Do the math. If one million of the 500 or so million websites on Google need to update the site, because of a Google algorithm change, and it cost them $1,000 to address the update, they would spend a billion dollars altogether. An example of this was when many realtors lost their page one position after working so hard to reach that position last year. Google’s new algorithm changed the emphasis from primarily content, to being in directories to rank for local search. Those sites that had used content as the primary ranking factor lost out.

That does not mean Google is doing things in an arbitrary way. No sir, it is very deliberate. Google does not picks who the winners and losers will be – it’s the search engine. It isn’t targeting individual companies — mind you, Google emphasizes what it wants companies to engage in.

Google Does It Again

he tech giant’s latest algorithm changes will soon force more businesses to depend on GoogleAdWords for traffic. Google recently changed the number of organic search listings from approximately 12, to seven organic listings.  With the reduced number of search page result listings now in play, fewer businesses in the same industry or category can be shown at one time. That means it’s even harder than ever before to get on page one of Google search. I just hope that other search engine companies realize this is a perfect opportunity to steal away search users and business customers from Google. If they offer a search product that provides a more useful listing set, than the mere seven listings Google is now serving up, they could gain market share. This is especially true if Google tries to gouge its customers with its monopoly in pay per click.

Speaking of Google pissing off millions of users

We recently reported how Google was spying on every keystroke you make. It’s a fact that every Google property from Gmail to Google+, Google Search, and YouTube is tracking your every move. Back then this caused an uproar, however, that uproar is dying down and is now almost forgotten. Read The Piracy of Privacy – the looting of Privacy in America for more details.

What about Microsoft

Microsoft pretty much has a monopoly hold on the PC OSmarket. This has allowed the firm to take whatever direction it chose. It did not ask the consuming public what they wanted. Because if it had done so, products like Millennium, Vista and Windows 8 would have never come to pass.

Microsoft launched Millennium, back in 2000 and it ended up being one of the shortest-lived products they ever launched. Most Microsoft customers hated it because it was full of bugs and because it was a big change from windows 98. The following year they replaced it with Windows XP (which had a legacy support look and feel) which extended XP’s life span to become one of the longest-lived MS products to date.

When Vista was launched, it fell flat on its face because it looked so different than Windows XP.  Then Microsoft got smart and fixed that problem with Windows 7. But guess what, it could not leave well enough alone. It launched Windows 8 and again pissed off the masses. Windows 8 was such a big flop that Microsoft had to bring Windows 7 back from retirement. The firm quickly figured out that new PCs were not selling with version 8 and started offering PCs with both Windows 7 and 8.

Windows 10 is proof that Microsoft has learned some lessons from its prior mistakes (even though it seems to make the same ones repeatedly). This new version has been a big success, but not without its own gotchas. I recommend reading –“What’s Up with Windows 10 – the good the bad and the ugly” to get some insights. Also Microsoft is trying to get people to use its free One Drive storage. However, it recently shot itself in the foot by downgrading the free capacity from 15 gigs to 5 and also took back the unlimited capacity for office 365 users.  This flies in the face of common sense since Google, its arch rival, recently made it possible to get 30 gigs on Google Drive for free and even possibly a terabyte of free cloud storage.

How about the many Face of Facebook

Facebook, in the past few years, has raised the hackles of its subscribers on a regular basis by constantly changing how Facebook works. Facebook seems to revel in making its user base angry. Facebook has made what seems like continuous changes to the way the News Feed and timeline works. It seems to shuffle the deck where commands and function are located, making it harder for businesses trying to manage their fan pages. This has profound effects on both subscribers and businesses using Fan pages for marketing.

Not long ago, it suddenly changed how contests could be run. Lately, it has made the filtering of the timeline so strong that businesses are mostly forced to run pay per click ads, if they want their follower to see any of their corporate posts. As a general rule, Facebook seems to be enamored with changing things, from the location of features to advertising rules. Privacy is almost nonexistent on Facebook. If a person died suddenly, his or her pages may be stuck on Facebook forever. If the significant other doesn’t have the username and password for the deceased person’s page, he/she can’t have the site taken down.

My last annoyance with Facebook is it has zero phone tech support. On top of that, its e-mail tech support gets a poor grade as well. I know I am not dissing Facebook as much as I have Google and Microsoft, but take it from me, it seems to work hard at making sure that the only constant is change.

Smaller Companies are not Exempt

There are literally hundreds of examples, however, the examples aren’t just with the mega corporations. Smaller companies and even some startup are guilty of the same kind of mistakes. Take Fitbit as an example, it tried to explain away accuracy errors in its activity health trackers, as minor, which eventually caused the creation of a class action lawsuit. This also caused a lot of furor in the social arena as well.

Many know the headache of apps going from great to bad when they update themselves and cause the user’s Smartphone to crash or lockup.  Recently, one of my all-time favorite apps, call WAZE, caused me to uninstall it altogether. That app updated itself while I was driving. That update immediately locked up my Android Smartphone while I was taking a call! Boy was I livid!

You have a choice and a decision to make.

It is your duty as an informed consumer to share your product and customer service experience with the rest of the world. This is the only thing keeping giant companies on the path to happy customers. Today giant companies no longer can provide poor products or customer service as long as you report what they are doing. Social media has become the great equalizer. If you do not use your rights as a consumer to complain (or sing their praises) on social media when you have been taken advantage of, it’s on you. Don’t let giant companies squash you like a bug. We can all fight back by sharing stories of poor customer service, bad products or corporate lying. You can also help these companies by praising them when they do a good job. Social media has given you a real voice. It’s given you a carrot and a stick to keep them in check.

Source

The Top 5 SEO Metrics You're Probably Misreading

Posted in News on 17 May 2016

It could be argued that is SEO the very foundation to existing, and surviving, in the online business world. Without a strategy for vaulting your site to the first page of Google and Bing’s search results, gaining recognition or authority is largely futile; and most businesses know this as fact. That is why there is an array of various SEO monitoring and enhancement tools available; and at least one should be in your regular arsenal.

Yet despite all of the tools, apps, and engines accessible to business owners, these tools are generally useless if you don’t have a decent understanding of how to read the metrics. Many think their comprehension is stellar. What many might not know, however, is how misleading some of these metrics actually are.

SEO metrics can actually be quite deceptive and challenging to accurately interpret. To help clear up some of those misconceptions, here are the top five SEO metrics that you are probably misunderstanding.

1. Organic Traffic

While organic traffic is a major indicator of your overall SEO efforts and a great metric for measuring your website’s health, it should not be taken solely at face value.

Organic traffic lets you know how many visitors found your site through an organic search. The more organic traffic you receive, the more people are naturally finding you through the SERPs. What this metric doesn’t tell you, however, is how users behave after arriving at your site. Your organic traffic can be through the roof, but if visitors are bouncing off of your site shortly after arriving, it could be causing more harm than good as Google does factor bounce rates into its ranking algorithm.

While gaining loads of traffic is a noble goal, it is always better to have lower volumes of targeted, engaged visitors than astronomical numbers of visitors who will ultimately never convert.

Gain deeper and more useful insights from these figures by employing heat maps like those provided by Hotjar or Behavior Flow reports in Google Analytics.

2. Links and Shares

While backlinks are critical for building authority online, this can become nothing more than a vanity metric if not properly analyzed. Just ask those on the receiving end of Google’s Penguin algorithm update.

The effects of Penguin have been felt far and wide as the goal of this software is to target and eliminate links that appear as unnatural or spam-like. So, despite your hulking number of links and social shares, the quality of those links is the real data that you should be paying attention to. In the digital world of oversaturation, quality trumps quantity every time. To make legitimate sense of your links and shares, and to gain an accurate measure of their value, dig deeper into who is citing your material and disavow anything that can potentially drag you down.

3. Site Speed

Another pivotal metric for receiving a rise in the SERPs is site speed. This includes overall page load time, the time it takes images to load, as well as other elements included on your website.

Site speed reports from Google Analytics can often produce unbelievable numbers. The reason for this is that the report begins measuring only one percent of your users and then averages these metrics to produce its final number. The relatively minute number, when compared to your overall traffic, is therefore extremely susceptible to malware-infested users who will effectively sink your score and produce results that are not wholly accurate.

Fear not, as there is a workaround for gaining a clearer picture on the matter.

By increasing the sample rate to 100 percent, or its peak of 10,000 hits per day, you can acquire more accurate information as to your site’s performance. Alternatively, the use of tools like Pingdom or WebPagetest can be an invaluable resource for analyzing your site’s speed.

4. Time on Page

This is, quite possibly, the most misleading metric of them all. While there is no doubt in the report’s utility, it can, and does, neglect a portion of the activity occurring on your site.

Average time on page is measured in two different ways. The first is dependent upon the visitor viewing multiple pages. If this occurs, then the calculation begins when the visitor views the first page and ends when they move to the next page, and so forth. If the visitor only views one page, however, then the calculation becomes dependent on engagement with your site. The measurement will gauge the time between when the visitor landed on the page and the last engagement hit after arriving. If the visitor leaves the page before engaging, this is effectively marked as a zero session. It doesn’t matter if the visitor was on your site for 10 seconds or 10 hours; if they didn’t engage, it doesn’t get counted.

Unfortunately, there is no real way to combat this without inflating other numbers. The real takeaway here is to be aware of how this number is calculated and take that into consideration when analyzing your metrics.

5. Exit Rate

When it comes to Exit Rates, this metric is actually quite intuitive; it is people’s understanding of it that convolutes the story told. Exit Rate provides percentages of the last page viewed in a session, granted that there were more than one; otherwise, this would be your bounce rate.

The issue with peoples’ perception of Exit Rate is that they view it negatively; if visitors exited on “page X” then there must be something wrong and it needs to be further optimized.  While this might be true if the page resides towards the middle or end of your sales funnel, this logic does not hold true across the board.

Many queries that run through Google or comparable engines are entered for the sole purpose of obtaining information; not making a purchase or signing up for a newsletter. If a user visited your site with the intent of gathering information on a topic or product for later purchase, they will naturally leave once that knowledge has been acquired.

When analyzing your Exit Rate, take into consideration intent of the user, the page they exited from, and what utility that page serves. To gain a more intimate understanding of why users are leaving your site from a particular page, try segmenting users through the ‘Advanced’ tab and evaluate their journey with User Flow reports. You may discover there is nothing wrong with the page; it is just the natural order of things.

Possessing a greater understanding of these metrics and how they are measured will allow you to become more effective and impactful in your quest to top the SERPs. We hope you feel far more equipped to know exactly what your site’s numbers are telling you about the user experience.

What are some other commonly misinterpreted SEO metrics? Which one do you have the most trouble analyzing and understanding?

Source

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