FITZWILLIAM INSTITUTE
  PROVIDERS OF ACCREDITED PRACTICAL SKILLS TRAINING COURSES FOR OVER 25 YEARS
 

Workshop Programme:

The Fitzwilliam Institute offer two day practical Workshop Programmes delivered by industry professionals. These programmes include practical activities and upon course completion participants will receive a continuous professional development certificiate.

Successful Event Planning and Design. Two day CPD Certificate Workshop

Topics Covered include:
  • Event Management Planning
  • Identifying Event Goals
  • Listing Objectives
  • Conducting a Competitive Analysis
  • Create an appropriate Vision and Mission for an Event
  • Managing Event Planning Schedules
  • Feasibility Studies
  • Record Keeping Mechanisms
  • Human Resources and Recruitment
  • The Event Design Process
Practical Activity: Taking a Client Brief to identify strategic goals and event objectives.

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.



Marketing and Public Relations for Events. Two day CPD Certificate Workshop

Topics Covered will include:
  • Marketing Event Principles
  • Needs and Motivations of Event Customers
  • The Market Research Process
  • Effectively Collect and Analyse Market Data
  • Elements of the Marketing Mix
  • Target Marketing Channels
  • Event Direct Marketing Strategy
  • Planning the Event Proposal Strategy
  • Preparing the Event Proposal
  • Budgeting and Buying Advertising
  • Publicising the Event
  • Pre Event Campaigns
  • Methods of Measuring Marketing Activity
  • Formulating a Public Relations Strategy
  • Press Release Writing for Event promotion
  • Planning a Press Conference
  • Writing The Public Relations Plan
  • Press Release Structure
  • Appropriate use of Language for Press Releases
Practical Activity: Write a Marketing Plan to collate all marketing activities, timelines and budgets and formulate an effective Public Relations Plan.

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.



Event Budgeting and Logistics Management. Two day CPD Certificate Workshop

Topics Covered will include:
  • Advantages and Constraints of Using a Budget
  • Key Elements of Budgetary Control
  • Forecasting Expenditure
  • Discount and Pricing Plans
  • Supplier Fees and Deposits
  • Basics in Profit and Loss Account
  • Key Elements of Site Planning and Inspection
  • Planning Event Protocol Requirements
  • Sourcing Audio Visual and Technical Support
  • Creating Activity timelines for Running the Event Activities.
Practical Activity: Prepare an Event Budget with a goal to illustrate Event Profitability and all Coordinating, Promotional and Execution Costs. Practical Activity: Prepare Supplier and Team Activity Timeline to outline the flow of all planning and breakdown activities.

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.


Event Sponsorship and Fundraising. Two day CPD Certificate Workshop

Topics Covered will include:
  • Fundraising Events Key Drivers
  • Earning Target for the Event
  • Developing Event Goals and Objectives
  • Sourcing and Working with Volunteers
  • Preparing an Event Action Plan
  • Choosing Sites and Locations
  • Working to a Budget
  • Generating Sponsorship Support
  • Determining Potential Sponsorship Market
  • Assessing Selling Points of the Event
  • Determining Sponsorship Fulfilment Responsibilities
  • Research and Set Sponsorship Pricing
Practical Activity: Develop Marketing and Sponsorship Strategy that reflects the targets and requirements of the event. Practical Activity: Prepare a Sponsorship Proposal that illustrates the benefits of the event and why sponsors should participate.

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.



Successful Sporting Events. Two day CPD Certificate Workshop

Topics Covered will include:
  • Plan a Sporting Event from Conception to Post Evaluation
  • Event Media Marketing and Management
  • Logistics that Apply Across Different Sports
  • Earning Event Sponsorship
  • Managing Corporate and/or Celebrity Hospitality
  • Event Operating Strategy
  • Organising Events Team and Onsite Staff
  • Admissions Management
  • Compliance and Protocol Procedures
  • Planning Awards Ceremonies
Practical Activity: Design a Sporting Event Action Plan to outline all components and timelines of the event.

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.



Event H.A.S.A.W. and Risk Management. Two day CPD Certificate Workshop

Topics Covered will include:
  • Central Role of Event Ownership
  • Event Risk Administration
  • Necessary Contracts for Events
  • Obtaining Event Insurance
  • Managing Health and Safety
  • Event Risk Assessment
  • Copyright and Trademark Considerations
Practical Activity: Develop an Emergency Plan to understand the appropriate steps taken in unforeseen circumstances

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.



Successful Corporate Events

Topics Covered will include:
  • Impacts Events have on their Stakeholders
  • Use Events to Strengthen Corporate Pride and Values
  • Organising Local and Global Corporate Events
  • Review Corporate Event Types
  • Events as Corporate Motivators
  • Managing Important Corporate Events
  • Determine Corporate Event Theme
  • Organising Corporate Hospitality
  • Negotiating Event Investment Returns
  • Managing Event Costs
Practical Activity: Design a Corporate Event to understand the specific requirements of this sector

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.



Presenting the Perfect Event Pitch. Two day CPD Certificate Workshop

Topics Covered include:
  • Pitch Preparation and Research
  • Understanding your Audience
  • Speech Content (Subject Matter and Objectives)
  • Speech Delivery and Variety
  • Body Language
  • Eye Contact, Presentation Aids, Visuals
  • Management of Locations and Audiences
  • Pitch Presentation Structure
  • Perfect Pitch Secrets
Practical Activity: Design and Deliver a Pitch Presentation to learn different styles and practice your skills.

Two Day Workshop Fee €495

Book Now online through our Course Payments Page alternatively payments can be made by cheque, bank draft, credit card, laser card or bank transfer.