Event Management is a dynamic and fast paced industry. To respond to current sector demands this evening course is designed to enable participants to;
Develop an innovative and multi-skilled approach to planning and coordinating events
Attain practical and specific training that can be applied in real world situations
Gain a transferable qualification whilst working aroung career and family commitments
To compliment the promotional and presentation requirements of the event management sector this course includes a substantial Public Relations module.
Course Content
Event Management: Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives. Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-Ordination; Creation and Presentation of Proposals to Clients.
Event Management: The Role of the Event Manager
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planing and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.
Event Management: Co-ordinating Events
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.
Event Management: Event Planning Documentation
Event Contracts and Agreements, Troubleshooting Event Co-ordination, Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event, Creation and Presentation of Proposals to Clients.
Event Management: Marketing Event Principles
Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
Event Management: Marketing the Event
Planning the Event Proposal Strategy, Preparing the Event Proposal, Sending Invitations; Budgeting and Buying Advertising, Publicising the Event, Organising Contests, Merchandising, Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.
Event Management: Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.
Event Management: Corporate Event Management
Corporate Events Integration; Organising Local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs.
Event Management: Organising Conferences
Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events.
Event Management: Sporting Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.
Event Management: Celebrity Events
This area covers organising Celebrity Events, Concerts and Launches, Television Related Events, Award Ceremonies, Fashion Shows, National Festivals, Galas, Special Themed Events, Internet Event Launches, dealing with Celebrity Agents, handling Celebrity Wish Lists, Fireworks Displays.
Event Management: Fundraising Events
Key Drivers Behind Running the Event, Establish a Budget and Earning Target for the Event, Developing the Event Goals and Objectives, Sourcing and Working with Volunteers, Preparing an Event Action Plan for Pre, Onsite and Post Event Management, Choosing Sites and Locations, Working to a Budget, Generating Sponsorship Support.
Event Management: Government, Civic and Political Events
Planning for major Social and Political Events; Event Sponsorship; Managing VIP's; Developing Major Political Events.
Event Management: Event Sponsorship
Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Event, Determining Sponsorship Fulfillment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.
Different Types of Evaluation Techniques, Understanding Options to Evaluate the Effectiveness of an Event, Determine How to Evaluate Speakers and Suppliers, Tabulating and Reporting on the Event's Success to the Client.
Eco-friendly Events
The Importance Of Making your Events Environmentally Friendly;
Benefits to your Company, Benefits to your Clients, Benefits to the Environment.
Environmental Standards & Eco-friendly Credentials;
Schemes you can adhere to, Options Available, Carbon-Neutral Events.
Types of Eco-friendly Events/Suppliers;
Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers,
Eco-Friendly Venues and Questions to ask them.
Public Relations
Sponsorship; Internal PR Functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars, Exhibitions and Conferences; Audio/Visual Aids; Writing Skills - Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters; Crisis Management; Corporate Advertising; Brochures and Printing.
Online PR Module
The Social Media Landscape
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
The Internet as a Media
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
Online PR building blocks
Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.
Social Media and PR strategy
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Online Influences on present PR practices
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice.
Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
Preparation and Research; Speech Content - Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact etc; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
Event Management: Course Project
The course project is an important part of the course. Groups are formed and each group is given the project brief. The groups are then asked to present their recommendations to the examiners towards the end of the programme. This gives participants the opportunity to use the knowledge they have obtained during the course in a focussed way and develops teamwork skills.
Methods of Training
Lectures, Discussions, Role-Plays, Practical Exercises, Projects, Case Studies, etc.
Lecturers
The Fitzwilliam Institute maintains a panel of qualified and motivated lecturers who work as a team monitoring each student's progress.
Who Should Apply
Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has event management as part of their job specification. Early application is advisable as places are limited. If you wish to arrange a consultation for this course please contact us on (01) 2834579
Application Process
Application for this course is by consultation. We are currently arranging consultations for this course.
Qualifications
Successful candidates qualify for the Diploma in Event Management (Dip. Event Man.). The Diploma is awarded at Distinction, Credit or Pass level. The Diploma is accredited by the Public Relations Institute of Ireland and is internationally recognised.
