The landscape of Advertising and Public Relations have changed dramatically in the face of this exciting medium.Internet Marketing has emerged as a Powerful Tool in the Management of;
The Web and E-mail
- Interactive TV and Wireless Media areas
- Search Engine Advertising and Optimisation as Mechanisms to Promote, Publicise and Profile
Our Practical Diploma Course will enable participants to develop the skills to Manage their Marketing Challenges Digitally.
This course is accredited by The Advertising Association of Ireland and is Industry recognised.
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Almost €800 million is being spent on advertising in Ireland each year across a myriad of media types.Internet Marketing and Social Media is a career to which many aspire. Keys area requirements demand;
- On the management or client handling side an analytical and focused mind
- On the creative side an original but disciplined mind
- In media planning, precision and negotiating skills
Our Postgraduate Diploma in Internet Marketing and Social Media course give participants practical training in all of the above essential areas of Online Advertising, New Media and related areas together with arranged work experience.
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This course takes a very practical approach to the topic of Social Media Marketing. The first part of the course introduces the students to the concept of how Social Media websites and how they can be used in marketing. The course then focuses on ten of the most popular social media and social networking sites. These include sites that the students will be familiar with such as Facebook and Twitter and also sites such as MeetUp, Ning and Second Life that are not as well known. Assignments are included for each of these sites to allow the students to get practical experience in using the sites and the various tools and applications that are available.
Our Practical Diploma Course will enable participants to develop the skills to Manage their Marketing Challenges Digitally.
This course is accredited by The Advertising Association of Ireland and is Industry recognised.
View Course Details
Postgraduate Diploma Courses
Almost €800 million is being spent on advertising in Ireland each year across a myriad of media types.Internet Marketing and Social Media is a career to which many aspire. Keys area requirements demand;
- On the management or client handling side an analytical and focused mind
- On the creative side an original but disciplined mind
- In media planning, precision and negotiating skills
Our Postgraduate Diploma in Internet Marketing and Social Media course give participants practical training in all of the above essential areas of Online Advertising, New Media and related areas together with arranged work experience.
View Course Details
As Internet Marketing and Online PR have emerged as Powerful Tools in the Management of the a myriad of essential areas such as;
- The Web and E-mail
- Interactive TV
- A range of Wireless Media areas
- Search Engine Advertising and Optimisation
All of the above are the Mechanisms employed to Promote, Publicise and Profile.
View Course Details
Diploma Courses
The landscape of Advertising and Public Relations have changed dramatically in the face of this exciting medium.Internet Marketing has emerged as a Powerful Tool in the Management of;
The Web and E-mail
- Interactive TV and Wireless Media areas
- Search Engine Advertising and Optimisation as Mechanisms to Promote, Publicise and Profile
Our Practical Diploma Course will enable participants to develop the skills to Manage their Marketing Challenges Digitally.
This course is accredited by The Advertising Association of Ireland and is Industry recognised.
view course details
This course takes a very practical approach to the topic of Social Media Marketing. The first part of the course introduces the students to the concept of how Social Media websites and how they can be used in marketing. The course then focuses on ten of the most popular social media and social networking sites. These include sites that the students will be familiar with such as Facebook and Twitter and also sites such as MeetUp, Ning and Second Life that are not as well known. Assignments are included for each of these sites to allow the students to get practical experience in using the sites and the various tools and applications that are available.
Our Practical Diploma Course will enable participants to develop the skills to Manage their Marketing Challenges Digitally.
This course is accredited by The Advertising Association of Ireland and is Industry recognised.
View Course Details
Internet Marketing has become the focal point for many businesses looking to attact existing
and new clients 24 hours each day globally using internet functionality. The Diploma in Internet Marketing and Online PR by Distance Learning give participants;
- Practical solutions in all essential areas
- Flexible learning solutions for the busy business professional
- Particular focus on Online aspects of Marketing and Advertising today
Our Diploma is independently accredited by the Association of Advertisers in Ireland and is internationally recognised.
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Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
This course covers the principles and practice of modern marketing. On completion of the course, candidates should understand the principles of marketing and be able to apply their knowledge in real-life situations.
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This course covers Advertising, introduces the participant to the power of PR and integrates both subjects through Marketing insights. In addition, candidates are given the opportunity to;
A practical case study based approach is applied to all areas of training. It is independently accredited by the Institute of Commercial Management.
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Google AdWords, Pay Per Click Technologies and Google Analytics have emerged as Powerful Instruments in the battle to achieve Top Results in optimisation of the Web.
Search Engine Optimisation using Goole tools and analytics are the Mechanisms employed to Promote, Publicise and Profile Websites of all kinds from personal endeavours to Big Business and Corporate sites.<
The landscape of Marketing, Advertising and Public Relations has changed dramatically in the face of this exciting Development medium and now the Top Ranked Sites get the business in the global as well as local online marketplace. This Practical Course will enable participants to develop the skills to Manage their Marketing Challenges Online using Google Adwords, Adsense, Google Analytics and Pay Per Click. The Association of Advertisers in Ireland accredits the course.
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Search Engines have revolutionised the way people look for information. It’s not all that long ago that someone looking for information about a particular topic would have to go to the local library and carry out a manual search of the books available to find what they were looking for.
The technology of search engines is constantly evolving and improving to give more relevant results in a shorter time and this course will give students the skills to;
- Fully understand the concept of Search Engine Optimisation and how to apply it in your own business environment
- The basics of how search engines work and gather information
- An understanding of this basic technology is vital to developing search engine friendly websites
- The use of Keywords and Linking to boost your websites rankings among the search engines.
A module on web metrics and analysing search results is included and also a module that covers the use of sponsored advertising or Pay Per Click advertising with particular emphasis on Google AdWords and Google AdSense.
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This course takes a very practical approach to the topic of Social Media Marketing. The first part of the course introduces the students to the concept of how Social Media websites and how they can be used in marketing.
The course then focuses on ten of the most popular social media and social networking sites. These include sites that the students will be familiar with such as Facebook and Twitter and also sites such as MeetUp, Ning and Second Life that are not as well known. Assignments are included for each of these sites to allow the students to get practical experience in using the sites and the various tools and applications that are available.
View Course Details
Online Public Relations offers an effective low-cost online marketing tool that builds your company’s profile, creates sales enquiries and leads, generates publicity and increase your brand exposure.
This Distance Learning course gives participants the skills they will require to develop a career in Online Public Relations or to enhance their value in other career areas.
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Effective Public Relations is a key requirement of most companies and organisations. The area of Social Media and Social Networking has become hugely popular over the past number of years.
This Distance Learning course gives participants the skills they will require to develop a career in Public Relations and Internet Marketing specialising in Social Media Marketing or to enhance their value in other career areas.
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Certificate Courses
Internet Marketing has emerged as a Powerful Tool in the Management of the Web, E-mail, Interactive TV and Wireless Media areas. Search Engine Advertising and Optimisation are the Mechanisms employed to Promote, Publicise and Profile. The landscape of marketing has changed dramatically in the face of this exciting medium.
The Certificate in Internet Marketing gives participants;
- Practical solutions in the essential areas of Internet Marketing
- A flexible learning solution for the busy business professional
- The opportunity to gain an industry recognised qualification whilst studying from home
This course is independently accredited by the Association of Advertisers in Ireland and is internationally recognised.
View Course Details
Google AdWords has emerged as a Powerful Instrument in the battle to achieve Top Results in optimisation of the Web. Search Engine Optimisation using Goole tools and analytics are the Mechanisms employed to Promote, Publicise and Profile Websites of all kinds from personal endeavours to Big Business and Corporate sites.
The landscape of Marketing, Advertising and Public Relations has changed dramatically in the face of this exciting Development medium and now the Top Ranked Sites get the business in the global as well as local online marketplace.
View Course Details
Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.
This Distance Learning course will teach students how to utilise Google Adsense to it's full potential and can be completed in as little as 6 weeks.
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Search Engines have revolutionised the way people look for information. It's not all that long ago that someone looking for information about a particular topic would have to go to the local library and carry out a manual search of the books available to find what they were looking for. Now that search can be done is seconds from your own home using Google, Bing or any one of the many search engines that are now available to consumers.
The technology of search engines is constantly evolving and improving to give more relevant results in a shorter time. It is important for anyone working in the area of web development or marketing and advertising that they are fully aware of this technology and how to harness it to boost their own website rankings.
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The area of Social Media and Social Networking has become hugely popular over the past number of years. Websites like Facebook and Twitter have become part of the online culture. Indeed these sites have become so popular in recent years that their terminology has already seeped into the vocabulary. The terms “To Tweet” and "Facebook Page" are now commonly used and understood.
Most of these social networking sites started out as a purely social forum where people could post details of their hobbies and interests and link up with their friends around the world. In the past few years however there has been an increased interest in the use of these sites to help market and advertise brands and products.
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Online Public Relations, in this modern era, is an exciting and rewarding career. Effective Online Public Relations is a key requirement of most companies and organisations.
This Distance Learning course gives participants the skills they will require to develop a career in Online Public Relations or to enhance their value in other career areas.
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PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit.
This distance learning course will teach students the basics of social media applied to public relations.
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Fitzwilliam Institute, Temple Court, Temple Road, Blackrock, Co. Dublin. Tel:(01) 283 45 79 Fax: (01) 283 45 75
