Online Marketing Courses

Postgraduate Diploma in Online Marketing & Advertising With Public Relations and E-Commerce Modules and Arranged Work Experience

Almost €800 million is being spent on advertising in Ireland each year across a myriad of media types.Online Marketing and Advertising is a career to which many aspire. Keys area requirements demand;

• On the management or client handling side an analytical and focused mind

• On the creative side an original but disciplined mind
• In media planning, precision and negotiating skills

Our Postgraduate Diploma in Online Marketing and Advertising course give participants practical training in all of the above essential areas of Online Advertising, New Media and related areas together with arranged work experience.

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Diploma in Online Marketing & Advertising with Public Relations and E-Commerce Module

The landscape of Advertising and Public Relations have changed dramatically in the face of this exciting medium.Online Marketing has emerged as a Powerful Tool in the Management of;

• The Web and E-mail

• Interactive TV and Wireless Media areas
• Search Engine Advertising and Optimisation as Mechanisms to Promote, Publicise and Profile

Our Practical Diploma Course will enable participants to develop the skills to Manage their Marketing Challenges Digitally.

This course is accredited by The Advertising Association of Ireland and is Industry recognised.

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Postgraduate Diploma in Online Marketing & Advertising with Public Relations and Ecommerce Module by Distance Learning (PG Dip. Online Mkt. & Adv.)

The option to be able to conduct business 24 hours per day is not one to be ignored.Our Diploma in Online Marketing and Advertising provides participants with analysis of areas such as;

• Social Networking profiles, creation and maintenance

• E-commerce covering Website creation
• The Google Factor, Google ranking and analytics

The above areas are now said to be key factors for employers when sourcing staff for Marketing and advertising roles.

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Diploma in Online Marketing & Advertising with Public Relations and Ecommerce Module by Distance Learning

The Online Marketing arena is a hugely innovative and progressive industry. Online Marketing has become the focal point for many businesses looking to attact existing and new clients globally using internet functionality. The Diploma in Online Marketing and Advertising gives participants;

• Practical solutions in all the essential areas of Online marketing and advertising

• A flexible learning solution for the busy business professional
• The opportunity to gain an industry recognised qualification whilst studying from home

This course is independently accredited by the Association of Advertisers in Ireland and is internationally recognised.

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Diploma in Google AdWords (Dip. Google AdWords) with Google AdSense, Online Marketing & Online Public Relations Modules

Google AdWords, Pay Per Click Technologies and Google Analytics have emerged as Powerful Instruments in the battle to achieve Top Results in optimisation of the Web.

This Student Centred fast paced course will cover the most relevant of areas such as;

• Creating and managing a Google Adwords account

• Keyword research and tools
• Google Analytics and Split testing
• Google Adsense search, options, performance and reports

This Diploma Course also includes an indepth look at E-Commerce and an Introduction to Web Site Design. The Association of Advertisers in Ireland accredits the course and the qualification is both transferable and Industry recognised.

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Diploma in Search Engine Optimisation (Dip. SEO.) with Social Media Marketing & Google AdWords modules by Distance Learning

Search Engines have revolutionised the way people look for information. It’s not all that long ago that someone looking for information about a particular topic would have to go to the local library and carry out a manual search of the books available to find what they were looking for.

The technology of search engines is constantly evolving and improving to give more relevant results in a shorter time and this course will give students the skills to;

• Fully understand the concept of Search Engine Optimization and how to apply it in your own business environment

• The basics of how search engines work and gather information
• An understanding of this basic technology is vital to developing search engine friendly websites
• The use of Keywords and Linking to boost your websites rankings among the search engines.

A module on web metrics and analysing search results is included and also a module that covers the use of sponsored advertising or Pay Per Click advertising with particular emphasis on Google AdWords and Google AdSense.

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Fitzwilliam Institute, Temple Court, Temple Road, Blackrock, Co. Dublin. Tel:(01) 283 45 79 Fax: (01) 283 45 75